Question 1

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A) generate awareness among consumers. 
B) advertise benefits to consumers that stress points of differentiation. 
C) educate consumers about new consumption patterns through personal selling. 
D) obtain widespread distribution in multiple channels. 
E) stress price differentials from competitors' products. 
A) generate awareness among consumers. 
B) advertise benefits to consumers that stress points of differentiation. 
C) educate consumers about new consumption patterns through personal selling. 
D) obtain widespread distribution in multiple channels. 
E) stress price differentials from competitors' products.

Question 2

Inseparability in services means consumers

Accepted Answer

A) see little variation from one service provider in an industry to another. 
B) cannot separate the service itself from the deliverer of the service. 
C) are unable to differentiate price from quality. 
D) cannot evaluate a service until it is being or has been used. 
E) cannot separate themselves from the deliverer of the service 
A) see little variation from one service provider in an industry to another. 
B) cannot separate the service itself from the deliverer of the service. 
C) are unable to differentiate price from quality. 
D) cannot evaluate a service until it is being or has been used. 
E) cannot separate themselves from the deliverer of the service

Question 3

Services refer to

Accepted Answer

A) ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. 
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
C) philanthropic activities performed in without expectations of monetary remuneration. 
D) any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. 
E) any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. 
A) ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. 
B) intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
C) philanthropic activities performed in without expectations of monetary remuneration. 
D) any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. 
E) any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

Question 4

A product line refers to

Accepted Answer

A) a product and all its ancillary services (warranties, financing, etc.). 
B) the variations within a product class. 
C) a specific product SKU that has a unique brand, size, or price. 
D) a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. 
E) the entire product category or industry. 
A) a product and all its ancillary services (warranties, financing, etc.). 
B) the variations within a product class. 
C) a specific product SKU that has a unique brand, size, or price. 
D) a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. 
E) the entire product category or industry.

Question 5

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) screening and analysis 
D) new-product strategy development 
E) product assessment 
A) idea generation 
B) screening and evaluation 
C) screening and analysis 
D) new-product strategy development 
E) product assessment

Question 6

Variations of a product (shape, configuration) within a product class are referred to as the

Accepted Answer

A) product form. 
B) product item. 
C) product line. 
D) product class. 
E) product mix. 
A) product form. 
B) product item. 
C) product line. 
D) product class. 
E) product mix.

Question 7

Which of the following methods is commonly used in software development to speed up the development process?

Accepted Answer

A) expedited time to market 
B) fast prototyping 
C) parallel development 
D) controlled test marketing 
E) concept testing 
A) expedited time to market 
B) fast prototyping 
C) parallel development 
D) controlled test marketing 
E) concept testing

Question 8

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal

Question 9

The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) B2B product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) B2B product.

Question 10

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A) sequential demand. 
B) selective demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand. 
A) sequential demand. 
B) selective demand. 
C) primary demand. 
D) secondary demand. 
E) derived demand.

Question 11

-In the UMD9: Marketing Dashboard Map above, the annual growth rate in each state is shown, with green (which looks gray on printed paper) meaning good and red (which looks black on printed paper) meaning very bad. If an organization's 2013 sales for the entire U.S. were $50 million and its 2012 U.S. sales were $30 million, what is the annual % sales change?

Accepted Answer

A) 40% 
B) 67% 
C) 100% 
D) 125% 
E) 133% 
A) 40% 
B) 67% 
C) 100% 
D) 125% 
E) 133%

Question 12

Because services tend to be a(n) __________ rather than an object, they are much more difficult for consumers to evaluate.

Accepted Answer

A) opportunity 
B) good 
C) risk 
D) decision 
E) performance 
A) opportunity 
B) good 
C) risk 
D) decision 
E) performance

Question 13

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A) off-peak pricing. 
B) idle production capacity. 
C) static demand. 
D) capacity management. 
E) excess inventory. 
A) off-peak pricing. 
B) idle production capacity. 
C) static demand. 
D) capacity management. 
E) excess inventory.

Question 14

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations compared to the actual experience they had is a form of __________.

Accepted Answer

A) service encounter survey 
B) customer profile analysis 
C) gap analysis 
D) customer contact audit 
E) service audit 
A) service encounter survey 
B) customer profile analysis 
C) gap analysis 
D) customer contact audit 
E) service audit

Question 15

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Accepted Answer

A) product mix. 
B) stock keeping units. 
C) product category. 
D) product class. 
E) marketing category. 
A) product mix. 
B) stock keeping units. 
C) product category. 
D) product class. 
E) marketing category.

Question 16

The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.

Accepted Answer

A) sustainable procurement 
B) social responsibility 
C) new product development 
D) using renewable resources 
E) respecting its workforce 
A) sustainable procurement 
B) social responsibility 
C) new product development 
D) using renewable resources 
E) respecting its workforce

Question 17

LG Electronics Inc. has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system. When the multitouch interface was first introduced, it was an example of which type of innovation?

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) disruptive innovation. 
D) dynamically continuous innovation. 
E) evolutionary innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) disruptive innovation. 
D) dynamically continuous innovation. 
E) evolutionary innovation.

Question 18

The intangibility element of a service refers to the fact that it

Accepted Answer

A) has value that can only be determined by using subjective criteria. 
B) can't be held, seen, or touched before the purchase decision. 
C) requires the ability to provide the service even in times of no demand. 
D) can maintain or accumulate good will with customers. 
E) can be objectively evaluated. 
A) has value that can only be determined by using subjective criteria. 
B) can't be held, seen, or touched before the purchase decision. 
C) requires the ability to provide the service even in times of no demand. 
D) can maintain or accumulate good will with customers. 
E) can be objectively evaluated.

Question 19

A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a

Accepted Answer

A) limited rollout. 
B) phased rollout. 
C) regional rollout. 
D) market-product expansion. 
E) phased commercialization. 
A) limited rollout. 
B) phased rollout. 
C) regional rollout. 
D) market-product expansion. 
E) phased commercialization.

Question 20

Andrea Arenas is the owner of 2 Places at 1 Time, a concierge company. She and her staff of 60 perform everyday services, such as walking the dog, picking up cleaning, waiting for the repairman, and going to the post office, for people who are too busy to perform these simple acts. One way she tries to avoid ___________ of services for her regular customers is to make sure that the same well-trained person is always assigned to work for her clients.

Accepted Answer

A) inseparability 
B) inconsistency 
C) incongruity 
D) inflexibility 
E) intangibility 
A) inseparability 
B) inconsistency 
C) incongruity 
D) inflexibility 
E) intangibility

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Inseparability in services means consumers

Services refer to

A product line refers to

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.

Variations of a product (shape, configuration) within a product class are referred to as the

Which of the following methods is commonly used in software development to speed up the development process?

What categories of products are classified as business support products? Give an example of each category.

The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n)

The demand for a business product that results from the demand for a consumer product is referred to as

Because services tend to be a(n) __________ rather than an object, they are much more difficult for consumers to evaluate.

A situation that occurs when a service provider is available but there is no demand is referred to as

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations compared to the actual experience they had is a form of __________.

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.

The intangibility element of a service refers to the fact that it

A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Inseparability in services means consumers

Services refer to

A product line refers to

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 3 is the __________ stage.

Variations of a product (shape, configuration) within a product class are referred to as the

Which of the following methods is commonly used in software development to speed up the development process?

What categories of products are classified as business support products? Give an example of each category.

The type of good for which the consumer compares several alternatives on such criteria as price, quality, and style is a(n)

The demand for a business product that results from the demand for a consumer product is referred to as

Because services tend to be a(n) __________ rather than an object, they are much more difficult for consumers to evaluate.

A situation that occurs when a service provider is available but there is no demand is referred to as

Many restaurants now ask consumers to evaluate their experience on a short questionnaire when they pay their bill. This assessment of consumer expectations compared to the actual experience they had is a form of __________.

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

The Apple II, Macintosh, iPod, iPhone, iPad, and CarPlay are all examples of Apple's commitment to __________.

The intangibility element of a service refers to the fact that it

A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters