Question 1

Means-end chains show how consumers relate product attributes to important goals and values.

Accepted Answer

A) True 
 B)False

Question 2

The impact of the immediate physical/social environment on perceptions of consequences and values is described as situational self-relevance.

Accepted Answer

A) True 
 B)False

Question 3

What are factors influencing involvement?

Accepted Answer

The factors influencing involvement are

Question 4

All of the following are true about consumers' levels of product knowledge EXCEPT:

Accepted Answer

A)  no one level of knowledge captures all the possible meanings of an object, an event, or a behavior. 
B)  the concept of levels of meaning helps understand consumers' product knowledge. 
C)  the product form is the broadest and most inclusive level of product knowledge and may include several product forms. 
D)  for some products, consumers can have knowledge about models, a more concrete level of product knowledge than brands. 
E)  meaning categories can be separated into more specific knowledge categories. 
A)  no one level of knowledge captures all the possible meanings of an object, an event, or a behavior. 
B)  the concept of levels of meaning helps understand consumers' product knowledge. 
C)  the product form is the broadest and most inclusive level of product knowledge and may include several product forms. 
D)  for some products, consumers can have knowledge about models, a more concrete level of product knowledge than brands. 
E)  meaning categories can be separated into more specific knowledge categories.

Question 5

Which of the following statements is true about the four market segments with different levels of intrinsic self-relevance for a product category and brand?

Accepted Answer

A)  Brand loyalists strive to buy the "best" brand for their needs. 
B)  Information seekers tend to respond to environmental factors such as price deals or other short-term promotions. 
C)  Brand switchers have positive means-end knowledge about the product category, but no particular brand stands out as superior. 
D)  Routine brand buyers are interested in getting the "best" brand. 
E)  Routine brand buyers have low intrinsic self-relevance for both the brand and the product category. 
A)  Brand loyalists strive to buy the "best" brand for their needs. 
B)  Information seekers tend to respond to environmental factors such as price deals or other short-term promotions. 
C)  Brand switchers have positive means-end knowledge about the product category, but no particular brand stands out as superior. 
D)  Routine brand buyers are interested in getting the "best" brand. 
E)  Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.

Question 6

Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.

Accepted Answer

A) True 
 B)False

Question 7

Every means-end chain leads to a value.

Accepted Answer

A) True 
 B)False

Question 8

Typically,entertainment products/services appeal to:

Accepted Answer

A)  instrumental values. 
B)  core values. 
C)  terminal values. 
D)  financial values. 
E)  functional values. 
A)  instrumental values. 
B)  core values. 
C)  terminal values. 
D)  financial values. 
E)  functional values.

Question 9

Briefly discuss the concept and types of perceived risk.Why is this concept vital to successful marketing? Why is it so difficult to deal with?

Accepted Answer

Perceived risks concern the undesirable

Question 10

_____ represent tangible,physical characteristics of a product.

Accepted Answer

The answer of _____ represent tangible,physical characteristics of a product....

Question 11

The outcomes of purchasing,using,or consuming products are described as:

Accepted Answer

A)  results. 
B)  consequences. 
C)  purchases. 
D)  market share. 
E)  profit generators. 
A)  results. 
B)  consequences. 
C)  purchases. 
D)  market share. 
E)  profit generators.

Question 12

How can marketers influence intrinsic and situational self-relevance?

Accepted Answer

If marketers can understand the means-en

Question 13

Briefly explain the market segments with different levels of intrinsic self-relevance for a product category and brand.

Accepted Answer

The market segments with different level

Question 14

Firms which donate a portion of their product's revenues to support laudable charitable/social causes are attempting to affect situational self-relevance.

Accepted Answer

A) True 
 B)False

Question 15

Briefly explain what is meant by a means-end chain.

Accepted Answer

A means-end chain links consumers' knowl

Question 16

What are "core values"? Why are these types of values especially vital to the marketer?

Accepted Answer

Core values are central to the person's

Question 17

While shopping at a grocery store,you pick up a hot dog to satisfy your hunger as it is close to lunch time.This is an example of a:

Accepted Answer

A)  psychological consequence. 
B)  perceived risk. 
C)  psychosocial consequence. 
D)  detected outcome. 
E)  functional consequence. 
A)  psychological consequence. 
B)  perceived risk. 
C)  psychosocial consequence. 
D)  detected outcome. 
E)  functional consequence.

Question 18

How do marketers perceive consumers think about products?

Accepted Answer

Consumers can have knowledge about diffe

Question 19

_____ have low intrinsic self-relevance for both the brand and the product category.

Accepted Answer

The answer of _____ have low intrinsic self-relevance for both...

Question 20

Experiencing a sense of comfort is the functional consequence of eating a bar of chocolate.

Accepted Answer

A) True 
 B)False

Means-end chains show how consumers relate product attributes to important goals and values.

The impact of the immediate physical/social environment on perceptions of consequences and values is described as situational self-relevance.

What are factors influencing involvement?

All of the following are true about consumers' levels of product knowledge EXCEPT:

Which of the following statements is true about the four market segments with different levels of intrinsic self-relevance for a product category and brand?

Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.

Every means-end chain leads to a value.

Typically,entertainment products/services appeal to:

Briefly discuss the concept and types of perceived risk.Why is this concept vital to successful marketing? Why is it so difficult to deal with?

_____ represent tangible,physical characteristics of a product.

The outcomes of purchasing,using,or consuming products are described as:

How can marketers influence intrinsic and situational self-relevance?

Briefly explain the market segments with different levels of intrinsic self-relevance for a product category and brand.

Firms which donate a portion of their product's revenues to support laudable charitable/social causes are attempting to affect situational self-relevance.

Briefly explain what is meant by a means-end chain.

What are "core values"? Why are these types of values especially vital to the marketer?

While shopping at a grocery store,you pick up a hot dog to satisfy your hunger as it is close to lunch time.This is an example of a:

How do marketers perceive consumers think about products?

_____ have low intrinsic self-relevance for both the brand and the product category.

Experiencing a sense of comfort is the functional consequence of eating a bar of chocolate.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 4: Consumers Product Knowledge and Involvement

Means-end chains show how consumers relate product attributes to important goals and values.

The impact of the immediate physical/social environment on perceptions of consequences and values is described as situational self-relevance.

What are factors influencing involvement?

All of the following are true about consumers' levels of product knowledge EXCEPT:

Which of the following statements is true about the four market segments with different levels of intrinsic self-relevance for a product category and brand?

Routine brand buyers have low intrinsic self-relevance for both the brand and the product category.

Every means-end chain leads to a value.

Typically,entertainment products/services appeal to:

Briefly discuss the concept and types of perceived risk.Why is this concept vital to successful marketing? Why is it so difficult to deal with?

_____ represent tangible,physical characteristics of a product.

The outcomes of purchasing,using,or consuming products are described as:

How can marketers influence intrinsic and situational self-relevance?

Briefly explain the market segments with different levels of intrinsic self-relevance for a product category and brand.

Firms which donate a portion of their product's revenues to support laudable charitable/social causes are attempting to affect situational self-relevance.

Briefly explain what is meant by a means-end chain.

What are "core values"? Why are these types of values especially vital to the marketer?

While shopping at a grocery store,you pick up a hot dog to satisfy your hunger as it is close to lunch time.This is an example of a:

How do marketers perceive consumers think about products?

_____ have low intrinsic self-relevance for both the brand and the product category.

Experiencing a sense of comfort is the functional consequence of eating a bar of chocolate.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters