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Marketing Management
Marketing Management
Edition 15
Author(s): Philip Kotler, Kevin Keller
ISBN: 978-0133856460
Publisher: Pearson
132 Explanations
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Textbook Solution | Marketing Management 15th Edition by Philip Kotler, Kevin Keller
Chapter 1: Defining Marketing for the New Realities
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Chapter 2: Developing Marketing Strategies and Plans
Chapter 3: Collecting Information and Forecasting Demand
Chapter 4: Conducting Marketing Research
Chapter 5: Creating Long-Term Loyalty Relationships
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Tapping Into Global Markets
Chapter 9: Identifying Market Segments and Targets
Chapter 10: Crafting the Brand Positioning
Chapter 11: Creating Brand Equity
Chapter 12: Meeting Competition and Driving Growth
Chapter 13: Setting Product Strategy
Chapter 14: Designing and Managing Services
Chapter 15: Introducing New Market Offerings
Chapter 16: Developing Pricing Strategies and Programs
Chapter 17: Designing and Managing Integrated Marketing Channels
Chapter 18: Managing Retailing, Wholesaling, and Logistics
Chapter 19: Designing and Managing Integrated Marketing Communications
Chapter 20: Managing Digital Communications: Online, Social Media and Mobile Marketing
Chapter 21: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 22: Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
Chapter 23: Conducting Marketing Responsibly for Long-Term Success
Marketing Management 15th Edition by Philip Kotler, Kevin Keller
