Exam 12: Pricing, Distributing, and Promoting Products

Private warehouses are owned by a single manufacturer,wholesaler,or retailer.

________ is capable of gathering e-mail addresses,credit card numbers,and passwords.

Using psychological pricing,a restaurant would price an entree at $10.00,rather than $9.95.

________ are small retail stores carrying only one product line or category of related products.

Agents and brokers represent ________ and then sell to consumers,industrial users,or wholesalers.

Convenience stores are Internet-based channel members who collect information about sellers and present it to consumers and/or help deliver Internet products to buyers.

Intellectual property is something produced by a computer that has personal value.

Handheld computers can benefit retail managers by allowing them to track deliveries more efficiently,to order items more quickly,and to help count inventory.

The collection,storage,and retrieval of data in electronic files is called ________.

Why might a retailer price a television at $299.99 rather than $300.00?

A product's cost plus ________ results in the sales price.

Intermediaries can provide a speedier delivery of products,but real added value is not provided.

A virus typically infects a system when ________.

Anti-virus software puts viruses on computers.

Short Case Scenario 12-1 Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price. -A piece of bad publicity has surfaced about Superior's quality.How can Superior counter this negativity?

Companies that price their product low enough to attract a large number of buyers are likely pursuing a goal of ________.

________ involves setting an initial high price to cover new product costs and generate a profit.

What is meant by electronic commerce?

A company's security policy can prevent certain messages from passing through the encryption system.

Most business products are distributed through direct channels.