Question 1

Among consumer products, advertising and wide distribution are especially important for

Accepted Answer

A) durable goods. 
B) specialty products. 
C) nondurable goods. 
D) production goods. 
E) semidurable goods. 
A) durable goods. 
B) specialty products. 
C) nondurable goods. 
D) production goods. 
E) semidurable goods.

Question 2

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba

Question 3

Which of the following is the best example of a convenience product?

Accepted Answer

A) Kindle Fire 
B) Lexus LS 460 luxury automobile 
C) flight on United Airlines 
D) Roget's Thesaurus 
E) Hidden Valley Ranch salad dressing 
A) Kindle Fire 
B) Lexus LS 460 luxury automobile 
C) flight on United Airlines 
D) Roget's Thesaurus 
E) Hidden Valley Ranch salad dressing

Question 4

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Accepted Answer

A) brainstorming 
B) groupthink 
C) outsourcing 
D) crowdsourcing 
E) NIH method 
A) brainstorming 
B) groupthink 
C) outsourcing 
D) crowdsourcing 
E) NIH method

Question 5

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as __________.

Accepted Answer

A) components 
B) parts 
C) production goods 
D) raw materials 
E) support products 
A) components 
B) parts 
C) production goods 
D) raw materials 
E) support products

Question 6

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the

Accepted Answer

A) incongruity of the service. 
B) inseparability of the service. 
C) intangibility of the service. 
D) inflexibility of the service. 
E) interdependence of the service 
A) incongruity of the service. 
B) inseparability of the service. 
C) intangibility of the service. 
D) inflexibility of the service. 
E) interdependence of the service

Question 7

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A) development 
B) Stage-Gate 
C) idea generation 
D) business analysis 
E) screening and evaluation 
A) development 
B) Stage-Gate 
C) idea generation 
D) business analysis 
E) screening and evaluation

Question 8

Which of the following statements about test marketing is most accurate?

Accepted Answer

A) Test marketing is especially important for new services. 
B) Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results. 
C) Test marketing is better suited to relatively inexpensive new consumer goods than for new services. 
D) Test marketing is especially important for new, expensive industrial products. 
E) Standard test markets are the least expensive and fastest type 
A) Test marketing is especially important for new services. 
B) Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results. 
C) Test marketing is better suited to relatively inexpensive new consumer goods than for new services. 
D) Test marketing is especially important for new, expensive industrial products. 
E) Standard test markets are the least expensive and fastest type

Question 9

Customer experience management (CEM) is

Accepted Answer

A) the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C) the process of managing the entire customer experience within the company. 
D) a cluster of benefits that an organization promises customers to satisfy their needs. 
E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience 
A) the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B) the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C) the process of managing the entire customer experience within the company. 
D) a cluster of benefits that an organization promises customers to satisfy their needs. 
E) the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience

Question 10

Among business products, support products that include tools and office equipment are referred to as

Accepted Answer

A) installations. 
B) supplies. 
C) raw materials. 
D) accessory equipment. 
E) components. 
A) installations. 
B) supplies. 
C) raw materials. 
D) accessory equipment. 
E) components.

Question 11

Vivienne, a college student with limited financial resources, was considering the purchase of a new automobile. She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. For Vivienne, an automobile was a(n) __________.

Accepted Answer

A) specialty product 
B) unsought product 
C) discretionary product 
D) shopping product 
E) convenience product 
A) specialty product 
B) unsought product 
C) discretionary product 
D) shopping product 
E) convenience product

Question 12

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Accepted Answer

A) risk and product liability 
B) people 
C) learning requirements 
D) automations 
E) accessories 
A) risk and product liability 
B) people 
C) learning requirements 
D) automations 
E) accessories

Question 13

Open innovation helps organization overcome __________, one of the organizational inertias common in new-product failures.

Accepted Answer

A) groupthink 
B) intelligent failures 
C) incomplete protocols 
D) NIH barriers 
E) bad timing 
A) groupthink 
B) intelligent failures 
C) incomplete protocols 
D) NIH barriers 
E) bad timing

Question 14

Which of the following is the best example of an equipment-based service?

Accepted Answer

A) lawn care 
B) doctors 
C) taxis 
D) lawyers 
E) janitorial services 
A) lawn care 
B) doctors 
C) taxis 
D) lawyers 
E) janitorial services

Question 15

-The Crapola Granola products photo shown above best describes which of the following?

Accepted Answer

A) a product item 
B) a product line 
C) a product mix 
D) a product category 
E) a brand line 
A) a product item 
B) a product line 
C) a product mix 
D) a product category 
E) a brand line

Question 16

Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Accepted Answer

A) incongruity 
B) inconsistency 
C) inventory costs 
D) inseparability 
E) intangibility 
A) incongruity 
B) inconsistency 
C) inventory costs 
D) inseparability 
E) intangibility

Question 17

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Accepted Answer

A) components 
B) complementary products 
C) support products 
D) derived products 
E) materials 
A) components 
B) complementary products 
C) support products 
D) derived products 
E) materials

Question 18

Business analysis refers to the stage of the new product process

Accepted Answer

A) where the target markets are selected and resources are allocated to reach them. 
B) where the target market segments that show potential are selected and those that do not are eliminated. 
C) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
D) where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm. 
E) that internally and externally evaluates new-product ideas to eliminate those warranting no further effort. 
A) where the target markets are selected and resources are allocated to reach them. 
B) where the target market segments that show potential are selected and those that do not are eliminated. 
C) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
D) where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm. 
E) that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.

Question 19

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A) iPod MP3 player 
B) Lexus LS 460 luxury automobile 
C) flight on American Airlines to Phoenix 
D) Roget's Thesaurus 
E) Ivory soap 
A) iPod MP3 player 
B) Lexus LS 460 luxury automobile 
C) flight on American Airlines to Phoenix 
D) Roget's Thesaurus 
E) Ivory soap

Question 20

The term product class refers to

Accepted Answer

A) the NAICS designation of an individual product or brand. 
B) the designation of an individual product based upon its form. 
C) a variation of a product within a product mix. 
D) the designation of a product based on whether it is a consumer product or business product. 
E) the entire product category or industry a set of offerings belong to. 
A) the NAICS designation of an individual product or brand. 
B) the designation of an individual product based upon its form. 
C) a variation of a product within a product mix. 
D) the designation of a product based on whether it is a consumer product or business product. 
E) the entire product category or industry a set of offerings belong to.

Among consumer products, advertising and wide distribution are especially important for

Describe the three ways services can be classified.

Which of the following is the best example of a convenience product?

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as __________.

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Which of the following statements about test marketing is most accurate?

Customer experience management (CEM) is

Among business products, support products that include tools and office equipment are referred to as

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Open innovation helps organization overcome __________, one of the organizational inertias common in new-product failures.

Which of the following is the best example of an equipment-based service?

-The Crapola Granola products photo shown above best describes which of the following?

Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Business analysis refers to the stage of the new product process

Which of the following is most likely to be an example of an unsought product?

The term product class refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters

Exam 9: Developing New Products and Services

Among consumer products, advertising and wide distribution are especially important for

Describe the three ways services can be classified.

Which of the following is the best example of a convenience product?

Generating insights leading to marketing actions based on massive numbers of peoples' ideas is called __________.

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are referred to as __________.

To help consumers assess and compare its airline service, Frontier Airlines uses personable animal characters in its advertising to announce and describe benefits, such as leather seats and stretch seating, to help deal with the

The __________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers) could be used to improve the gripping power of batting or work gloves.

Which of the following statements about test marketing is most accurate?

Customer experience management (CEM) is

Among business products, support products that include tools and office equipment are referred to as

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Open innovation helps organization overcome __________, one of the organizational inertias common in new-product failures.

Which of the following is the best example of an equipment-based service?

-The Crapola Granola products photo shown above best describes which of the following?

Singapore Airlines has advertising that shows a traveler in the airline's new seats and emphasizes food and other amenities to overcome the __________ of its service.

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Business analysis refers to the stage of the new product process

Which of the following is most likely to be an example of an unsought product?

The term product class refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Filters