Question 1

A simple layout is most useful in websites because

Accepted Answer

A)  it is content-focused. 
B)  it is user-focused. 
C)  it enhances usability. 
D)  it enhances visibility. 
A)  it is content-focused. 
B)  it is user-focused. 
C)  it enhances usability. 
D)  it enhances visibility.

Question 2

Good web writers consider the purpose and content of the site before considering whether a two-way conversation with an audience would be appropriate.

Accepted Answer

A) True 
 B)False

Question 3

Web readers scan whole pages rather than line by line.

Accepted Answer

A) True 
 B)False

Question 4

The credibility of a website is not a major concern for most web users.

Accepted Answer

A) True 
 B)False

Question 5

Web content refers to linked documents in electronic format containing text, graphics, videos or other elements that enable users to move to and retrieve specific information through links and anchors.

Accepted Answer

A) True 
 B)False

Question 6

Keywords are important in website development because

Accepted Answer

A)  they make it clear to an audience what the site is about. 
B)  they facilitate searching and content sharing. 
C)  they create references to particular links. 
D)  they make it easier to bookmark. 
A)  they make it clear to an audience what the site is about. 
B)  they facilitate searching and content sharing. 
C)  they create references to particular links. 
D)  they make it easier to bookmark.

Question 7

Web development is usually centralised across an organisation.

Accepted Answer

A) True 
 B)False

Question 8

Syndication builds up large audiences because

Accepted Answer

A)  any new news is sent directly to an audience. 
B)  automatic updates encourage users to remain associated with your blog while you work to attract new users. 
C)  it is easy to use. 
D)  users don't have to work hard for their content. 
A)  any new news is sent directly to an audience. 
B)  automatic updates encourage users to remain associated with your blog while you work to attract new users. 
C)  it is easy to use. 
D)  users don't have to work hard for their content.

Question 9

What is the most effective way of making your blog searchable?

Accepted Answer

A)  Use of appropriate keywords 
B)  Use of an SEO 
C)  Use of an RSS feed 
D)  Use of Web 2.0 
A)  Use of appropriate keywords 
B)  Use of an SEO 
C)  Use of an RSS feed 
D)  Use of Web 2.0

Question 10

Characteristics of a scannable website include

Accepted Answer

A)  few headings and sub-headings. 
B)  bullet-points and consistent text alignment. 
C)  block layout. 
D)  callout design. 
A)  few headings and sub-headings. 
B)  bullet-points and consistent text alignment. 
C)  block layout. 
D)  callout design.

Question 11

Trackback refers to

Accepted Answer

A)  putting a link on a blogroll. 
B)  informing your manager that you've cited them in your blog. 
C)  reviewing your work to ensure your product lists are updated. 
D)  evaluating your competitors' blogs. 
A)  putting a link on a blogroll. 
B)  informing your manager that you've cited them in your blog. 
C)  reviewing your work to ensure your product lists are updated. 
D)  evaluating your competitors' blogs.

Question 12

Using inverted pyramid writing style, the most important information

Accepted Answer

A)  is located at the beginning/front of a page. 
B)  goes below the page fold in the middle of the story. 
C)  goes below the page fold at the end of the story. 
D)  is located on the last page. 
A)  is located at the beginning/front of a page. 
B)  goes below the page fold in the middle of the story. 
C)  goes below the page fold at the end of the story. 
D)  is located on the last page.

Question 13

The chapter lists seven organisational functions that are fulfilled by websites. Explain three of the functions, and describe a real-world website you have experienced that depicts each function.

Accepted Answer

One of the functions fulfilled by websit

Question 14

A photo that is linked to another site is not an example of hypertext.

Accepted Answer

A) True 
 B)False

Question 15

Search engine optimisation refers to

Accepted Answer

A)  identifying the most appropriate keywords and phrases that increase the site's search engine ranking. 
B)  finding ways to increase the number of visitors to a site. 
C)  marketing a site so that it is more prominent to an audience. 
D)  All of the above 
A)  identifying the most appropriate keywords and phrases that increase the site's search engine ranking. 
B)  finding ways to increase the number of visitors to a site. 
C)  marketing a site so that it is more prominent to an audience. 
D)  All of the above

Question 16

A credible site is one that includes contact information and an organisational profile.

Accepted Answer

A) True 
 B)False

Question 17

The purpose of a 'callout' is to

Accepted Answer

A)  be as minimal as possible and remain in the background. 
B)  supplement and clarify the meaning of an image. 
C)  focus the writer and improve the look of the page. 
D)  add visual impact to a page. 
A)  be as minimal as possible and remain in the background. 
B)  supplement and clarify the meaning of an image. 
C)  focus the writer and improve the look of the page. 
D)  add visual impact to a page.

Question 18

Chunking information when writing for the web is effective because

Accepted Answer

A)  it divides writing into long sections. 
B)  it limits paragraphs to several main ideas. 
C)  it allows the reader to scan quickly through each point. 
D)  it allows the writer to incorporate technical terms. 
A)  it divides writing into long sections. 
B)  it limits paragraphs to several main ideas. 
C)  it allows the reader to scan quickly through each point. 
D)  it allows the writer to incorporate technical terms.

Question 19

Standards for Australian Government websites require which of the following information?

Accepted Answer

A)  Home, About, Contact Us, Search, Privacy Statement, Copyright Notice, Disclaimer, Accessibility Notice 
B)  Home, About Us, Contact, Copyright, Organisational Profile 
C)  Home, About Us, Contact, Privacy Statement, Organisational Profile 
D)  Home, About Us, Contact, Copyright, Policies, Privacy Statement 
A)  Home, About, Contact Us, Search, Privacy Statement, Copyright Notice, Disclaimer, Accessibility Notice 
B)  Home, About Us, Contact, Copyright, Organisational Profile 
C)  Home, About Us, Contact, Privacy Statement, Organisational Profile 
D)  Home, About Us, Contact, Copyright, Policies, Privacy Statement

Question 20

Adding tags and creating bookmarks for a blog is most useful because

Accepted Answer

A)  it highlights how well-connected the blogger might be. 
B)  it makes it easier for the search engine to find the blog. 
C)  it builds credibility. 
D)  All of the above 
A)  it highlights how well-connected the blogger might be. 
B)  it makes it easier for the search engine to find the blog. 
C)  it builds credibility. 
D)  All of the above

Exam 24: Writing for the Web

A simple layout is most useful in websites because

Good web writers consider the purpose and content of the site before considering whether a two-way conversation with an audience would be appropriate.

Web readers scan whole pages rather than line by line.

The credibility of a website is not a major concern for most web users.

Web content refers to linked documents in electronic format containing text, graphics, videos or other elements that enable users to move to and retrieve specific information through links and anchors.

Keywords are important in website development because

Web development is usually centralised across an organisation.

Syndication builds up large audiences because

What is the most effective way of making your blog searchable?

Characteristics of a scannable website include

Trackback refers to

Using inverted pyramid writing style, the most important information

The chapter lists seven organisational functions that are fulfilled by websites. Explain three of the functions, and describe a real-world website you have experienced that depicts each function.

A photo that is linked to another site is not an example of hypertext.

Search engine optimisation refers to

A credible site is one that includes contact information and an organisational profile.

The purpose of a 'callout' is to

Chunking information when writing for the web is effective because

Standards for Australian Government websites require which of the following information?

Adding tags and creating bookmarks for a blog is most useful because

Communication Foundations

Interpersonal Communication

Emotional Intelligence: Managing Self and Relationships

Negotiation and Conflict Management

Intercultural Communication

Communication Across the Organisation

Leadership

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Effective Meetings: Face-To-Face and Virtual

Customer Engagement

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Managing Big Data and Knowledge

Researching and Processing Information

Conducting Surveys and Questionnaires

Critical Thinking, Argument, Logic and Persuasion

Communicating Through Visuals

Oral Presentations and Public Speaking

Writing for the Professions

Writing Correspondence, Emails and Short Reports

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Writing Reflective Journals

Academic Writing

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The Job Search, Résumés and Interviews in the Digital Era

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