Exam 12: Pricing, Distributing, and Promoting Products

Most companies invest in firewalls to prevent damage to their Web servers from water,smoke,or fire damage.

Because railroads do not have limited delivery routes,they can economically transport high-volume,heavy,bulky items,such as cars,steel,and coal.

Besides spelling,what is the difference between the internet and the intranet?

The application of electronic technologies for searching,sifting,and reorganizing pools of data to uncover useful information is called data warehousing.

According to the text,one theory states that consumers prefer prices that are stated in even dollars.

Denial of service (DOS)attacks ________.

Describe the difference between profit-maximizing pricing objectives and market share pricing objectives.

________ are located at the ends of aisles or near checkout counters,making it easier for customers to find products.

A company may use ________ when its purpose is to promote itself and its products rather than simply close a sale.

Postal junk mail is a greater nuisance than spam.

Short Case Scenario 12-1 Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price. -How can Superior focus on public relations in response to negative publicity about their level of product quality?

Give two examples of management information systems.

Which of the following is NOT a type of sales promotion?

U.S.industry experts estimate spam's damage in lost time and productivity at more than $140 billion worldwide in 2008.

With VSAT satellite communications,a firm in New York can communicate with headquarters in Stockholm,for example,via a satellite; one pitfall is that VSAT satellite communications tend to lack privacy.

Electronic conferencing is popular because it reduces travel expenses and saves money.

In a(n)________ the customers view display samples,place orders,and wait briefly while clerks retrieve orders from attached warehouses.

Which of the following is the first stage in the buyer decision process?

When a large firm needs storage space desperately in peak periods,such a firm will turn to ________.

Information systems managers operate the systems used to gather,organize,and distribute information.