Exam 9: Developing New Products and Services

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Among business products, which of the following would most likely be considered an industrial service?

Screening and evaluation refers to the stage of the new-product process

The categories for people-based services include __________.

All of the different product lines offered by an organization are collectively referred to as a

Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?

In marketing, an idea is

One of the eight primary marketing-related reasons for new-product failure is __________.

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, and are distributed through the same type of outlets, or __________.

After the new owner purchased a fully equipped yogurt factory, it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt. The most likely stage of the new-product process during which this time was spent is __________.

Which of the following statements about services is most accurate?

-When Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above), the degree of newness for the consumer would make this a

Services depend on the people who provide them. As a result, their quality varies with each person's capabilities and day-to-day job performance. This element of services is referred to as __________.

Test marketing involves offering a product for sale

Services can be classified by

Commercialization is the stage in the new-product process

The division of products into durable and nondurable goods helps to __________.

-Figure 9-5 above represents the seven stages of the new-product development process. Stage 1 is the __________ stage.

All of the following are examples of test markets EXCEPT:

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, __________, past experiences, and promotional activities.