Exam 9: Developing New Products and Services

How a person establishes expectations for a service not yet experienced is influenced by __________, personal needs, past experiences, and promotional activities.

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

All of the following actions occur during the business analysis stage of the new-product process EXCEPT:

All of the following are sources for new product ideas EXCEPT:

Factors such as specifying product features, marketing strategy, and financial projections are a part of which stage of the new-product process?

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Groupthink occurs in a meeting when

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give to each other on Valentine's Day. The unique identification number that the Vermont Teddy Bear Company uses to distinguish this Teddy bear from the others in order to track it in the warehouse is called a(n)

The late Steve Jobs oversaw or invented innovations that revolutionized six industries. Which industry below is NOT one of them?

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

In implementing capacity management, service providers use __________ to charge different prices for different times of the day or week to help match the supply and demand for their services.

Business products are also referred to as __________.

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates

What are the four types of consumer products? How do they differ?

Market testing refers to

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 2 is the __________ stage.

The relationship between a product line and product mix is

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people, dental services would most likey be classified as a(n)

A company's product mix is equal to the sum of its

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, what marketing metric should be used to measure sales performance?