Question 1

________ is paid,nonpersonal communication,by which an identified sponsor informs an audience about a product.

Accepted Answer

A)  Promotion 
B)  Public relations 
C)  Advertising 
D)  Sales promotion 
A)  Promotion 
B)  Public relations 
C)  Advertising 
D)  Sales promotion

Question 2

What specialized products are transported best by pipelines?

Accepted Answer

For specialized products,like

Question 3

What is the purpose of a knowledge information system?

Accepted Answer

A knowledge information system

Question 4

Premiums are what the customer pays to enter a contest to win prizes.

Accepted Answer

A) True 
 B)False

Question 5

Price skimming occurs when a company sets an initially low price to establish a new product in the market.

Accepted Answer

A) True 
 B)False

Question 6

A knowledge worker uses information and knowledge as raw materials and relies on information technology to design new business products or processes.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following options best describes price lining?

Accepted Answer

A)  hundreds of prices on suits in the men's department 
B)  letting each product have its own distinctive price 
C)  confuse both customers and sales staff with a multiplicity of prices 
D)  many men's suits but at only three different prices 
A)  hundreds of prices on suits in the men's department 
B)  letting each product have its own distinctive price 
C)  confuse both customers and sales staff with a multiplicity of prices 
D)  many men's suits but at only three different prices

Question 8

________ costs change with the quantity of a product sold or produced.

Accepted Answer

A)  Annual 
B)  Variable 
C)  Fixed 
D)  Margin 
A)  Annual 
B)  Variable 
C)  Fixed 
D)  Margin

Question 9

A management information system is a computer-based electronic technology that assists in designing products by simulating a real product and displaying it in three-dimensional graphics.

Accepted Answer

A) True 
 B)False

Question 10

Route salespeople spend most of their time on ________,receiving an order and seeing to its handling and delivery.

Accepted Answer

A)  creative ordering 
B)  sales ordering 
C)  missionary ordering 
D)  order processing 
A)  creative ordering 
B)  sales ordering 
C)  missionary ordering 
D)  order processing

Question 11

Half of the nation's retailers account for half of all retail sales.

Accepted Answer

A) True 
 B)False

Question 12

In ________,firms contact customers directly to inform them about products and to receive sales orders.

Accepted Answer

A)  missionary selling 
B)  order processing 
C)  direct-response retailing 
D)  electronic e-tailing 
A)  missionary selling 
B)  order processing 
C)  direct-response retailing 
D)  electronic e-tailing

Question 13

Advertising is paid communication used by an identified sponsor to inform an audience about a product.

Accepted Answer

A) True 
 B)False

Question 14

Customers at a(n)________ pay a membership fee to shop for highly discounted clothing,groceries,appliances,automotive supplies,and similar goods.

Accepted Answer

A)  off-price store 
B)  wholesale club 
C)  factory outlet 
D)  specialty store 
A)  off-price store 
B)  wholesale club 
C)  factory outlet 
D)  specialty store

Question 15

Intermediaries,once called middlemen,include wholesalers and retailers.

Accepted Answer

A) True 
 B)False

Question 16

A highly successful bakery specializes in making cherry tarts.The bakery workers are paid by the number of tarts they make and that are sold.Which of the following costs at the bakery is NOT variable?

Accepted Answer

A)  cherries 
B)  rental fee on bakery's building 
C)  flour for tarts 
D)  all of these 
A)  cherries 
B)  rental fee on bakery's building 
C)  flour for tarts 
D)  all of these

Question 17

Explain electronic retailing.

Accepted Answer

Electronic retailing is made possible by

Question 18

The value of agents and brokers lies in their knowledge of markets and their merchandising expertise.

Accepted Answer

A) True 
 B)False

Question 19

Spam is junk e-mail sent to a mailing list or a newsgroup (an online discussion group).

Accepted Answer

A) True 
 B)False

Question 20

Which statement is true about mass-customization?

Accepted Answer

A)  With IT, the assembly line has become obsolete. 
B)  Mass-customization reduces a manufacturer's output. 
C)  With mass-customization, equipment can be changed quickly for each customer's order. 
D)  Mass-customization is becoming outdated in the automotive industry. 
A)  With IT, the assembly line has become obsolete. 
B)  Mass-customization reduces a manufacturer's output. 
C)  With mass-customization, equipment can be changed quickly for each customer's order. 
D)  Mass-customization is becoming outdated in the automotive industry.

________ is paid,nonpersonal communication,by which an identified sponsor informs an audience about a product.

What specialized products are transported best by pipelines?

What is the purpose of a knowledge information system?

Premiums are what the customer pays to enter a contest to win prizes.

Price skimming occurs when a company sets an initially low price to establish a new product in the market.

A knowledge worker uses information and knowledge as raw materials and relies on information technology to design new business products or processes.

Which of the following options best describes price lining?

________ costs change with the quantity of a product sold or produced.

A management information system is a computer-based electronic technology that assists in designing products by simulating a real product and displaying it in three-dimensional graphics.

Route salespeople spend most of their time on ________,receiving an order and seeing to its handling and delivery.

Half of the nation's retailers account for half of all retail sales.

In ________,firms contact customers directly to inform them about products and to receive sales orders.

Advertising is paid communication used by an identified sponsor to inform an audience about a product.

Customers at a(n)________ pay a membership fee to shop for highly discounted clothing,groceries,appliances,automotive supplies,and similar goods.

Intermediaries,once called middlemen,include wholesalers and retailers.

A highly successful bakery specializes in making cherry tarts.The bakery workers are paid by the number of tarts they make and that are sold.Which of the following costs at the bakery is NOT variable?

Explain electronic retailing.

The value of agents and brokers lies in their knowledge of markets and their merchandising expertise.

Spam is junk e-mail sent to a mailing list or a newsgroup (an online discussion group).

Which statement is true about mass-customization?

The U.S.Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters

Exam 12: Pricing, Distributing, and Promoting Products

________ is paid,nonpersonal communication,by which an identified sponsor informs an audience about a product.

What specialized products are transported best by pipelines?

What is the purpose of a knowledge information system?

Premiums are what the customer pays to enter a contest to win prizes.

Price skimming occurs when a company sets an initially low price to establish a new product in the market.

A knowledge worker uses information and knowledge as raw materials and relies on information technology to design new business products or processes.

Which of the following options best describes price lining?

________ costs change with the quantity of a product sold or produced.

A management information system is a computer-based electronic technology that assists in designing products by simulating a real product and displaying it in three-dimensional graphics.

Route salespeople spend most of their time on ________,receiving an order and seeing to its handling and delivery.

Half of the nation's retailers account for half of all retail sales.

In ________,firms contact customers directly to inform them about products and to receive sales orders.

Advertising is paid communication used by an identified sponsor to inform an audience about a product.

Customers at a(n)________ pay a membership fee to shop for highly discounted clothing,groceries,appliances,automotive supplies,and similar goods.

Intermediaries,once called middlemen,include wholesalers and retailers.

A highly successful bakery specializes in making cherry tarts.The bakery workers are paid by the number of tarts they make and that are sold.Which of the following costs at the bakery is NOT variable?

Explain electronic retailing.

The value of agents and brokers lies in their knowledge of markets and their merchandising expertise.

Spam is junk e-mail sent to a mailing list or a newsgroup (an online discussion group).

Which statement is true about mass-customization?

The U.S.Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters