Question 1

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) commercialization 
E) development 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) commercialization 
E) development

Question 2

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation. 
A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation.

Question 3

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

Accepted Answer

A) an insignificant point of difference. 
B) too little market attractiveness. 
C) poor execution of the marketing mix. 
D) poor product quality. 
E) incomplete market and product protocol. 
A) an insignificant point of difference. 
B) too little market attractiveness. 
C) poor execution of the marketing mix. 
D) poor product quality. 
E) incomplete market and product protocol.

Question 4

What do a security guard, a plumber, and a management consultant have in common?

Accepted Answer

A) They are all tangible services. 
B) They do not have problems with idle production capacity. 
C) They are all equipment-based services. 
D) They are all people-based services. 
E) They never use off-peak pricing. 
A) They are all tangible services. 
B) They do not have problems with idle production capacity. 
C) They are all equipment-based services. 
D) They are all people-based services. 
E) They never use off-peak pricing.

Question 5

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

Accepted Answer

A) product item. 
B) product mix. 
C) product class. 
D) product form. 
E) product line 
A) product item. 
B) product mix. 
C) product class. 
D) product form. 
E) product line

Question 6

A product is a good, service, or idea consisting of a(n) __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A) promise or commitment exchanged between a seller and a buyer 
B) bundle of tangible and intangible attributes 
C) assortment of value-possessing activities 
D) array of physical attributes 
E) collection of tangible qualities 
A) promise or commitment exchanged between a seller and a buyer 
B) bundle of tangible and intangible attributes 
C) assortment of value-possessing activities 
D) array of physical attributes 
E) collection of tangible qualities

Question 7

Introducing new-products sequentially into geographic areas of the U.S. to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Accepted Answer

A) limited rollouts. 
B) phased rollouts. 
C) market-product expansion. 
D) regional rollouts. 
E) phased commercialization. 
A) limited rollouts. 
B) phased rollouts. 
C) market-product expansion. 
D) regional rollouts. 
E) phased commercialization.

Question 8

As a marketing term, __________ generally includes not only physical goods, but also services and ideas as well.

Accepted Answer

A) marketing 
B) invention 
C) merchandise 
D) product 
E) concept 
A) marketing 
B) invention 
C) merchandise 
D) product 
E) concept

Question 9

A new product or service protocol refers to

Accepted Answer

A) the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product. 
B) a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold. 
C) maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FT
C) . 
D) a statement that identifies a well-defined target market, specific customers' needs, wants, and preferences, and what the product or service will be and do to satisfy consumers. 
E) the raw unwritten ideas to produce a single commercially successful new product. 
A) the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product. 
B) a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold. 
C) maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FT
C) . 
D) a statement that identifies a well-defined target market, specific customers' needs, wants, and preferences, and what the product or service will be and do to satisfy consumers. 
E) the raw unwritten ideas to produce a single commercially successful new product.

Question 10

Business products refer to

Accepted Answer

A) products organizations buy that assist in providing other products for resale. 
B) supplies necessary for the day-to-day operations of a business. 
C) ancillary services necessary for the operation of a business. 
D) products that are sold exclusively to for-profit businesses. 
E) products purchased by the ultimate consumer. 
A) products organizations buy that assist in providing other products for resale. 
B) supplies necessary for the day-to-day operations of a business. 
C) ancillary services necessary for the operation of a business. 
D) products that are sold exclusively to for-profit businesses. 
E) products purchased by the ultimate consumer.

Question 11

A __________ is defined as an item consumed in one or a few uses.

Accepted Answer

A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good 
A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good

Question 12

Specialty products refer to

Accepted Answer

A) products for which there are no close substitutes. 
B) products purchased for their prestige or high perceived value. 
C) products a consumer will make a specific effort to search out and buy. 
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E) items that the consumer does not know about or knows about but does not initially buy. 
A) products for which there are no close substitutes. 
B) products purchased for their prestige or high perceived value. 
C) products a consumer will make a specific effort to search out and buy. 
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E) items that the consumer does not know about or knows about but does not initially buy.

Question 13

-Consider Figure 9-3 above. Services can be classified by their method of delivery. Box B represents

Accepted Answer

A) equipment-based services. 
B) technology-based services. 
C) fee-based services. 
D) people-based services. 
E) nonprofit services. 
A) equipment-based services. 
B) technology-based services. 
C) fee-based services. 
D) people-based services. 
E) nonprofit services.

Question 14

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) __________.

Accepted Answer

A) what the product or service will be and do to satisfy consumers 
B) a clear plan for distribution 
C) clear financial goals and expectations 
D) an analysis of potential competitors' products or services 
E) a precise budget of how much can be spent for the marketing program 
A) what the product or service will be and do to satisfy consumers 
B) a clear plan for distribution 
C) clear financial goals and expectations 
D) an analysis of potential competitors' products or services 
E) a precise budget of how much can be spent for the marketing program

Question 15

A product can be classified as new if it __________ from existing products.

Accepted Answer

A) is functionally different 
B) is different in color 
C) is different in its packaging 
D) is different in price 
E) requires a different distribution channel 
A) is functionally different 
B) is different in color 
C) is different in its packaging 
D) is different in price 
E) requires a different distribution channel

Question 16

Services can be classified according to whether they are delivered by people or equipment, __________, or government agencies.

Accepted Answer

A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) owned by individuals or corporations 
E) for profit or nonprofit organizations 
A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) owned by individuals or corporations 
E) for profit or nonprofit organizations

Question 17

Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.

Accepted Answer

A) partial rollouts 
B) screening and evaluation 
C) virtual reality testing 
D) time-to-market measures 
E) simulated test markets 
A) partial rollouts 
B) screening and evaluation 
C) virtual reality testing 
D) time-to-market measures 
E) simulated test markets

Question 18

What does idle production capacity refer to?

Accepted Answer

A) a situation where the demand for exceeds the availability of service providers and as a result, no services can be offered 
B) when the supply of service providers exceeds the primary demand for the service 
C) a situation where a service provider is available but there is no demand for the service 
D) integrating the service component of the marketing mix with efforts to influence consumer demand 
E) the potential profits of one service provider serving multiple clients at the same time 
A) a situation where the demand for exceeds the availability of service providers and as a result, no services can be offered 
B) when the supply of service providers exceeds the primary demand for the service 
C) a situation where a service provider is available but there is no demand for the service 
D) integrating the service component of the marketing mix with efforts to influence consumer demand 
E) the potential profits of one service provider serving multiple clients at the same time

Question 19

Characterize the difference between a product line and a product mix. Give an example of each.

Accepted Answer

A product line is a group of products th

Question 20

A full-scale operating model of the product under development is referred to as a

Accepted Answer

A) sample. 
B) framework. 
C) template. 
D) prototype. 
E) blueprint. 
A) sample. 
B) framework. 
C) template. 
D) prototype. 
E) blueprint.

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

The addition of Clorox II bleach to Tide laundry detergents is an example of a

What do a security guard, a plumber, and a management consultant have in common?

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

A product is a good, service, or idea consisting of a(n) __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Introducing new-products sequentially into geographic areas of the U.S. to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

As a marketing term, __________ generally includes not only physical goods, but also services and ideas as well.

A new product or service protocol refers to

Business products refer to

A __________ is defined as an item consumed in one or a few uses.

Specialty products refer to

-Consider Figure 9-3 above. Services can be classified by their method of delivery. Box B represents

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) __________.

A product can be classified as new if it __________ from existing products.

Services can be classified according to whether they are delivered by people or equipment, __________, or government agencies.

Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.

What does idle production capacity refer to?

Characterize the difference between a product line and a product mix. Give an example of each.

A full-scale operating model of the product under development is referred to as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

The addition of Clorox II bleach to Tide laundry detergents is an example of a

What do a security guard, a plumber, and a management consultant have in common?

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is one bear it designed for people to give to each other on Valentine's Day. The Love Bandit Bear is an example of a

A product is a good, service, or idea consisting of a(n) __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Introducing new-products sequentially into geographic areas of the U.S. to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

As a marketing term, __________ generally includes not only physical goods, but also services and ideas as well.

A new product or service protocol refers to

Business products refer to

A __________ is defined as an item consumed in one or a few uses.

Specialty products refer to

-Consider Figure 9-3 above. Services can be classified by their method of delivery. Box B represents

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) __________.

A product can be classified as new if it __________ from existing products.

Services can be classified according to whether they are delivered by people or equipment, __________, or government agencies.

Because of the time, cost, and confidentiality problems of test markets, consumer packaged goods firms often turn to __________, a technique that replicates a full-scale test market to a limited degree, often in a mall setting.

What does idle production capacity refer to?

Characterize the difference between a product line and a product mix. Give an example of each.

A full-scale operating model of the product under development is referred to as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters