Question 1

The unique structure of keywords developed by a community of users is known as a 'folksonomy'.

Accepted Answer

A) True 
 B)False

Question 2

Design and content should be considered together when creating web-based documents.

Accepted Answer

A) True 
 B)False

Question 3

Good web writing uses at least double the word count of conventional writing.

Accepted Answer

A) True 
 B)False

Question 4

When writing for the web, sentences should

Accepted Answer

A)  use adjectives, adverbs and phrases to make a point more clearly. 
B)  be limited to one idea and 15 to 20 words. 
C)  use technical terms and jargon to target the expert reader. 
D)  use colloquial language to appeal to the lay reader. 
A)  use adjectives, adverbs and phrases to make a point more clearly. 
B)  be limited to one idea and 15 to 20 words. 
C)  use technical terms and jargon to target the expert reader. 
D)  use colloquial language to appeal to the lay reader.

Question 5

Successful websites are planned and developed around target audience needs.

Accepted Answer

A) True 
 B)False

Question 6

The key difference between the first generation of the Internet and Web 2.0 is

Accepted Answer

A)  Web 2.0 is more interactive. 
B)  Web 2.0 is easier to use. 
C)  Web 2.0 is more mobile. 
D)  Web 2.0 is faster. 
A)  Web 2.0 is more interactive. 
B)  Web 2.0 is easier to use. 
C)  Web 2.0 is more mobile. 
D)  Web 2.0 is faster.

Question 7

Features of scannable text include

Accepted Answer

A)  short words and sentences. 
B)  a structured layout. 
C)  lots of headings. 
D)  few headings. 
A)  short words and sentences. 
B)  a structured layout. 
C)  lots of headings. 
D)  few headings.

Question 8

At which stage of a story would you expect to read the conclusion?

Accepted Answer

A)  The beginning 
B)  The middle 
C)  The end 
D)  Distributed throughout 
A)  The beginning 
B)  The middle 
C)  The end 
D)  Distributed throughout

Question 9

Web content is usually presented in a linear form.

Accepted Answer

A) True 
 B)False

Question 10

Discuss the characteristics of good web writing. Draw on concepts discussed in Chapter 24.

Accepted Answer

Good web writing has several key charact

Question 11

Having a standard web style allows a web writer to focus on content, such as keywords.

Accepted Answer

A) True 
 B)False

Question 12

An effective website navigation system

Accepted Answer

A)  is designed with organisational requirements in mind. 
B)  has been considered at the planning stage, is consistent and has links close together. 
C)  leads users to all areas of the site easily. 
D)  All of the above 
A)  is designed with organisational requirements in mind. 
B)  has been considered at the planning stage, is consistent and has links close together. 
C)  leads users to all areas of the site easily. 
D)  All of the above

Question 13

Material initially viewable on the screen is known as 'above the page fold'.

Accepted Answer

A) True 
 B)False

Question 14

A blog informing people on how to use a product would be created as

Accepted Answer

A)  a legal activity. 
B)  a marketing activity. 
C)  a creative activity. 
D)  a business activity. 
A)  a legal activity. 
B)  a marketing activity. 
C)  a creative activity. 
D)  a business activity.

Question 15

Web users spend

Accepted Answer

A)  20% of the time looking above the page fold, and 80% below the page fold. 
B)  80% of the time looking above the page fold, 20% below the page fold. 
C)  20% of the time looking above the page fold, 28% below the page fold. 
D)  28% of the time looking above the page fold, 20% below the page fold. 
A)  20% of the time looking above the page fold, and 80% below the page fold. 
B)  80% of the time looking above the page fold, 20% below the page fold. 
C)  20% of the time looking above the page fold, 28% below the page fold. 
D)  28% of the time looking above the page fold, 20% below the page fold.

Question 16

Three considerations when developing a site are

Accepted Answer

A)  colour symbolism, optimisation for mobile devices and accessibility. 
B)  background images, detailed content and colourful design. 
C)  accessibility, colourful design and background images. 
D)  optimisation for mobile devices, keywords and audio voice-overs. 
A)  colour symbolism, optimisation for mobile devices and accessibility. 
B)  background images, detailed content and colourful design. 
C)  accessibility, colourful design and background images. 
D)  optimisation for mobile devices, keywords and audio voice-overs.

Question 17

List the ways in which you could strengthen the profile of your organisation's website, or blog, based on concepts discussed in Chapter 24.

Accepted Answer

There are several ways to strengthen the

Question 18

Good web writers think about their message from the perspective of a specific reader from a particular background.

Accepted Answer

A) True 
 B)False

Exam 24: Writing for the Web

The unique structure of keywords developed by a community of users is known as a 'folksonomy'.

Design and content should be considered together when creating web-based documents.

Good web writing uses at least double the word count of conventional writing.

When writing for the web, sentences should

Successful websites are planned and developed around target audience needs.

The key difference between the first generation of the Internet and Web 2.0 is

Features of scannable text include

At which stage of a story would you expect to read the conclusion?

Web content is usually presented in a linear form.

Discuss the characteristics of good web writing. Draw on concepts discussed in Chapter 24.

Having a standard web style allows a web writer to focus on content, such as keywords.

An effective website navigation system

Material initially viewable on the screen is known as 'above the page fold'.

A blog informing people on how to use a product would be created as

Web users spend

Three considerations when developing a site are

List the ways in which you could strengthen the profile of your organisation's website, or blog, based on concepts discussed in Chapter 24.

Good web writers think about their message from the perspective of a specific reader from a particular background.

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

Team and Work Group Communication

Effective Meetings: Face-To-Face and Virtual

Customer Engagement

Public Relations

Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

Writing Long Reports

Writing Reflective Journals

Academic Writing

Social Media

The Job Search, Résumés and Interviews in the Digital Era

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