Exam 9: Developing New Products and Services

One of the eight primary marketing-related reasons for new-product failure is __________.

Services are

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was __________.

Detailed financial projections and assessments of marketing and product synergies are a part of which stage of the new-product process?

Mr. Clean is an antibacterial cleaning liquid for home use. If Proctor and Gamble (P&G), the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas. This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations, a practice known as __________.

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a __________.

-According to Figure 9-4 above, column B represents a(n)

Describe the different ways to define a product as new.

Products that usually last over many uses, such as cars and appliances, are referred to as

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

A slotting fee is a payment that a

If you find that the staff who work in your college's career center give you poor advise or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the LOWEST level of risk?

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Intangible items such as airline trips, financial advice, or telephone service that an organization provides to consumers are referred to as

Parallel development is the simultaneous development of both

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 6 is the __________ stage.