Exam 12: Pricing, Distributing, and Promoting Products

Raw facts and figures are a form of data.

The amount added to a product's cost to meet profit targets is usually expressed as a percentage of ________.

Hackers break into computers,stealing personal information and company secrets,and launching attacks on other computers.

Short Case Scenario 13-1 Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled. -Bill has considered implementing a computer-aided design (CAD)system at Worldwide.How could Worldwide benefit from such a system?

Where is the firewall located?

The ________ is the path that a product follows from producer to end user.

A ________ is a "traffic switch" that determines which path on the network to send each message after it is tested against the firm's security policy.

Describe the role of information systems,the different types of information systems,and how businesses use such systems.

All prices are established with the objective of maximizing profit for the firm.

Explain the danger of a computer virus.

The company's security policy includes access rules that identify every type of message that the company does not want to pass through the ________.

Sally wants to determine any changes in the plant's performance based on an estimated 20 percent increase in sales.Sally will likely use a ________.

A ________ is a large product line retailer characterized by organization into specialized departments.

________ are intermediaries that sell products directly to consumers.

________ is a production process that generates customized products in high volumes.

How do Apparelus.com and LLBean.com attract customers during tough economic conditions?

Drug company representatives who promote drugs to doctors most likely use ________.

What has caused a decline in telemarketing in the United States?

Describe the two pricing strategies that may be used for new products.

________ tells the computer what resources to use and how to use them.