Question 1

Which of the following is an example of a product line?

Accepted Answer

A) Scope mouthwash 
B) Zephyrhills natural spring water in 8 oz. bottles 
C) The Yellow Pages for Gainesville, Florida 
D) Hallmark Mother's, Father's Day, and Grandparent's Day cards 
E) Apple iPad 
A) Scope mouthwash 
B) Zephyrhills natural spring water in 8 oz. bottles 
C) The Yellow Pages for Gainesville, Florida 
D) Hallmark Mother's, Father's Day, and Grandparent's Day cards 
E) Apple iPad

Question 2

Another name for the steps in the service delivery process is __________.

Accepted Answer

A) service interactions 
B) access points 
C) path-analysis 
D) service encounters 
E) wheel of services 
A) service interactions 
B) access points 
C) path-analysis 
D) service encounters 
E) wheel of services

Question 3

-According to Figure 9-2 above, column D would represent which type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 4

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

Accepted Answer

A) are made of similar components 
B) made from the same formulations 
C) require high levels of R&D 
D) have one SKU number 
E) are distributed through the same type of outlets 
A) are made of similar components 
B) made from the same formulations 
C) require high levels of R&D 
D) have one SKU number 
E) are distributed through the same type of outlets

Question 5

Products organizations buy that assist in providing other products for resale are referred to as __________.

Accepted Answer

A) reseller goods 
B) wholesale goods 
C) business products 
D) ancillary products 
E) retail products 
A) reseller goods 
B) wholesale goods 
C) business products 
D) ancillary products 
E) retail products

Question 6

Developing, pricing, promoting, and delivering services are challenging because the quality of the service is often inconsistent. Organizations attempt to reduce this inconsistency by

Accepted Answer

A) paying higher incentives to employees to encourage satisfactory performance. 
B) reducing incentives available to employees because of poor performance. 
C) reducing the customer contact points in the service delivery process. 
D) providing standardization and training. 
E) exercising better hiring practices. 
A) paying higher incentives to employees to encourage satisfactory performance. 
B) reducing incentives available to employees because of poor performance. 
C) reducing the customer contact points in the service delivery process. 
D) providing standardization and training. 
E) exercising better hiring practices.

Question 7

Installations are support products that include items such as

Accepted Answer

A) copy paper, mechanical pencils, and light bulbs. 
B) welding masks and computers. 
C) warehouses and automated assembly lines. 
D) lumber and engine parts. 
E) janitorial and legal services. 
A) copy paper, mechanical pencils, and light bulbs. 
B) welding masks and computers. 
C) warehouses and automated assembly lines. 
D) lumber and engine parts. 
E) janitorial and legal services.

Question 8

Because early-stage financing is almost always a problem for those starting a new business, __________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Accepted Answer

A) crowdfunding 
B) open sourcing 
C) venture capital 
D) online banking 
E) crowdsourcing 
A) crowdfunding 
B) open sourcing 
C) venture capital 
D) online banking 
E) crowdsourcing

Question 9

Considering the classification of consumer products, which of the following products will have the most limited distribution?

Accepted Answer

A) Secret antiperspirant 
B) Fuji disposable camera 
C) BP gasoline 
D) Marchesa wedding gown 
E) Sony HDTV 
A) Secret antiperspirant 
B) Fuji disposable camera 
C) BP gasoline 
D) Marchesa wedding gown 
E) Sony HDTV

Question 10

During the first stage of the new-product process, two important activities take place. They are

Accepted Answer

A) SWOT analysis and environmental scanning. 
B) open innovation and business analysis. 
C) concept testing and product forecasting. 
D) R&D and operations set-up. 
E) environmental scanning and open innovation. 
A) SWOT analysis and environmental scanning. 
B) open innovation and business analysis. 
C) concept testing and product forecasting. 
D) R&D and operations set-up. 
E) environmental scanning and open innovation.

Question 11

Dell used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

Accepted Answer

A) brainstorming 
B) crowdsourcing 
C) group think 
D) outsourcing 
E) data mining 
A) brainstorming 
B) crowdsourcing 
C) group think 
D) outsourcing 
E) data mining

Question 12

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

Accepted Answer

A) services 
B) goods 
C) products 
D) marketing mix 
E) ideas 
A) services 
B) goods 
C) products 
D) marketing mix 
E) ideas

Question 13

-According to Figure 9-4 above, column C represents a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) spontaneous innovation. 
E) simultaneous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) spontaneous innovation. 
E) simultaneous innovation.

Question 14

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for __________.

Accepted Answer

A) scones with coffee-flavored cream frosting 
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line 
C) a carbonated yogurt called Go-Gurt Fizzix 
D) deep fried chicken skins for people who cannot eat pork 
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos 
A) scones with coffee-flavored cream frosting 
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line 
C) a carbonated yogurt called Go-Gurt Fizzix 
D) deep fried chicken skins for people who cannot eat pork 
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos

Question 15

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Accepted Answer

A) impressionability 
B) intangibility 
C) inconsistency 
D) inseparability 
E) uniqueness of the service 
A) impressionability 
B) intangibility 
C) inconsistency 
D) inseparability 
E) uniqueness of the service

Question 16

Procter & Gamble, however, has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent), and Pampers diapers.

Accepted Answer

A) marketing mix. 
B) product class. 
C) product items. 
D) product lines. 
E) product mix. 
A) marketing mix. 
B) product class. 
C) product items. 
D) product lines. 
E) product mix.

Question 17

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Accepted Answer

A) a utility bundle 
B) a product 
C) a service 
D) an idea 
E) merchandise 
A) a utility bundle 
B) a product 
C) a service 
D) an idea 
E) merchandise

Question 18

Which of the following is considered a durable good?

Accepted Answer

A) silverware 
B) caviar 
C) marketing research 
D) chewing gum 
E) voting 
A) silverware 
B) caviar 
C) marketing research 
D) chewing gum 
E) voting

Question 19

A concept test is an

Accepted Answer

A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. 
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. 
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales. 
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan. 
A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. 
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product. 
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales. 
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Question 20

With respect to distribution, shopping products are available

Accepted Answer

A) by special order from the manufacturer. 
B) at an extremely small number of outlets. 
C) at relatively few outlets. 
D) at a large number of selective outlets. 
E) on a widespread basis at many outlets. 
A) by special order from the manufacturer. 
B) at an extremely small number of outlets. 
C) at relatively few outlets. 
D) at a large number of selective outlets. 
E) on a widespread basis at many outlets.

Which of the following is an example of a product line?

Another name for the steps in the service delivery process is __________.

-According to Figure 9-2 above, column D would represent which type of product?

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

Products organizations buy that assist in providing other products for resale are referred to as __________.

Developing, pricing, promoting, and delivering services are challenging because the quality of the service is often inconsistent. Organizations attempt to reduce this inconsistency by

Installations are support products that include items such as

Because early-stage financing is almost always a problem for those starting a new business, __________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Considering the classification of consumer products, which of the following products will have the most limited distribution?

During the first stage of the new-product process, two important activities take place. They are

Dell used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

-According to Figure 9-4 above, column C represents a

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for __________.

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Procter & Gamble, however, has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent), and Pampers diapers.

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Which of the following is considered a durable good?

A concept test is an

With respect to distribution, shopping products are available

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Which of the following is an example of a product line?

Another name for the steps in the service delivery process is __________.

-According to Figure 9-2 above, column D would represent which type of product?

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, __________, or fall within a given price range.

Products organizations buy that assist in providing other products for resale are referred to as __________.

Developing, pricing, promoting, and delivering services are challenging because the quality of the service is often inconsistent. Organizations attempt to reduce this inconsistency by

Installations are support products that include items such as

Because early-stage financing is almost always a problem for those starting a new business, __________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Considering the classification of consumer products, which of the following products will have the most limited distribution?

During the first stage of the new-product process, two important activities take place. They are

Dell used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as __________.

-According to Figure 9-4 above, column C represents a

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for __________.

Alana operates a wedding preparation service that aids brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Procter & Gamble, however, has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent), and Pampers diapers.

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Which of the following is considered a durable good?

A concept test is an

With respect to distribution, shopping products are available

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters