Question 1

Items consumed in one or a few uses, such as food and fuel, are referred to as __________.

Accepted Answer

A) services 
B) perishable goods 
C) durable goods 
D) nondurable goods 
E) disposable goods 
A) services 
B) perishable goods 
C) durable goods 
D) nondurable goods 
E) disposable goods

Question 2

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and __________.

Accepted Answer

A) the economy 
B) consumer income 
C) competitive trends 
D) promotional activities 
E) how the organization delivers its service 
A) the economy 
B) consumer income 
C) competitive trends 
D) promotional activities 
E) how the organization delivers its service

Question 3

Industrial services are support products that include items such as

Accepted Answer

A) stationery, paper clips, and brooms. 
B) tools and office equipment. 
C) buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance, repair, and legal services. 
A) stationery, paper clips, and brooms. 
B) tools and office equipment. 
C) buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance, repair, and legal services.

Question 4

Industrial products are also referred to as __________ products.

Accepted Answer

A) consumer 
B) merchandise 
C) organizational 
D) resale 
E) business 
A) consumer 
B) merchandise 
C) organizational 
D) resale 
E) business

Question 5

Among business products, which of the following would most likely be considered supplies?

Accepted Answer

A) laser printer 
B) phosphoric acid 
C) cleaning service 
D) magnetic resonance imaging (MRI) scanner 
E) trash bags 
A) laser printer 
B) phosphoric acid 
C) cleaning service 
D) magnetic resonance imaging (MRI) scanner 
E) trash bags

Question 6

What do a dry cleaning service, an automated carwash, and a taxi service have in common?

Accepted Answer

A) They are all tangible services. 
B) They are all people-based services. 
C) None of them has problems with idle production capacity. 
D) They never use off-peak pricing. 
E) They are all equipment-based services. 
A) They are all tangible services. 
B) They are all people-based services. 
C) None of them has problems with idle production capacity. 
D) They never use off-peak pricing. 
E) They are all equipment-based services.

Question 7

Durable goods emphasize which of the following elements of the promotional mix?

Accepted Answer

A) sales promotion 
B) personal selling 
C) advertising 
D) public relations 
E) direct marketing 
A) sales promotion 
B) personal selling 
C) advertising 
D) public relations 
E) direct marketing

Question 8

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

Accepted Answer

A) allow the team to reap the benefits of the new product, Fairfield Inns. 
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain. 
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels. 
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile. 
E) refute the assumption that open innovation can benefit the Marriott Corporation. 
A) allow the team to reap the benefits of the new product, Fairfield Inns. 
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain. 
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels. 
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile. 
E) refute the assumption that open innovation can benefit the Marriott Corporation.

Question 9

What do the United States Post Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Accepted Answer

A) They are all privately owned companies. 
B) None fit on the service continuum. 
C) They never experience idle production capacity. 
D) Capacity management is not an issue for these organizations. 
E) They are all government agency service providers. 
A) They are all privately owned companies. 
B) None fit on the service continuum. 
C) They never experience idle production capacity. 
D) Capacity management is not an issue for these organizations. 
E) They are all government agency service providers.

Question 10

Supplies are support products that include items such as

Accepted Answer

A) stationery, paper clips, and brooms. 
B) tools and office equipment. 
C) buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance, repair, and legal services. 
A) stationery, paper clips, and brooms. 
B) tools and office equipment. 
C) buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance, repair, and legal services.

Question 11

Idea generation refers to

Accepted Answer

A) the stage of the new-product process when concepts are converted to prototypes. 
B) the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products. 
C) the stage of the new-product process where possible promotional campaigns and advertising themes are created. 
D) the techniques used to screen and reject those ideas that have no merit. 
E) the discussion and decision of which as target market segments will be selected. 
A) the stage of the new-product process when concepts are converted to prototypes. 
B) the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products. 
C) the stage of the new-product process where possible promotional campaigns and advertising themes are created. 
D) the techniques used to screen and reject those ideas that have no merit. 
E) the discussion and decision of which as target market segments will be selected.

Question 12

When Mandy last got her drive-thru order at the fast-food restaurant, she thought the employee who helped her was cold and unfriendly. The food tasted good but was overshadowed by the employee's demeanor. Since then, Mandy often says something derogatory to her friends about the restaurant based on this single experience. This is an example of which issue associated with services?

Accepted Answer

A) inseparability 
B) intangibility 
C) impressionability 
D) incongruity 
E) inflexibility 
A) inseparability 
B) intangibility 
C) impressionability 
D) incongruity 
E) inflexibility

Question 13

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A) convenience products 
B) specialty products 
C) unsought products 
D) shopping products 
E) supplies 
A) convenience products 
B) specialty products 
C) unsought products 
D) shopping products 
E) supplies

Question 14

Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?

Accepted Answer

A) adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B) moving from production of land-line telephones to smartphones 
C) marketing the first Apple computer 
D) changing the formula from Coca-Cola to New Coke and then back to Coca Cola Classic 
E) offering online marketing classes rebranded under a new college name 
A) adding Ball Park Beef Franks with Cheese to the Ball Park Franks line 
B) moving from production of land-line telephones to smartphones 
C) marketing the first Apple computer 
D) changing the formula from Coca-Cola to New Coke and then back to Coca Cola Classic 
E) offering online marketing classes rebranded under a new college name

Question 15

There have been pasta sauces on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) evolutionary innovation. 
D) disruptive innovation. 
E) dynamically continuous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) evolutionary innovation. 
D) disruptive innovation. 
E) dynamically continuous innovation.

Question 16

In terms of promotion, which of the following type of product would stress price, availability, and awareness?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) unsought 
E) supply 
A) shopping 
B) convenience 
C) specialty 
D) unsought 
E) supply

Question 17

An important way of viewing new products is in terms of their effects on consumption, which from the perspective of consumers is by

Accepted Answer

A) the price. 
B) the extent of media promotion. 
C) the degree of potential product cannibalization. 
D) the presence of feature bloat. 
E) the degree of learning involved. 
A) the price. 
B) the extent of media promotion. 
C) the degree of potential product cannibalization. 
D) the presence of feature bloat. 
E) the degree of learning involved.

Question 18

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) evolutionary innovation. 
E) progressive innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) evolutionary innovation. 
E) progressive innovation.

Question 19

The Federal Trade Commission (FTC) considers a product new only

Accepted Answer

A) for a period of one year after it enters widespread distribution. 
B) if it is functionally different from a competitor's product. 
C) until a new and improved version of the same product is produced. 
D) for a period of six months after it enters regular distribution. 
E) for a period of seventeen years at which time patent rights are returned to the public domain. 
A) for a period of one year after it enters widespread distribution. 
B) if it is functionally different from a competitor's product. 
C) until a new and improved version of the same product is produced. 
D) for a period of six months after it enters regular distribution. 
E) for a period of seventeen years at which time patent rights are returned to the public domain.

Question 20

Feature bloat is

Accepted Answer

A) an exaggeration of a product's performance capabilities. 
B) the overcharging in price for a minor product enhancement. 
C) the requirement of having consumers learn new behaviors with a continuous innovation. 
D) an excessive number of product attributes that overwhelms consumers with unnecessary complexity. 
E) the increase in package size when adding more content or making it larger (the mega phenomenon). 
A) an exaggeration of a product's performance capabilities. 
B) the overcharging in price for a minor product enhancement. 
C) the requirement of having consumers learn new behaviors with a continuous innovation. 
D) an excessive number of product attributes that overwhelms consumers with unnecessary complexity. 
E) the increase in package size when adding more content or making it larger (the mega phenomenon).

Items consumed in one or a few uses, such as food and fuel, are referred to as __________.

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and __________.

Industrial services are support products that include items such as

Industrial products are also referred to as __________ products.

Among business products, which of the following would most likely be considered supplies?

What do a dry cleaning service, an automated carwash, and a taxi service have in common?

Durable goods emphasize which of the following elements of the promotional mix?

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

What do the United States Post Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Supplies are support products that include items such as

Idea generation refers to

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?

There have been pasta sauces on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

In terms of promotion, which of the following type of product would stress price, availability, and awareness?

An important way of viewing new products is in terms of their effects on consumption, which from the perspective of consumers is by

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

The Federal Trade Commission (FTC) considers a product new only

Feature bloat is

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Items consumed in one or a few uses, such as food and fuel, are referred to as __________.

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and __________.

Industrial services are support products that include items such as

Industrial products are also referred to as __________ products.

Among business products, which of the following would most likely be considered supplies?

What do a dry cleaning service, an automated carwash, and a taxi service have in common?

Durable goods emphasize which of the following elements of the promotional mix?

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

What do the United States Post Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Supplies are support products that include items such as

Idea generation refers to

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?

There have been pasta sauces on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

In terms of promotion, which of the following type of product would stress price, availability, and awareness?

An important way of viewing new products is in terms of their effects on consumption, which from the perspective of consumers is by

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

The Federal Trade Commission (FTC) considers a product new only

Feature bloat is

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters