A) a tangible good received in exchange for a person's time and effort. B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) a good that has in some way been altered, combined, or improved and sold to organizational buyers. D) is a thought that leads to an action such as a concept for a new invention. E) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value A) a tangible good received in exchange for a person's time and effort. B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) a good that has in some way been altered, combined, or improved and sold to organizational buyers. D) is a thought that leads to an action such as a concept for a new invention. E) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value

Exam 9: Developing New Products and Services

Marketers pay slotting fees to grocers in payment for space - or slots - on their retail shelves. Such slotting fees significantly increase the cost of which stage of the new-product process?

(Multiple Choice)

4.7/5

(31)

Question 101

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning, such as sales. Once shortfalls are identified, the first step would be to conduct market research to determine __________.

(Multiple Choice)

4.9/5

(28)

Question 102

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 4 is the __________ stage.

(Multiple Choice)

4.9/5

(35)

Question 103

New-product strategy development refers to

(Multiple Choice)

4.8/5

(37)

Question 104

If you watch much television, you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product process, this safety test would occur during the __________ stage.

(Multiple Choice)

4.8/5

(37)

Question 105

A product refers to

(Multiple Choice)

4.9/5

(36)

Question 106

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door. This is an example of which type of innovation?

(Multiple Choice)

4.9/5

(32)

Question 107

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

(Multiple Choice)

4.8/5

(35)

Question 108

Because services depend on the people who provide them, the quality of a service is often

(Multiple Choice)

4.8/5

(35)

Question 109

A __________ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

(Multiple Choice)

4.7/5

(34)

Question 110

In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of a

(Multiple Choice)

4.8/5

(31)

Question 111

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

(Multiple Choice)

4.7/5

(34)

Question 112

Audiences are allowed to preview actual movies (a sneak preview) such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

(Multiple Choice)

4.8/5

(31)

Question 113

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate. What is this type of payment called?

(Multiple Choice)

4.9/5

(38)

Question 114

-According to Figure 9-2 above, column A would represent which type of product?

(Multiple Choice)

4.9/5

(45)

Question 115

Parallel development, involving the simultaneous development of both the product and the production process, is the responsibility of __________.

(Multiple Choice)

4.7/5

(34)

Question 116

A product that disrupts consumers' normal routines but does not require totally new learning is a

(Multiple Choice)

4.8/5

(35)

Question 117

What are the eight marketing reasons for new-product failures?

(Essay)

4.8/5

(30)

Question 118

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________.

(Multiple Choice)

4.9/5

(38)

Question 119

Speed or __________ is often vital in introducing a new product.

(Multiple Choice)

4.9/5

(32)

Question 120

Showing 101 - 120 of 388

Marketers pay slotting fees to grocers in payment for space - or slots - on their retail shelves. Such slotting fees significantly increase the cost of which stage of the new-product process?

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning, such as sales. Once shortfalls are identified, the first step would be to conduct market research to determine __________.

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 4 is the __________ stage.

New-product strategy development refers to

If you watch much television, you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product process, this safety test would occur during the __________ stage.

A product refers to

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door. This is an example of which type of innovation?

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Because services depend on the people who provide them, the quality of a service is often

A __________ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of a

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

Audiences are allowed to preview actual movies (a sneak preview) such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate. What is this type of payment called?

-According to Figure 9-2 above, column A would represent which type of product?

Parallel development, involving the simultaneous development of both the product and the production process, is the responsibility of __________.

A product that disrupts consumers' normal routines but does not require totally new learning is a

What are the eight marketing reasons for new-product failures?

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as __________.

Speed or __________ is often vital in introducing a new product.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

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