Exam 12: Pricing, Distributing, and Promoting Products

________ gain unauthorized access to computers or networks,perhaps in an attempt to steal information.

Although there were some in the past,modern society no longer has direct channels of distribution.

Positioning is the process of establishing an easily identifiable product image in the minds of consumers.

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

The effect of information technology (IT)on business has been immeasurable.

The protocol used to send e-mail is called:

Once called "middlemen," they are now known in marketing circles as ________.

Information networks are leading to leaner companies with fewer employees and simpler organizational structures.

Shelter Inc.would like to allow customers to track the progress of their orders.Shelter should consider installing a(n)________.

A router scrambles e-mail messages to get around security systems.

There is increasing interdependence between a company's strategy and its information system.

Most of the world's largest retailers are U.S.retailers.

Search engines such as Yahoo! serve as ________,collections of business Web sites representing diverse products.

Which of the following is the final stage in the buyer decision process?

Explain the difference between an electronic storefront and a cybermall.

Which of the following best describes a decision support system?

What is the difference between private and public warehouses?

Discount houses,catalog showrooms,and factory outlets are types of ________.

Hackers are cybercriminals who gain unauthorized access to a computer or network,either to steal information,money,or property or to tamper with data.

________ is the process of establishing an easily identifiable product image in the minds of consumers.