Question 1

Inconsistency of services refers to the fact that

Accepted Answer

A) there is no regulation of service industries in terms of basic standards of quality. 
B) the quality of service provided by a firm is often inconsistent with its image. 
C) the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D) training and standardization of service delivery procedures cannot be accomplished. 
E) services have a varying degree of durability. 
A) there is no regulation of service industries in terms of basic standards of quality. 
B) the quality of service provided by a firm is often inconsistent with its image. 
C) the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D) training and standardization of service delivery procedures cannot be accomplished. 
E) services have a varying degree of durability.

Question 2

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a

Accepted Answer

A) radical invention. 
B) product line extension. 
C) disruptive innovation. 
D) product deletion. 
E) brand extension. 
A) radical invention. 
B) product line extension. 
C) disruptive innovation. 
D) product deletion. 
E) brand extension.

Question 3

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.

Accepted Answer

A) Capacity management 
B) Customer experience management 
C) Derived demand 
D) Internal marketing 
E) The key service factor 
A) Capacity management 
B) Customer experience management 
C) Derived demand 
D) Internal marketing 
E) The key service factor

Question 4

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization 
A) market testing 
B) screening and evaluation 
C) business analysis 
D) development 
E) commercialization

Question 5

What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that

Question 6

Which of the following would most likely be considered a consumer product?

Accepted Answer

A) bricks 
B) cotton fiber 
C) printing press 
D) suitcases 
E) mainframe computer 
A) bricks 
B) cotton fiber 
C) printing press 
D) suitcases 
E) mainframe computer

Question 7

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Accepted Answer

With a continuous innovation, no new lea

Question 8

A good has tangible attributes that a consumer's __________ can perceive.

Accepted Answer

A) cognitive intelligence 
B) vision 
C) knowledge of past experiences 
D) five senses 
E) emotional intelligence 
A) cognitive intelligence 
B) vision 
C) knowledge of past experiences 
D) five senses 
E) emotional intelligence

Question 9

New product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A) support from marketer-dominated sources of information. 
B) a clear patent approved by the governments within the countries it wants to market. 
C) a statement of competitive intent. 
D) stakeholder approval in the development process. 
E) a precise protocol. 
A) support from marketer-dominated sources of information. 
B) a clear patent approved by the governments within the countries it wants to market. 
C) a statement of competitive intent. 
D) stakeholder approval in the development process. 
E) a precise protocol.

Question 10

-In the UMD9: Marketing Dashboard Map above, the annual growth rate in each state is shown, with green (which looks gray on printed paper) meaning good and red (which looks black on printed paper) meaning very poor. If you were a marketing manager faced with this dashboard, which of the following would be the best action?

Accepted Answer

A) Focus on the shortfalls in Idaho (I
D)  and Utah (UT). 
B) Revise the relevant goals for both east and west coast. 
C) Conduct additional market research in the southern United States. 
D) Examine your distribution system in the northeastern United States. 
E) Change the marketing metric being used to evaluate the states individually. 
A) Focus on the shortfalls in Idaho (I
D)  and Utah (UT). 
B) Revise the relevant goals for both east and west coast. 
C) Conduct additional market research in the southern United States. 
D) Examine your distribution system in the northeastern United States. 
E) Change the marketing metric being used to evaluate the states individually.

Question 11

Unsought products are

Accepted Answer

A) any products associated with impulse buys at the supermarket checkout counter. 
B) products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle. 
C) items within a company's product line that do not perform as well as others in the line. 
D) products that the consumer does not know about or knows about but does not initially want. 
E) products that people choose to ignore because they find them offensive from a moral or ethical perspective 
A) any products associated with impulse buys at the supermarket checkout counter. 
B) products that were once very popular but that have become obsolete because they are in the decline stage of their product life cycle. 
C) items within a company's product line that do not perform as well as others in the line. 
D) products that the consumer does not know about or knows about but does not initially want. 
E) products that people choose to ignore because they find them offensive from a moral or ethical perspective

Question 12

Consumer products refer to

Accepted Answer

A) products used in the production of other items. 
B) products purchased by the ultimate consumer. 
C) products an industrial buyer will make an effort to seek out and buy. 
D) items purchased frequently and with a minimum of shopping effort. 
E) products that assist directly or indirectly in providing products for resale 
A) products used in the production of other items. 
B) products purchased by the ultimate consumer. 
C) products an industrial buyer will make an effort to seek out and buy. 
D) items purchased frequently and with a minimum of shopping effort. 
E) products that assist directly or indirectly in providing products for resale

Question 13

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the

Accepted Answer

A) amount of money the customer is willing and able to spend. 
B) number of competing or substitute products. 
C) demographics of the consumer. 
D) attributes used in making the purchase decision. 
E) consumer segmentation characteristics. 
A) amount of money the customer is willing and able to spend. 
B) number of competing or substitute products. 
C) demographics of the consumer. 
D) attributes used in making the purchase decision. 
E) consumer segmentation characteristics.

Question 14

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Accepted Answer

A) for the first six months that it was regularly available at a variety of grocery stores. 
B) until a competitor like Ragu had issued a similar product targeted to the same market. 
C) as long it retained these exact product characteristics. 
D) if it was functionally the same as its salsa sauce. 
E) until its advertising had been seen by every member of its target audience 
A) for the first six months that it was regularly available at a variety of grocery stores. 
B) until a competitor like Ragu had issued a similar product targeted to the same market. 
C) as long it retained these exact product characteristics. 
D) if it was functionally the same as its salsa sauce. 
E) until its advertising had been seen by every member of its target audience

Question 15

Which of the following is the best example of a nondurable good?

Accepted Answer

A) laundry detergent 
B) shoes 
C) insurance 
D) iPod 
E) laser surgery 
A) laundry detergent 
B) shoes 
C) insurance 
D) iPod 
E) laser surgery

Question 16

A failure fee is a penalty payment

Accepted Answer

A) a retailer assesses a manufacturer to handle defective new products that customers returned. 
B) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
C) a retailer makes to a manufacturer for stockouts - not keeping point-of-purchase displays continuously stocked with the new product. 
D) a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers. 
E) a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell. 
A) a retailer assesses a manufacturer to handle defective new products that customers returned. 
B) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
C) a retailer makes to a manufacturer for stockouts - not keeping point-of-purchase displays continuously stocked with the new product. 
D) a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers. 
E) a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.

Question 17

A newly-invented apple peeling and coring machine for the consumer market would be considered a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) discretionary product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) discretionary product.

Question 18

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.

Accepted Answer

A) poor product quality 
B) encountering groupthink in task force and committee meetings 
C) poor execution of the marketing mix 
D) bad timing 
E) incomplete market and product protocol 
A) poor product quality 
B) encountering groupthink in task force and committee meetings 
C) poor execution of the marketing mix 
D) bad timing 
E) incomplete market and product protocol

Question 19

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the

Question 20

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n) __________.

Accepted Answer

A) ancillary service 
B) industrial service 
C) specialty service 
D) accessory service 
E) contractual service 
A) ancillary service 
B) industrial service 
C) specialty service 
D) accessory service 
E) contractual service

Inconsistency of services refers to the fact that

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?

Which of the following would most likely be considered a consumer product?

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

A good has tangible attributes that a consumer's __________ can perceive.

New product or service failures may be reduced or avoided if the company developing them has

Unsought products are

Consumer products refer to

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Which of the following is the best example of a nondurable good?

A failure fee is a penalty payment

A newly-invented apple peeling and coring machine for the consumer market would be considered a(n)

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.

Explain what an unsought product is and give some examples.

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n) __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Inconsistency of services refers to the fact that

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Harley-Davidson introduced perfume under the Harley-Davidson brand name - and it failed quickly. This innovation strategy is known as a

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced, clearly differentiated from other offerings, and relevant and valuable to the target market.

In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.

What does it mean when we say services are intangible. How do marketers of services overcome the problems associated with intangibility?

Which of the following would most likely be considered a consumer product?

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

A good has tangible attributes that a consumer's __________ can perceive.

New product or service failures may be reduced or avoided if the company developing them has

Unsought products are

Consumer products refer to

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3) the

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to precook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new

Which of the following is the best example of a nondurable good?

A failure fee is a penalty payment

A newly-invented apple peeling and coring machine for the consumer market would be considered a(n)

One of the two ORGANIZATION-related problems of inertia that can cause new-product failures is __________.

Explain what an unsought product is and give some examples.

When a small retail chain hires an accountant to do its income taxes, the retail chain would have purchased a(n) __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters