Question 1

Cars and appliances are classified as

Accepted Answer

A) reusable goods. 
B) nondisposable goods. 
C) imperishable goods. 
D) reliable products. 
E) durable goods. 
A) reusable goods. 
B) nondisposable goods. 
C) imperishable goods. 
D) reliable products. 
E) durable goods.

Question 2

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Accepted Answer

A) convenience product 
B) shopping product 
C) discretionary product 
D) unsought product 
E) specialty product 
A) convenience product 
B) shopping product 
C) discretionary product 
D) unsought product 
E) specialty product

Question 3

Services can be classified according to whether they are delivered by people or equipment, whether they are for profit or nonprofit organizations, and whether they are __________.

Accepted Answer

A) government agencies 
B) a national organization or a global organization 
C) privately owned or publicly owned 
D) performed by independent contractors 
E) owned by individuals or corporations 
A) government agencies 
B) a national organization or a global organization 
C) privately owned or publicly owned 
D) performed by independent contractors 
E) owned by individuals or corporations

Question 4

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

Accepted Answer

A) are made of similar components 
B) require high levels of R&D 
C) are sold to the same customer group 
D) made from the same formulations 
E) have one SKU number 
A) are made of similar components 
B) require high levels of R&D 
C) are sold to the same customer group 
D) made from the same formulations 
E) have one SKU number

Question 5

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.

Accepted Answer

A) intangible 
B) consistent 
C) tangible 
D) timely 
E) measurable 
A) intangible 
B) consistent 
C) tangible 
D) timely 
E) measurable

Question 6

Briefly define what is meant by a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Accepted Answer

A product is a good, service, or idea co

Question 7

Recently, many nonprofit organizations such as The American Red Cross

Accepted Answer

A) were eager to use marketing practices but were not permitted to do so since they were 501C3 organizations as classified by the IRS. 
B) worried that marketing would limit their profitability as nonprofit organizations. 
C) could not afford marketing activities. 
D) have increased their use of marketing practices to improve communication with constituents. 
E) thought that marketing activities would harm demand. 
A) were eager to use marketing practices but were not permitted to do so since they were 501C3 organizations as classified by the IRS. 
B) worried that marketing would limit their profitability as nonprofit organizations. 
C) could not afford marketing activities. 
D) have increased their use of marketing practices to improve communication with constituents. 
E) thought that marketing activities would harm demand.

Question 8

Sterile Feral, Inc. is a nonprofit organization that catches wild or stray cats. It then neuters, vaccinates, and releases them back into the wild. In recent years, nonprofit organizations such as Sterile Feral have turned to marketing to help it

Accepted Answer

A) receive additional government funding. 
B) expand its business to stray dogs. 
C) maintain its nonprofit status. 
D) to achieve its goals of better serving the communities in which it operates. 
E) compete with other similar organizations. 
A) receive additional government funding. 
B) expand its business to stray dogs. 
C) maintain its nonprofit status. 
D) to achieve its goals of better serving the communities in which it operates. 
E) compete with other similar organizations.

Question 9

A local band performed on campus during a pre-graduation party. The students enjoyed the performance, and some of them were interested enough to buy tickets to see another show at a club downtown. But when they went to that concert, the quality of the performance was much poorer than they had heard and seen on campus. The students' disappointment was the direct result of which characteristic of services?

Accepted Answer

A) inconsistency 
B) impressionability 
C) intangibility 
D) invisibility 
E) uniqueness of the service 
A) inconsistency 
B) impressionability 
C) intangibility 
D) invisibility 
E) uniqueness of the service

Question 10

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a __________.

Accepted Answer

A) marketing opportunity 
B) disruptive innovation 
C) business threat 
D) crowdsourcing 
E) concept test 
A) marketing opportunity 
B) disruptive innovation 
C) business threat 
D) crowdsourcing 
E) concept test

Question 11

Among business products, which of the following would most likely be considered an installation?

Accepted Answer

A) a factory 
B) roof tiles 
C) a cleaning service 
D) a photocopier 
E) a drill press 
A) a factory 
B) roof tiles 
C) a cleaning service 
D) a photocopier 
E) a drill press

Question 12

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain points of difference and benefits. 
D) setting a low price. 
E) using personal selling. 
A) advertising to generate awareness. 
B) obtaining widespread distribution. 
C) advertising to explain points of difference and benefits. 
D) setting a low price. 
E) using personal selling.

Question 13

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Accepted Answer

A) offering consumer and trade sales promotions 
B) establishing the uniqueness and status of the brand 
C) generating awareness 
D) differentiating the brand from competitive brands 
E) stressing price and availability in advertising 
A) offering consumer and trade sales promotions 
B) establishing the uniqueness and status of the brand 
C) generating awareness 
D) differentiating the brand from competitive brands 
E) stressing price and availability in advertising

Question 14

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Accepted Answer

A) distinctive competency determination 
B) new-product strategy development 
C) strategic marketing process 
D) strategic invention process 
E) product protocol definition 
A) distinctive competency determination 
B) new-product strategy development 
C) strategic marketing process 
D) strategic invention process 
E) product protocol definition

Question 15

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. For the Vermont Teddy Bear Company, Teddy bears are an example of a

Accepted Answer

A) product class. 
B) product mix. 
C) SKU. 
D) marketing category. 
E) product line 
A) product class. 
B) product mix. 
C) SKU. 
D) marketing category. 
E) product line

Question 16

Which of the products listed below would be the best candidate for full-scale market testing?

Accepted Answer

A) totally free checking account from Bank One 
B) household frequent flyer program from Delta Airlines 
C) mid-priced luxury sedan made in America by Mazda 
D) new iced coffee beverage from Starbucks 
E) slimmer iMac computer 
A) totally free checking account from Bank One 
B) household frequent flyer program from Delta Airlines 
C) mid-priced luxury sedan made in America by Mazda 
D) new iced coffee beverage from Starbucks 
E) slimmer iMac computer

Question 17

What is the difference between intangibility and inseparability of services?

Accepted Answer

Intangibility refers to the fact that se

Question 18

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

Accepted Answer

A) laboratory test market 
B) concept test market 
C) simulated test market 
D) controlled test market 
E) standard test market 
A) laboratory test market 
B) concept test market 
C) simulated test market 
D) controlled test market 
E) standard test market

Question 19

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Accepted Answer

A) good. 
B) service. 
C) product concept. 
D) new idea. 
E) artifact. 
A) good. 
B) service. 
C) product concept. 
D) new idea. 
E) artifact.

Question 20

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Accepted Answer

A) new-product strategy development. 
B) idea generation. 
C) crowdsourcing. 
D) market testing. 
E) a concept test. 
A) new-product strategy development. 
B) idea generation. 
C) crowdsourcing. 
D) market testing. 
E) a concept test.

Cars and appliances are classified as

Services can be classified according to whether they are delivered by people or equipment, whether they are for profit or nonprofit organizations, and whether they are __________.

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.

Briefly define what is meant by a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Recently, many nonprofit organizations such as The American Red Cross

Sterile Feral, Inc. is a nonprofit organization that catches wild or stray cats. It then neuters, vaccinates, and releases them back into the wild. In recent years, nonprofit organizations such as Sterile Feral have turned to marketing to help it

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a __________.

Among business products, which of the following would most likely be considered an installation?

The emphasis of a marketing strategy for a dynamically continuous innovation would include

With respect to promotion, which of the following strategies would most likely be used for unsought products?

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. For the Vermont Teddy Bear Company, Teddy bears are an example of a

Which of the products listed below would be the best candidate for full-scale market testing?

What is the difference between intangibility and inseparability of services?

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Cars and appliances are classified as

Services can be classified according to whether they are delivered by people or equipment, whether they are for profit or nonprofit organizations, and whether they are __________.

A product line is a group of product or service items that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

To help consumers assess and compare services, marketers try to make them __________ or show the benefits of using the service.

Briefly define what is meant by a product. Explain the characteristics that would define a product, good, service, and an idea. Give an example of each.

Recently, many nonprofit organizations such as The American Red Cross

Sterile Feral, Inc. is a nonprofit organization that catches wild or stray cats. It then neuters, vaccinates, and releases them back into the wild. In recent years, nonprofit organizations such as Sterile Feral have turned to marketing to help it

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a __________.

Among business products, which of the following would most likely be considered an installation?

The emphasis of a marketing strategy for a dynamically continuous innovation would include

With respect to promotion, which of the following strategies would most likely be used for unsought products?

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

The Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable. For the Vermont Teddy Bear Company, Teddy bears are an example of a

Which of the products listed below would be the best candidate for full-scale market testing?

What is the difference between intangibility and inseparability of services?

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics, what type of test market is this?

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters