Question 1

Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

Accepted Answer

A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) delivered by people or equipment 
E) owned by individuals or corporations 
A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) delivered by people or equipment 
E) owned by individuals or corporations

Question 2

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, __________, and promotional activities.

Accepted Answer

A) how the organization delivers its service 
B) past experiences 
C) competitive trends 
D) the economy 
E) consumer income 
A) how the organization delivers its service 
B) past experiences 
C) competitive trends 
D) the economy 
E) consumer income

Question 3

A discontinuous innovation is a product that

Accepted Answer

A) disrupts consumers' normal routine but does not require totally new learning. 
B) requires no new learning by consumers. 
C) is not purchased by innovators and early adopters. 
D) initiates obsolescence of a product class. 
E) requires consumers to learn entirely new patterns of behavior and product usage 
A) disrupts consumers' normal routine but does not require totally new learning. 
B) requires no new learning by consumers. 
C) is not purchased by innovators and early adopters. 
D) initiates obsolescence of a product class. 
E) requires consumers to learn entirely new patterns of behavior and product usage

Question 4

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available in video stores, via Netflix, and on DVD/Blue-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should

Question 5

Which of the following is the best example of a nondurable good?

Accepted Answer

A) automobile 
B) e-reader 
C) baseball 
D) gasoline 
E) shoes 
A) automobile 
B) e-reader 
C) baseball 
D) gasoline 
E) shoes

Question 6

The emergency room staff in Houston's largest hospital is pleasantly surprised when a four-day Fourth of July weekend brings in few accident victims for treatment. They know from experience that such public holidays usually have high rates of accidents. For the hospital's business office, the lower demand for the emergency room services means

Accepted Answer

A) a break in the service continuum. 
B) its services are no longer tangible. 
C) its services can be separated from the staff. 
D) the hospital has idle production capacity. 
E) an opportunity for gap analysis. 
A) a break in the service continuum. 
B) its services are no longer tangible. 
C) its services can be separated from the staff. 
D) the hospital has idle production capacity. 
E) an opportunity for gap analysis.

Question 7

For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed.

Accepted Answer

A) capacity management 
B) customer experience management 
C) derived demand 
D) internal marketing 
E) the seven I's of services GDP 
A) capacity management 
B) customer experience management 
C) derived demand 
D) internal marketing 
E) the seven I's of services GDP

Question 8

Which of the following is considered a service?

Accepted Answer

A) online banking 
B) bathing suit 
C) silverware 
D) washing machine 
E) freedom 
A) online banking 
B) bathing suit 
C) silverware 
D) washing machine 
E) freedom

Question 9

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each. They are only available in your area in a Waterford shop 40 miles from campus. Into which classification of consumer products would the Waterford crystal serving bowls fall?

Accepted Answer

A) convenience products 
B) shopping products 
C) unsought products 
D) specialty products 
E) discretionary products 
A) convenience products 
B) shopping products 
C) unsought products 
D) specialty products 
E) discretionary products

Question 10

In marketing, a(n) __________ is a thought that leads to a product or action.

Accepted Answer

A) observation 
B) inspiration 
C) innovation 
D) idea 
E) perception 
A) observation 
B) inspiration 
C) innovation 
D) idea 
E) perception

Question 11

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Accepted Answer

A) idea generation 
B) product development 
C) open innovation assessment 
D) screening and evaluation 
E) new-product strategy development 
A) idea generation 
B) product development 
C) open innovation assessment 
D) screening and evaluation 
E) new-product strategy development

Question 12

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally). When it was introduced, Napster would have been an example of a

Accepted Answer

A) discontinuous innovation. 
B) continuous innovation. 
C) dynamically continuous innovation. 
D) regulatory innovation. 
E) disruptive improvement. 
A) discontinuous innovation. 
B) continuous innovation. 
C) dynamically continuous innovation. 
D) regulatory innovation. 
E) disruptive improvement.

Question 13

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Accepted Answer

A) market testing 
B) idea generation 
C) screening and evaluation 
D) development 
E) business analysis 
A) market testing 
B) idea generation 
C) screening and evaluation 
D) development 
E) business analysis

Question 14

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

Accepted Answer

A) new-product strategy development 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing 
A) new-product strategy development 
B) development 
C) business analysis 
D) screening and evaluation 
E) market testing

Question 15

Idea generation is the stage in the new-product process that

Accepted Answer

A) develops a pool of concepts to serve as candidates for new products. 
B) selects a single concept and scrutinizes it for all potential benefits and flaws. 
C) separates ideas into two categories: consumer-oriented and organization-oriented. 
D) requires the organization to perform a SWOT analysis and an environmental scan. 
E) consists of the techniques used to screen and reject those ideas that have no merit. 
A) develops a pool of concepts to serve as candidates for new products. 
B) selects a single concept and scrutinizes it for all potential benefits and flaws. 
C) separates ideas into two categories: consumer-oriented and organization-oriented. 
D) requires the organization to perform a SWOT analysis and an environmental scan. 
E) consists of the techniques used to screen and reject those ideas that have no merit.

Question 16

-According to Figure 9-2 above, column C would represent which type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 17

The Apple innovation that leading car manufacturers are incorporating into their offering that allows users a "smarter, safer, and more fun way to use iPhone in the car" is referred to as

Accepted Answer

A) iPod 
B) iCloud 
C) iCar 
D) iPad 
E) CarPlay 
A) iPod 
B) iCloud 
C) iCar 
D) iPad 
E) CarPlay

Question 18

Open innovation may enhance the __________ stage of the new-product process.

Accepted Answer

A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation 
A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation

Question 19

Most American families buy the same __________ items over and over again - making it difficult to gain buyers for new products.

Accepted Answer

A) 25 
B) 50 
C) 100 
D) 125 
E) 150 
A) 25 
B) 50 
C) 100 
D) 125 
E) 150

Question 20

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A) snow shovel 
B) smartphone 
C) gym membership 
D) calculator 
E) burial insurance 
A) snow shovel 
B) smartphone 
C) gym membership 
D) calculator 
E) burial insurance

Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, __________, and promotional activities.

A discontinuous innovation is a product that

Which of the following is the best example of a nondurable good?

For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed.

Which of the following is considered a service?

In marketing, a(n) __________ is a thought that leads to a product or action.

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally). When it was introduced, Napster would have been an example of a

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

Idea generation is the stage in the new-product process that

-According to Figure 9-2 above, column C would represent which type of product?

The Apple innovation that leading car manufacturers are incorporating into their offering that allows users a "smarter, safer, and more fun way to use iPhone in the car" is referred to as

Open innovation may enhance the __________ stage of the new-product process.

Most American families buy the same __________ items over and over again - making it difficult to gain buyers for new products.

Which of the following is most likely to be an example of an unsought product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Services can be classified according to whether they are __________, for-profit or nonprofit organizations, or government agencies.

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, __________, and promotional activities.

A discontinuous innovation is a product that

Which of the following is the best example of a nondurable good?

For services, business analysis must consider __________, which finds ways to match the availability of the service to when it is needed.

Which of the following is considered a service?

In marketing, a(n) __________ is a thought that leads to a product or action.

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as __________.

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally). When it was introduced, Napster would have been an example of a

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process.

Idea generation is the stage in the new-product process that

-According to Figure 9-2 above, column C would represent which type of product?

The Apple innovation that leading car manufacturers are incorporating into their offering that allows users a "smarter, safer, and more fun way to use iPhone in the car" is referred to as

Open innovation may enhance the __________ stage of the new-product process.

Most American families buy the same __________ items over and over again - making it difficult to gain buyers for new products.

Which of the following is most likely to be an example of an unsought product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters