Question 1

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A) convenience product 
B) shopping product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) convenience product 
B) shopping product 
C) specialty product 
D) unsought product 
E) discretionary product

Question 2

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

Accepted Answer

A) installations 
B) finished goods 
C) supplies 
D) industrial services 
E) raw materials 
A) installations 
B) finished goods 
C) supplies 
D) industrial services 
E) raw materials

Question 3

The new-product process refers to

Accepted Answer

A) the informal process of brain storming to generate new-product concepts at a marketing staff meeting. 
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D) the two stages an organization goes through from idea generation to commercialization. 
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level. 
A) the informal process of brain storming to generate new-product concepts at a marketing staff meeting. 
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. 
D) the two stages an organization goes through from idea generation to commercialization. 
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

Question 4

A durable good is defined as a(n)

Accepted Answer

A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased only for the use of ultimate consumers. 
E) product used in the production of other products. 
A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased only for the use of ultimate consumers. 
E) product used in the production of other products.

Question 5

Define derived demand and provide an example NOT included in the text.

Accepted Answer

A major characteristic of business produ

Question 6

Commercialization refers to

Accepted Answer

A) the point at which a new product has diffused throughout the marketplace. 
B) the introduction of an offering to sequential geographic areas of the U.S. 
C) exposing actual products to prospective consumers under realistic purchase conditions. 
D) the stage of the new-product process that positions and launches a new product in full-scale production and sales. 
E) the point where new-product concepts are transformed into prototypes. 
A) the point at which a new product has diffused throughout the marketplace. 
B) the introduction of an offering to sequential geographic areas of the U.S. 
C) exposing actual products to prospective consumers under realistic purchase conditions. 
D) the stage of the new-product process that positions and launches a new product in full-scale production and sales. 
E) the point where new-product concepts are transformed into prototypes.

Question 7

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) disruptive improvement. 
E) evolutionary innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) disruptive improvement. 
E) evolutionary innovation.

Question 8

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A) ancillary services 
B) contractual services 
C) specialty services 
D) accessory services 
E) industrial services 
A) ancillary services 
B) contractual services 
C) specialty services 
D) accessory services 
E) industrial services

Question 9

One of the eight primary marketing-related reasons for new-product failure is __________.

Accepted Answer

A) not listening to the voice of the engineer 
B) incomplete market and product protocol 
C) too much advertising or too aggressive a tone for it 
D) failure to anticipate competitors actions 
E) insufficient funding for roll-out 
A) not listening to the voice of the engineer 
B) incomplete market and product protocol 
C) too much advertising or too aggressive a tone for it 
D) failure to anticipate competitors actions 
E) insufficient funding for roll-out

Question 10

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

Accepted Answer

A) Time to market 
B) Parallel development 
C) Test marketing 
D) Groupthink 
E) Fast prototyping 
A) Time to market 
B) Parallel development 
C) Test marketing 
D) Groupthink 
E) Fast prototyping

Question 11

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) market testing 
E) commercialization 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) market testing 
E) commercialization

Question 12

Which of the following activities are accomplished during the development stage for services?

Accepted Answer

A) developing off-peak pricing strategies 
B) using fast prototyping to improve the initial service design 
C) ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty 
D) using capacity management models to match service availability with consumers' needs 
E) analyzing the sequence of service encounters 
A) developing off-peak pricing strategies 
B) using fast prototyping to improve the initial service design 
C) ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty 
D) using capacity management models to match service availability with consumers' needs 
E) analyzing the sequence of service encounters

Question 13

The type of business products known as support products includes installations, supplies, accessory equipment, and __________.

Accepted Answer

A) complementary products 
B) materials 
C) industrial services 
D) derived products 
E) components 
A) complementary products 
B) materials 
C) industrial services 
D) derived products 
E) components

Question 14

Thirsty Dog! Thirsty Cat! Ad

-The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! & Thirsty Cat! failed becau

Question 15

__________ are items that become part of the final business product.

Accepted Answer

A) Components 
B) Accessories 
C) Support products 
D) Production goods 
E) Raw assemblies 
A) Components 
B) Accessories 
C) Support products 
D) Production goods 
E) Raw assemblies

Question 16

The type of business products known as support products includes installations, accessory equipment, supplies, and __________.

Accepted Answer

A) industrial services 
B) components 
C) materials 
D) derived products 
E) complementary products 
A) industrial services 
B) components 
C) materials 
D) derived products 
E) complementary products

Question 17

The type of business products known as support products includes installations, industrial services, supplies, and __________.

Accepted Answer

A) accessory equipment 
B) components 
C) derived products 
D) complementary products 
E) materials 
A) accessory equipment 
B) components 
C) derived products 
D) complementary products 
E) materials

Question 18

-According to Figure 9-4 above, column A represents a(n)

Accepted Answer

A) spontaneous innovation. 
B) continuous innovation. 
C) discontinuous innovation. 
D) dynamically continuous innovation. 
E) evolutionary innovation. 
A) spontaneous innovation. 
B) continuous innovation. 
C) discontinuous innovation. 
D) dynamically continuous innovation. 
E) evolutionary innovation.

Question 19

How could a firm use a test market in its new-product process?

Accepted Answer

Test marketing involves offering actual

Question 20

With respect to distribution, convenience products are available

Accepted Answer

A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) only at convenience stores. 
E) on a widespread basis at many outlets. 
A) at relatively few outlets. 
B) at a large number of specialty outlets. 
C) only online from the manufacturer. 
D) only at convenience stores. 
E) on a widespread basis at many outlets.

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

The new-product process refers to

A durable good is defined as a(n)

Define derived demand and provide an example NOT included in the text.

Commercialization refers to

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

One of the eight primary marketing-related reasons for new-product failure is __________.

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

Which of the following activities are accomplished during the development stage for services?

The type of business products known as support products includes installations, supplies, accessory equipment, and __________.

Thirsty Dog! Thirsty Cat! Ad -The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

__________ are items that become part of the final business product.

The type of business products known as support products includes installations, accessory equipment, supplies, and __________.

The type of business products known as support products includes installations, industrial services, supplies, and __________.

-According to Figure 9-4 above, column A represents a(n)

How could a firm use a test market in its new-product process?

With respect to distribution, convenience products are available

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

The new-product process refers to

A durable good is defined as a(n)

Define derived demand and provide an example NOT included in the text.

Commercialization refers to

Dragon Naturally Speaking, a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program, is an example of a(n)

Among business products, legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

One of the eight primary marketing-related reasons for new-product failure is __________.

__________ often speeds up software development by using a "do it, try it, fix it" approach that encourages continuous improvement even after the initial design.

Which of the following activities are accomplished during the development stage for services?

The type of business products known as support products includes installations, supplies, accessory equipment, and __________.

Thirsty Dog! Thirsty Cat! Ad -The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

__________ are items that become part of the final business product.

The type of business products known as support products includes installations, accessory equipment, supplies, and __________.

The type of business products known as support products includes installations, industrial services, supplies, and __________.

-According to Figure 9-4 above, column A represents a(n)

How could a firm use a test market in its new-product process?

With respect to distribution, convenience products are available

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters