Question 1

Sales promotion may seek to specifically increase purchase probability by repositioning the product/brand.

Accepted Answer

A) True 
 B)False

Question 2

Trade promotions are generally designed to:

Accepted Answer

A)  pull products through the channel to the customers. 
B)  spur immediate purchases by the final consumer. 
C)  push products through the channel to the customer. 
D)  build customer brand loyalty. 
E)  encourage consumers to trade in old products for new ones. 
A)  pull products through the channel to the customers. 
B)  spur immediate purchases by the final consumer. 
C)  push products through the channel to the customer. 
D)  build customer brand loyalty. 
E)  encourage consumers to trade in old products for new ones.

Question 3

Sweepstakes and contests are most likely to be employed in an effort to influence purchase probability.

Accepted Answer

A) True 
 B)False

Question 4

_____ is the least effective form of sales promotion.

Accepted Answer

The answer of _____ is the least effective form of...

Question 5

All of the following statements about social marketing are true EXCEPT:

Accepted Answer

A)  its end goal is to achieve organizational objectives. 
B)  it is typically concerned with influencing and changing consumers' overt behavior. 
C)  it can be used to influence affect and cognitions as an intermediate step. 
D)  it can be applied at individual, household, target market, or societal levels. 
E)  it can be used to increase desired behaviors and decrease undesired behaviors. 
A)  its end goal is to achieve organizational objectives. 
B)  it is typically concerned with influencing and changing consumers' overt behavior. 
C)  it can be used to influence affect and cognitions as an intermediate step. 
D)  it can be applied at individual, household, target market, or societal levels. 
E)  it can be used to increase desired behaviors and decrease undesired behaviors.

Question 6

A strategy may not succeed because:

Accepted Answer

A)  objectives were set too low. 
B)  unanticipated economic changes have occurred within the environment. 
C)  competitors made a major strategic error than was expected. 
D)  faulty measurements were used. 
E)  measurements may have overestimated results. 
A)  objectives were set too low. 
B)  unanticipated economic changes have occurred within the environment. 
C)  competitors made a major strategic error than was expected. 
D)  faulty measurements were used. 
E)  measurements may have overestimated results.

Question 7

After collecting baseline data,the next step is to analyze the information by evaluating
consumer responses from various current and potential markets.

Accepted Answer

A) True 
 B)False

Question 8

_____ stimuli includes things such as products,brand marks,packaging,advertisements and commercials,price tags,coupons,store signs,and logos.

Accepted Answer

The answer of _____ stimuli includes things such as products,brand...

Question 9

_____ is defined as an action-focused marketing event whose purpose is to have a direct impact upon the firm's customers.

Accepted Answer

The answer of _____ is defined as an action-focused marketing...

Question 10

The end goal of social marketing is to benefit consumers as a means to achieving organizational objectives.

Accepted Answer

A) True 
 B)False

Question 11

Briefly explain the reasons for the failure of influence strategies.

Accepted Answer

Reasons for the failure of influence str

Question 12

Consumers' affect,cognitions,and behaviors should be measured to form the basis for successful strategies.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following types of products is generally most resistant to the brand switching efforts of sales promotion?

Accepted Answer

A)  Shampoo 
B)  Coffee 
C)  Toothpaste 
D)  Alcoholic beverages 
E)  Personal appliances 
A)  Shampoo 
B)  Coffee 
C)  Toothpaste 
D)  Alcoholic beverages 
E)  Personal appliances

Question 14

A marketing strategy can be salvaged at a stage where the strategy is still viable or when a new strategy can be redeveloped and re-implemented to correct errors made at this stage:

Accepted Answer

A)  faulty objectives. 
B)  faulty strategy. 
C)  faulty implementation. 
D)  unanticipated competitive/consumer reactions. 
E)  faulty measurement. 
A)  faulty objectives. 
B)  faulty strategy. 
C)  faulty implementation. 
D)  unanticipated competitive/consumer reactions. 
E)  faulty measurement.

Question 15

Which of the following is an example of a trade promotion?

Accepted Answer

A)  Bonus packs 
B)  Price deals 
C)  Display allowances 
D)  Rebates 
E)  Premiums 
A)  Bonus packs 
B)  Price deals 
C)  Display allowances 
D)  Rebates 
E)  Premiums

Question 16

Which of the following methods can be used to monitor a large number of stages in a purchase sequence of a consumer?

Accepted Answer

A)  Day-after recall scores 
B)  Inventory analysis 
C)  Consumer purchase diaries 
D)  Scanner data 
E)  Diffusion research. 
A)  Day-after recall scores 
B)  Inventory analysis 
C)  Consumer purchase diaries 
D)  Scanner data 
E)  Diffusion research.

Question 17

Cognitive strategies focus upon consumers' emotions and moods.

Accepted Answer

A) True 
 B)False

Question 18

Sales promotion may seek to specifically increase purchase probability by all of the following methods EXCEPT:

Accepted Answer

A)  by repositioning the product/brand. 
B)  by showcasing the firm's societal concern. 
C)  by offering promotions to encourage a brand switch. 
D)  by using couponing to build/maintain brand loyalty. 
E)  by offering special sales on specific dates. 
A)  by repositioning the product/brand. 
B)  by showcasing the firm's societal concern. 
C)  by offering promotions to encourage a brand switch. 
D)  by using couponing to build/maintain brand loyalty. 
E)  by offering special sales on specific dates.

Question 19

Classical conditioning is primarily focused upon consumers':

Accepted Answer

A)  overt behavior. 
B)  knowledge. 
C)  emotions, moods, feelings, and evaluations. 
D)  overt behavior 
E)  meanings, beliefs. 
A)  overt behavior. 
B)  knowledge. 
C)  emotions, moods, feelings, and evaluations. 
D)  overt behavior 
E)  meanings, beliefs.

Question 20

Providing information highlighting the competitive advantages of a product is a type of _____ strategy.

Accepted Answer

The answer of Providing information highlighting the competitive advantages of...

Sales promotion may seek to specifically increase purchase probability by repositioning the product/brand.

Trade promotions are generally designed to:

Sweepstakes and contests are most likely to be employed in an effort to influence purchase probability.

_____ is the least effective form of sales promotion.

All of the following statements about social marketing are true EXCEPT:

A strategy may not succeed because:

After collecting baseline data,the next step is to analyze the information by evaluating consumer responses from various current and potential markets.

_____ stimuli includes things such as products,brand marks,packaging,advertisements and commercials,price tags,coupons,store signs,and logos.

_____ is defined as an action-focused marketing event whose purpose is to have a direct impact upon the firm's customers.

The end goal of social marketing is to benefit consumers as a means to achieving organizational objectives.

Briefly explain the reasons for the failure of influence strategies.

Consumers' affect,cognitions,and behaviors should be measured to form the basis for successful strategies.

Which of the following types of products is generally most resistant to the brand switching efforts of sales promotion?

A marketing strategy can be salvaged at a stage where the strategy is still viable or when a new strategy can be redeveloped and re-implemented to correct errors made at this stage:

Which of the following is an example of a trade promotion?

Which of the following methods can be used to monitor a large number of stages in a purchase sequence of a consumer?

Cognitive strategies focus upon consumers' emotions and moods.

Sales promotion may seek to specifically increase purchase probability by all of the following methods EXCEPT:

Classical conditioning is primarily focused upon consumers':

Providing information highlighting the competitive advantages of a product is a type of _____ strategy.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 10: Influencing Consumer Behaviors

Sales promotion may seek to specifically increase purchase probability by repositioning the product/brand.

Trade promotions are generally designed to:

Sweepstakes and contests are most likely to be employed in an effort to influence purchase probability.

_____ is the least effective form of sales promotion.

All of the following statements about social marketing are true EXCEPT:

A strategy may not succeed because:

After collecting baseline data,the next step is to analyze the information by evaluating consumer responses from various current and potential markets.

_____ stimuli includes things such as products,brand marks,packaging,advertisements and commercials,price tags,coupons,store signs,and logos.

_____ is defined as an action-focused marketing event whose purpose is to have a direct impact upon the firm's customers.

The end goal of social marketing is to benefit consumers as a means to achieving organizational objectives.

Briefly explain the reasons for the failure of influence strategies.

Consumers' affect,cognitions,and behaviors should be measured to form the basis for successful strategies.

Which of the following types of products is generally most resistant to the brand switching efforts of sales promotion?

A marketing strategy can be salvaged at a stage where the strategy is still viable or when a new strategy can be redeveloped and re-implemented to correct errors made at this stage:

Which of the following is an example of a trade promotion?

Which of the following methods can be used to monitor a large number of stages in a purchase sequence of a consumer?

Cognitive strategies focus upon consumers' emotions and moods.

Sales promotion may seek to specifically increase purchase probability by all of the following methods EXCEPT:

Classical conditioning is primarily focused upon consumers':

Providing information highlighting the competitive advantages of a product is a type of _____ strategy.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters