Question 1

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs on the next. This is an example of a service being

Accepted Answer

A) inseparable. 
B) inconsistent. 
C) inventoried. 
D) tied to a product. 
E) independent of the quality delivered. 
A) inseparable. 
B) inconsistent. 
C) inventoried. 
D) tied to a product. 
E) independent of the quality delivered.

Question 2

Jason graduated from law school and took his mom to dinner after the ceremony. At the restaurant, the server filled their water glasses, checked on their table, and took care of their requests. Jason noted that the last time he was at this same restaurant, the experience was much worse. This scenario illustrates the ___________ of services.

Accepted Answer

A) impressionability 
B) intangibility 
C) inseparability 
D) uniqueness of the service 
E) inconsistency 
A) impressionability 
B) intangibility 
C) inseparability 
D) uniqueness of the service 
E) inconsistency

Question 3

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

Accepted Answer

A) poor product quality. 
B) no economical access to buyers. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) poor execution of the marketing mix. 
A) poor product quality. 
B) no economical access to buyers. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) poor execution of the marketing mix.

Question 4

-As shown in Figure 9-1 above, which of the following statements is most accurate?

Accepted Answer

A) Services are a smaller part of the gross domestic product than are goods. 
B) In 2012, goods represent a larger part of the gross domestic product than services. 
C) In 1995, services were worth almost $1 billion. 
D) Until 1980, goods and services contributed almost equally to the gross domestic product (GDP). 
E) In 2012, goods were 50 percent of the GDP. 
A) Services are a smaller part of the gross domestic product than are goods. 
B) In 2012, goods represent a larger part of the gross domestic product than services. 
C) In 1995, services were worth almost $1 billion. 
D) Until 1980, goods and services contributed almost equally to the gross domestic product (GDP). 
E) In 2012, goods were 50 percent of the GDP.

Question 5

Which of the following statements regarding goods is most accurate?

Accepted Answer

A) Nondurable goods would rely more on advertising than durable goods. 
B) Durable goods would benefit more on advertising than nondurable goods. 
C) There is little if any difference between marketing actions between durable and nondurable goods. 
D) Nondurable goods would rely more on personal selling than durable goods. 
E) The durable and nondurable classification applies to services as well as to products. 
A) Nondurable goods would rely more on advertising than durable goods. 
B) Durable goods would benefit more on advertising than nondurable goods. 
C) There is little if any difference between marketing actions between durable and nondurable goods. 
D) Nondurable goods would rely more on personal selling than durable goods. 
E) The durable and nondurable classification applies to services as well as to products.

Question 6

The screening and evaluation stage of the new-product process involves

Accepted Answer

A) internal and external evaluations of new-product ideas. 
B) product selection and budgeting projections. 
C) business and cost analyses. 
D) patent searches and environmental scanning. 
E) idea selection and prototype development. 
A) internal and external evaluations of new-product ideas. 
B) product selection and budgeting projections. 
C) business and cost analyses. 
D) patent searches and environmental scanning. 
E) idea selection and prototype development.

Question 7

Distribution is very limited with which of the following type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) discretionary product 
D) prepurchase product 
E) specialty product 
A) shopping product 
B) convenience product 
C) discretionary product 
D) prepurchase product 
E) specialty product

Question 8

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players. Zune sales were very disappointing and Microsoft eventually killed the product. According to the textbook, the primary reason for the Zune's failure was due in large part to

Accepted Answer

A) bad timing. 
B) not satisfying customer needs on critical factors. 
C) poor product quality. 
D) an insignificant point of difference. 
E) incomplete market and product protocol. 
A) bad timing. 
B) not satisfying customer needs on critical factors. 
C) poor product quality. 
D) an insignificant point of difference. 
E) incomplete market and product protocol.

Question 9

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) __________; (2) specific customers' needs, wants, and preferences; and (3) what the product or service will be and do to satisfy consumers.

Accepted Answer

A) a clear plan for product distribution 
B) an analysis of potential competitors' products 
C) a precise budget of how much can be spent for the marketing program 
D) a well-defined target market 
E) clear financial goals and expectations 
A) a clear plan for product distribution 
B) an analysis of potential competitors' products 
C) a precise budget of how much can be spent for the marketing program 
D) a well-defined target market 
E) clear financial goals and expectations

Question 10

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Accepted Answer

A) development 
B) stage-gate 
C) idea generation 
D) business analysis 
E) screening and evaluation 
A) development 
B) stage-gate 
C) idea generation 
D) business analysis 
E) screening and evaluation

Question 11

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to

Accepted Answer

A) improve the gripping power of batting or work gloves. 
B) keep baseball caps from sliding off the heads of bald men. 
C) make Formula One race cars more aerodynamic. 
D) as a replacement for Velcro's hook-and-loop fasteners. 
E) hold pictures in a photo album without damaging them. 
A) improve the gripping power of batting or work gloves. 
B) keep baseball caps from sliding off the heads of bald men. 
C) make Formula One race cars more aerodynamic. 
D) as a replacement for Velcro's hook-and-loop fasteners. 
E) hold pictures in a photo album without damaging them.

Question 12

A product that is new in some way but requires no new behaviors to be learned by consumers is a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) product transformation. 
E) concurrent innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) product transformation. 
E) concurrent innovation.

Question 13

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Question 14

To help consumers assess and compare services, marketers try to make them tangible or __________.

Accepted Answer

A) temporal 
B) consistent 
C) adaptable 
D) measurable 
E) show the benefits of using the service 
A) temporal 
B) consistent 
C) adaptable 
D) measurable 
E) show the benefits of using the service

Question 15

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A) unique stock mark 
B) QR code 
C) stock keeping unit 
D) order quantity code 
E) NAICS stock code 
A) unique stock mark 
B) QR code 
C) stock keeping unit 
D) order quantity code 
E) NAICS stock code

Question 16

Among business products, supplies usually consist of

Accepted Answer

A) buildings and fixed equipment. 
B) items used in the manufacturing process and become part of the final product. 
C) tools and office equipment. 
D) items such as pens, batteries, and light bulbs. 
E) raw materials and component parts. 
A) buildings and fixed equipment. 
B) items used in the manufacturing process and become part of the final product. 
C) tools and office equipment. 
D) items such as pens, batteries, and light bulbs. 
E) raw materials and component parts.

Question 17

A prototype is a

Accepted Answer

A) miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. 
B) full-scale operating model of the product under development. 
C) sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D) simulated operating model of the product given to consumers to use in full-scale field testing. 
E) digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best. 
A) miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization. 
B) full-scale operating model of the product under development. 
C) sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D) simulated operating model of the product given to consumers to use in full-scale field testing. 
E) digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

Question 18

According to the textbook, which of the following firms is in the development stage of the new-product process for a driverless car?

Accepted Answer

A) Honda 
B) Apple 
C) Google 
D) Ford 
E) General Motors 
A) Honda 
B) Apple 
C) Google 
D) Ford 
E) General Motors

Question 19

After Microsoft launched its Xbox 360 video-game console, millions began to experience the "red ring of death." The problem: The consoles' microprocessors ran too hot, causing them to pop off their motherboards. This cost the company not only money to extend its product warranty, but a huge portion of future sales and market share to competitors Sony and Nintendo. This failure was due to

Accepted Answer

A) not satisfying customer needs on critical factors. 
B) poor product quality. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) too little market attractiveness. 
A) not satisfying customer needs on critical factors. 
B) poor product quality. 
C) an insignificant point of difference. 
D) incomplete market and product protocol. 
E) too little market attractiveness.

Question 20

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

Accepted Answer

A) are made of similar components 
B) are used together 
C) have one SKU number 
D) require high levels of R&D 
E) made from the same formulations 
A) are made of similar components 
B) are used together 
C) have one SKU number 
D) require high levels of R&D 
E) made from the same formulations

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs on the next. This is an example of a service being

-As shown in Figure 9-1 above, which of the following statements is most accurate?

Which of the following statements regarding goods is most accurate?

The screening and evaluation stage of the new-product process involves

Distribution is very limited with which of the following type of consumer product?

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) __________; (2) specific customers' needs, wants, and preferences; and (3) what the product or service will be and do to satisfy consumers.

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to

A product that is new in some way but requires no new behaviors to be learned by consumers is a

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

To help consumers assess and compare services, marketers try to make them tangible or __________.

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Among business products, supplies usually consist of

A prototype is a

According to the textbook, which of the following firms is in the development stage of the new-product process for a driverless car?

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs on the next. This is an example of a service being

-As shown in Figure 9-1 above, which of the following statements is most accurate?

Which of the following statements regarding goods is most accurate?

The screening and evaluation stage of the new-product process involves

Distribution is very limited with which of the following type of consumer product?

Ideally, before a new product or service is developed, a firm should have a precise protocol, which is a statement that identifies: (1) __________; (2) specific customers' needs, wants, and preferences; and (3) what the product or service will be and do to satisfy consumers.

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

An important aspect of the screening and evaluation stage of the new-product process is an examination of the technical feasibility for the product. For example, 3M was able to use the firm's micro-replication technology (the 3,000 tiny fingers) to

A product that is new in some way but requires no new behaviors to be learned by consumers is a

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of consumer product?

To help consumers assess and compare services, marketers try to make them tangible or __________.

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Among business products, supplies usually consist of

A prototype is a

According to the textbook, which of the following firms is in the development stage of the new-product process for a driverless car?

A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters