Question 1

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers 
A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers

Question 2

There are four unique elements to services - intangibility, inconsistency, inseparability, and inventory - which are referred to as the __________.

Accepted Answer

A) service mix 
B) four I's of services 
C) service matrix 
D) 4Ps of services 
E) service continuum 
A) service mix 
B) four I's of services 
C) service matrix 
D) 4Ps of services 
E) service continuum

Question 3

A 3M researcher worked with university students to develop the Post-it→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) concept testing 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) concept testing

Question 4

Among business products, printer paper would be classified as which type of support product?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 5

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Accepted Answer

A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) disruptive innovation 
A) continuous innovation 
B) dynamically continuous innovation 
C) discontinuous innovation 
D) insignificant innovation 
E) disruptive innovation

Question 6

A nondurable good is defined as a(n)

Accepted Answer

A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased only for the use of ultimate consumers. 
E) product used in the production of other products. 
A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased only for the use of ultimate consumers. 
E) product used in the production of other products.

Question 7

Among business products, drafting tables would be best considered which type of support products?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) industrial services 
E) raw materials

Question 8

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A) obtaining narrow distribution. 
B) setting a low price. 
C) generating awareness. 
D) using reminder advertising to reeducate consumers. 
E) using personal selling. 
A) obtaining narrow distribution. 
B) setting a low price. 
C) generating awareness. 
D) using reminder advertising to reeducate consumers. 
E) using personal selling.

Question 9

Business products are also referred to as __________.

Accepted Answer

A) B2B products 
B) B2C products 
C) B4B products 
D) BOB products 
E) B4C products 
A) B2B products 
B) B2C products 
C) B4B products 
D) BOB products 
E) B4C products

Question 10

Shopping products refer to items that the consumer

Accepted Answer

A) purchases frequently, conveniently, and with a minimum of effort. 
B) compares several alternatives on criteria such as price, quality, or style. 
C) makes a special effort to search out and buy. 
D) does not know about or knows about but does not initially buy. 
E) buys as a result of buying others' consumer products, such as impulse purchases. 
A) purchases frequently, conveniently, and with a minimum of effort. 
B) compares several alternatives on criteria such as price, quality, or style. 
C) makes a special effort to search out and buy. 
D) does not know about or knows about but does not initially buy. 
E) buys as a result of buying others' consumer products, such as impulse purchases.

Question 11

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

Accepted Answer

A) business analysis 
B) screening and evaluation 
C) new-product strategy development 
D) development 
E) These activities are addressed at every stage except new-product strategy development. 
A) business analysis 
B) screening and evaluation 
C) new-product strategy development 
D) development 
E) These activities are addressed at every stage except new-product strategy development.

Question 12

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t

Question 13

With respect to price, which of the following type of consumer product would usually be very expensive?

Accepted Answer

A) convenience product 
B) shopping product 
C) discretionary product 
D) specialty product 
E) unsought product 
A) convenience product 
B) shopping product 
C) discretionary product 
D) specialty product 
E) unsought product

Question 14

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services.

Accepted Answer

A) variable hours of operation - opening or closing a store at different times 
B) sales promotion incentives such as coupons 
C) off-peak pricing 
D) build-to-order service delivery systems 
E) rationing 
A) variable hours of operation - opening or closing a store at different times 
B) sales promotion incentives such as coupons 
C) off-peak pricing 
D) build-to-order service delivery systems 
E) rationing

Question 15

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Question 16

The four I's of services consist of

Accepted Answer

A) intangibility, inconsistency, inseparability, and innovation. 
B) intangibility, inventory, inflexibility, and impression. 
C) intangibility, inconsistency, inseparability, and inventory. 
D) intangibility, inventory, innovation, and impression. 
E) intangibility, inconsistency, innovation, and impression. 
A) intangibility, inconsistency, inseparability, and innovation. 
B) intangibility, inventory, inflexibility, and impression. 
C) intangibility, inconsistency, inseparability, and inventory. 
D) intangibility, inventory, innovation, and impression. 
E) intangibility, inconsistency, innovation, and impression.

Question 17

-According to Figure 9-2 above, column B would represent which type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 18

What type of organization is the U.S. Forest Service, which manages our national park system?

Accepted Answer

A) It is a privately owned firm. 
B) It is a government agency service provider. 
C) It is a good-dominate organization on the service continuum. 
D) It is manufacturer's agency. 
E) It is a regional non-profit. 
A) It is a privately owned firm. 
B) It is a government agency service provider. 
C) It is a good-dominate organization on the service continuum. 
D) It is manufacturer's agency. 
E) It is a regional non-profit.

Question 19

Before moving out of their apartment, Kelly and Doug decided to have their carpets cleaned by Stanley Steemer, a company specializing in professional carpet cleaning. The carpet cleaners arrived on time, cleaned the carpets, and drove away in their bright yellow van; only then did the couple see that they did a good job. Kelly and Doug were unable to judge the service before they bought it, which illustrates the __________ of services.

Accepted Answer

A) inconsistency 
B) inseparability 
C) inventory costs 
D) intangibility 
E) interdependence 
A) inconsistency 
B) inseparability 
C) inventory costs 
D) intangibility 
E) interdependence

Question 20

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Accepted Answer

A) production goods. 
B) components. 
C) accessories. 
D) support products. 
E) raw assemblies. 
A) production goods. 
B) components. 
C) accessories. 
D) support products. 
E) raw assemblies.

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

There are four unique elements to services - intangibility, inconsistency, inseparability, and inventory - which are referred to as the __________.

A 3M researcher worked with university students to develop the Post-it^→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Among business products, printer paper would be classified as which type of support product?

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

A nondurable good is defined as a(n)

Among business products, drafting tables would be best considered which type of support products?

The emphasis of a marketing strategy for a continuous innovation concentrates on

Business products are also referred to as __________.

Shopping products refer to items that the consumer

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

With respect to price, which of the following type of consumer product would usually be very expensive?

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services.

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

The four I's of services consist of

-According to Figure 9-2 above, column B would represent which type of product?

What type of organization is the U.S. Forest Service, which manages our national park system?

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

There are four unique elements to services - intangibility, inconsistency, inseparability, and inventory - which are referred to as the __________.

A 3M researcher worked with university students to develop the Post-it→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?

Among business products, printer paper would be classified as which type of support product?

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

A nondurable good is defined as a(n)

Among business products, drafting tables would be best considered which type of support products?

The emphasis of a marketing strategy for a continuous innovation concentrates on

Business products are also referred to as __________.

Shopping products refer to items that the consumer

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product process?

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

With respect to price, which of the following type of consumer product would usually be very expensive?

One tool available for services when dealing with capacity management is to use __________ to charge different prices during different times of the day or the week to help match the supply and demand for their services.

In terms of promotion, which of the following type of consumer product stresses product differentiation from competitors?

The four I's of services consist of

-According to Figure 9-2 above, column B would represent which type of product?

What type of organization is the U.S. Forest Service, which manages our national park system?

Raw materials, such as grain or lumber as well as assemblies or parts, are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

A 3M researcher worked with university students to develop the Post-it^→ Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?