Exam 12: Pricing, Distributing, and Promoting Products

Identify the IT resources businesses have at their disposal and how these resources are used.

The BlackBerry provides users with continuous access to information.

Short Case Scenario 13-1 Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled. -Ralph Wood,Vice President for Marketing,is planning to fly in his eight area sales managers for a yearly planning session.Sarah Sayre,Vice President for Finance,complains that the company is in a weak cash position and looks to Bill for a technological alternative to Ralph's planning session.What can Bill suggest?

Products priced above the market play on the common assumption that a higher price means higher quality.

Knowledge workers typically coordinate the operations information system.

Through data mining,a manager can access demographic information on customers,for example,in order to decide which advertising media may be best to use.

What limits the economical use of railroads for transportation?

List five forms of sales promotion.

________ is frequently used to stimulate sales.

Many firms have turned to distribution as a cornerstone of business strategy assessing and improving the entire stream of activities involved in getting products to customers.

The Men's Store offers sweatshirts at three prices: $28,$42,and $60; this illustrates price lining.

Engineers,scientists,and IT specialists are often knowledge workers.

With databases,specialized software,and networks,instantaneous information is accessible and useful to all levels of management.

Define wholesaling.

A(n)________ system supports an organization's managers by providing daily reports,schedules,plans,and budgets.

When making pizzas,the cost of the cheese would be considered a fixed cost.

Describe the ways in which businesses protect themselves from the threats and risks information technology poses.

Wal-Mart uses its information system to cut costs and increase efficiency.

How did Chris Hutchins respond to being laid off?

The term ________ refers to raw facts and figures.