Question 1

Briefly describe the concept of levels of product knowledge.How does the consumer create/use this knowledge?

Accepted Answer

Product knowledge describes the thoughts

Question 2

Which of the following is an example of an abstract attribute?

Accepted Answer

A)  Size 
B)  Material 
C)  Quality 
D)  Weight 
E)  Density 
A)  Size 
B)  Material 
C)  Quality 
D)  Weight 
E)  Density

Question 3

By using ZMET,researchers are able to dig quite deeply into consumers' conscious and unconscious thoughts and feelings.

Accepted Answer

A) True 
 B)False

Question 4

Intrinsic sources of involvement are high for many everyday consumer products.

Accepted Answer

A) True 
 B)False

Question 5

Smooth,straight hair is the functional consequence of using a flat iron.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is an example of a psychosocial consequence?

Accepted Answer

A)  A window cleaner that removes marks and stains from glass surfaces 
B)  A toaster that browns bread evenly 
C)  A beverage that quenches your thirst 
D)  An ink pen that writes smoothly 
E)  The sense of confidence a person experiences when wearing a particular outfit 
A)  A window cleaner that removes marks and stains from glass surfaces 
B)  A toaster that browns bread evenly 
C)  A beverage that quenches your thirst 
D)  An ink pen that writes smoothly 
E)  The sense of confidence a person experiences when wearing a particular outfit

Question 7

Product form is used to describe various brands of a single seller that are similar in some way.

Accepted Answer

A) True 
 B)False

Question 8

Levels of knowledge are formed through the accretion and tuning process.

Accepted Answer

A) True 
 B)False

Question 9

"My friends might think that this hair style looks weird on me".This situation is an example of a_____ risk which a customer might worry about.

Accepted Answer

The answer of "My friends might think that this hair...

Question 10

Which of the following takes place in the last step of the ZMET interview?

Accepted Answer

A)  Consumers tell stories about each picture that reveals the affective and cognitive meanings of the focal topic. 
B)  Consumers pretend that the frame around a picture is expanded in all directions so that more things come into view. 
C)  Consumers are asked to describe a scent, sound, taste, and touch that would express their thoughts and feelings about the topic. 
D)  Consumers are asked to create a short movie or one-act play that expresses their 	thoughts and feelings about the topic. 
E)  Consumers create a summary collage of the most meaningful pictures they brought to the interview. 
A)  Consumers tell stories about each picture that reveals the affective and cognitive meanings of the focal topic. 
B)  Consumers pretend that the frame around a picture is expanded in all directions so that more things come into view. 
C)  Consumers are asked to describe a scent, sound, taste, and touch that would express their thoughts and feelings about the topic. 
D)  Consumers are asked to create a short movie or one-act play that expresses their 	thoughts and feelings about the topic. 
E)  Consumers create a summary collage of the most meaningful pictures they brought to the interview.

Question 11

In the final step in a ZMET interview,consumers create a _____ of the most meaningful pictures (metaphors)they brought to the interview.

Accepted Answer

The answer of In the final step in a ZMET...

Question 12

Briefly describe the two types of consequences which the marketers should recognize in consumers who often think about products and brands in terms of their consequences than their attributes.

Accepted Answer

Consequences are the outcomes that occur

Question 13

Marketers can create _____ by linking a product to a social cause.

Accepted Answer

situationa

Question 14

In principle,marketers can analyze consumers' involvement with virtually anything.

Accepted Answer

A) True 
 B)False

Question 15

The marketer's focus upon the physical characteristics of their products often causes them to assume that consumers view products/brands as:

Accepted Answer

A)  bundles of attributes. 
B)  intangibles. 
C)  product forms. 
D)  quantifiable decisions. 
E)  abstract satisfiers. 
A)  bundles of attributes. 
B)  intangibles. 
C)  product forms. 
D)  quantifiable decisions. 
E)  abstract satisfiers.

Question 16

In the short run,consumers' intrinsic self-relevance for a product or brand is easy to modify.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following levels of knowledge incorporates the highest degree of abstraction?

Accepted Answer

A)  Models 
B)  Product class 
C)  Brand 
D)  Product form 
E)  Features 
A)  Models 
B)  Product class 
C)  Brand 
D)  Product form 
E)  Features

Question 18

Laddering reveals how the consumer associates product attributes with more abstract consequences and values.

Accepted Answer

A) True 
 B)False

Question 19

The softness of a woolen sweater is an example of an abstract attribute.

Accepted Answer

A) True 
 B)False

Question 20

All of the following statements about means-ends chains are true EXCEPT:

Accepted Answer

A)  means-end chains are unique to each consumer's background and personal interests. 
B)  consumers' meanings for a product can be quite different from those of a marketing manager. 
C)  not every means-end chain leads to a value. 
D)  actual means-end chains vary considerably in the meanings they contain. 
E)  the actual product knowledge in consumers' means-end chains must necessarily contain each of the four levels of product meaning of the idealized means-end chain model. 
A)  means-end chains are unique to each consumer's background and personal interests. 
B)  consumers' meanings for a product can be quite different from those of a marketing manager. 
C)  not every means-end chain leads to a value. 
D)  actual means-end chains vary considerably in the meanings they contain. 
E)  the actual product knowledge in consumers' means-end chains must necessarily contain each of the four levels of product meaning of the idealized means-end chain model.

Briefly describe the concept of levels of product knowledge.How does the consumer create/use this knowledge?

Which of the following is an example of an abstract attribute?

By using ZMET,researchers are able to dig quite deeply into consumers' conscious and unconscious thoughts and feelings.

Intrinsic sources of involvement are high for many everyday consumer products.

Smooth,straight hair is the functional consequence of using a flat iron.

Which of the following is an example of a psychosocial consequence?

Product form is used to describe various brands of a single seller that are similar in some way.

Levels of knowledge are formed through the accretion and tuning process.

"My friends might think that this hair style looks weird on me".This situation is an example of a_____ risk which a customer might worry about.

Which of the following takes place in the last step of the ZMET interview?

In the final step in a ZMET interview,consumers create a _____ of the most meaningful pictures (metaphors)they brought to the interview.

Briefly describe the two types of consequences which the marketers should recognize in consumers who often think about products and brands in terms of their consequences than their attributes.

Marketers can create _____ by linking a product to a social cause.

In principle,marketers can analyze consumers' involvement with virtually anything.

The marketer's focus upon the physical characteristics of their products often causes them to assume that consumers view products/brands as:

In the short run,consumers' intrinsic self-relevance for a product or brand is easy to modify.

Which of the following levels of knowledge incorporates the highest degree of abstraction?

Laddering reveals how the consumer associates product attributes with more abstract consequences and values.

The softness of a woolen sweater is an example of an abstract attribute.

All of the following statements about means-ends chains are true EXCEPT:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 4: Consumers Product Knowledge and Involvement

Briefly describe the concept of levels of product knowledge.How does the consumer create/use this knowledge?

Which of the following is an example of an abstract attribute?

By using ZMET,researchers are able to dig quite deeply into consumers' conscious and unconscious thoughts and feelings.

Intrinsic sources of involvement are high for many everyday consumer products.

Smooth,straight hair is the functional consequence of using a flat iron.

Which of the following is an example of a psychosocial consequence?

Product form is used to describe various brands of a single seller that are similar in some way.

Levels of knowledge are formed through the accretion and tuning process.

"My friends might think that this hair style looks weird on me".This situation is an example of a_____ risk which a customer might worry about.

Which of the following takes place in the last step of the ZMET interview?

In the final step in a ZMET interview,consumers create a _____ of the most meaningful pictures (metaphors)they brought to the interview.

Briefly describe the two types of consequences which the marketers should recognize in consumers who often think about products and brands in terms of their consequences than their attributes.

Marketers can create _____ by linking a product to a social cause.

In principle,marketers can analyze consumers' involvement with virtually anything.

The marketer's focus upon the physical characteristics of their products often causes them to assume that consumers view products/brands as:

In the short run,consumers' intrinsic self-relevance for a product or brand is easy to modify.

Which of the following levels of knowledge incorporates the highest degree of abstraction?

Laddering reveals how the consumer associates product attributes with more abstract consequences and values.

The softness of a woolen sweater is an example of an abstract attribute.

All of the following statements about means-ends chains are true EXCEPT:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters