Question 1

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

Accepted Answer

A)  information decision process 
B)  purchase decision process 
C)  alternative evaluation process 
D)  postpurchase behavior process 
E)  problem recognition process 
A)  information decision process 
B)  purchase decision process 
C)  alternative evaluation process 
D)  postpurchase behavior process 
E)  problem recognition process

Question 2

__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

Accepted Answer

A)  Functional 
B)  Situational 
C)  Social 
D)  Family 
E)  Personal 
A)  Functional 
B)  Situational 
C)  Social 
D)  Family 
E)  Personal

Question 3

Lifestyle refers to

Accepted Answer

A)  the set of behaviors that is a result of spending one's time and money as one pleases. 
B)  a mode of living that is defined by one's personal moral philosophy. 
C)  the similar values, interests, and behaviors that members of society share. 
D)  a self-defined identification of belonging to a lower, lower-middle, middle, upper-middle, or upper class in terms of values, attitudes, and beliefs. 
E)  a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
A)  the set of behaviors that is a result of spending one's time and money as one pleases. 
B)  a mode of living that is defined by one's personal moral philosophy. 
C)  the similar values, interests, and behaviors that members of society share. 
D)  a self-defined identification of belonging to a lower, lower-middle, middle, upper-middle, or upper class in terms of values, attitudes, and beliefs. 
E)  a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.

Question 4

of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

Accepted Answer

A)  physical surroundings. 
B)  purchase task. 
C)  temporal effects. 
D)  consumer socialization. 
E)  antecedent states. 
A)  physical surroundings. 
B)  purchase task. 
C)  temporal effects. 
D)  consumer socialization. 
E)  antecedent states.

Question 5

palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam).Originally,Marshall was unaware of the term.However,once he read an article about palindromes for his English class,he saw three examples of the term that week.This is most likely the result of

Accepted Answer

A)  selective retention. 
B)  selective attention. 
C)  selective intuition. 
D)  stimulus discrimination. 
E)  selective perception. 
A)  selective retention. 
B)  selective attention. 
C)  selective intuition. 
D)  stimulus discrimination. 
E)  selective perception.

Question 6

the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.

Accepted Answer

A)  Experiencers 
B)  Believers 
C)  Makers 
D)  Achievers 
E)  Thinkers 
A)  Experiencers 
B)  Believers 
C)  Makers 
D)  Achievers 
E)  Thinkers

Question 7

Which of the following products is an example of a low-involvement purchase?

Accepted Answer

A)  Mercedes-Benz automobile 
B)  buying a share in NetJets 
C)  buying a membership into a local country club 
D)  a vacation to Europe 
E)  Colgate toothpaste 
A)  Mercedes-Benz automobile 
B)  buying a share in NetJets 
C)  buying a membership into a local country club 
D)  a vacation to Europe 
E)  Colgate toothpaste

Question 8

the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Accepted Answer

A)  Believers 
B)  Strivers 
C)  Achievers 
D)  Makers 
E)  Experiencers 
A)  Believers 
B)  Strivers 
C)  Achievers 
D)  Makers 
E)  Experiencers

Question 9

Consumer socialization refers to

Accepted Answer

A)  the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. 
B)  the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
C)  the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. 
D)  the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
E)  the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped. 
A)  the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors. 
B)  the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards. 
C)  the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers. 
D)  the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
E)  the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.

Question 10

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Accepted Answer

There are three general variations in th

Question 11

TAG Heuer Ad
-influencing of people during conversation is referred to as

Accepted Answer

A)  opinion formations. 
B)  peer persuasion. 
C)  interpersonal gossip. 
D)  word of mouth. 
E)  consumer socialization. 
A)  opinion formations. 
B)  peer persuasion. 
C)  interpersonal gossip. 
D)  word of mouth. 
E)  consumer socialization.

Question 12

Figure 5-5
-According to Figure 5-5 above,"A" defines what level in the hierarchy of needs?

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological 
A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

Question 13

percentage of adults is considered to be opinion leaders?

Accepted Answer

A)  1 percent 
B)  5 percent 
C)  10 percent 
D)  25 percent 
E)  It depends upon the type of product. 
A)  1 percent 
B)  5 percent 
C)  10 percent 
D)  25 percent 
E)  It depends upon the type of product.

Question 14

filtering of exposure,comprehension,and retention is called __________.

Accepted Answer

A)  selective attention 
B)  selective perception 
C)  selective intuition 
D)  selective retention 
E)  stimulus discrimination 
A)  selective attention 
B)  selective perception 
C)  selective intuition 
D)  selective retention 
E)  stimulus discrimination

Question 15

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.

Accepted Answer

A)  drive 
B)  reinforcement 
C)  cue 
D)  response 
E)  prompt 
A)  drive 
B)  reinforcement 
C)  cue 
D)  response 
E)  prompt

Question 16

Bob's friend Mike turns 21 next week.Bob decided to purchase Mike an MP3 music player as a present.Because Bob has purchased several consumer electronic devices over the past five years,he scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)  memorization 
B)  external search 
C)  evaluative criteria 
D)  antecedent states 
E)  internal search 
A)  memorization 
B)  external search 
C)  evaluative criteria 
D)  antecedent states 
E)  internal search

Question 17

Figure 5-4
-Figure 5-4 above,"E" represents the

Accepted Answer

A)  consumer purchase decision process. 
B)  organizational buying decision process. 
C)  marketing research process. 
D)  marketing program. 
E)  consumer socialization process. 
A)  consumer purchase decision process. 
B)  organizational buying decision process. 
C)  marketing research process. 
D)  marketing program. 
E)  consumer socialization process.

Question 18

__________ is a VALS group that is most likely to read automotive magazines.

Accepted Answer

A)  Believers 
B)  Makers 
C)  Experiencers 
D)  Achievers 
E)  Innovators 
A)  Believers 
B)  Makers 
C)  Experiencers 
D)  Achievers 
E)  Innovators

Question 19

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Accepted Answer

A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition 
A)  information search 
B)  purchase decision 
C)  alternative evaluation 
D)  postpurchase behavior 
E)  problem recognition

Question 20

Figure 5-1
-Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision 
B)  information search 
C)  problem recognition 
D)  alternative evaluation 
E)  postpurchase behavior 
A)  purchase decision 
B)  information search 
C)  problem recognition 
D)  alternative evaluation 
E)  postpurchase behavior

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

Lifestyle refers to

of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam).Originally,Marshall was unaware of the term.However,once he read an article about palindromes for his English class,he saw three examples of the term that week.This is most likely the result of

Which of the following products is an example of a low-involvement purchase?

the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Consumer socialization refers to

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

TAG Heuer Ad -influencing of people during conversation is referred to as

Figure 5-5 -According to Figure 5-5 above,"A" defines what level in the hierarchy of needs?

percentage of adults is considered to be opinion leaders?

filtering of exposure,comprehension,and retention is called __________.

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.

Figure 5-4 -Figure 5-4 above,"E" represents the

__________ is a VALS group that is most likely to read automotive magazines.

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Figure 5-1 -Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 5: Understanding Consumer Behavior

five stages a buyer passes through in making choices about which product and service to buy is called the _________.

__________ influences on consumer behavior results from three sources: consumer socialization,passage through the family life cycle,and decision-making within the family or household.

Lifestyle refers to

of the following are five situational influences can have an impact on a consumer's purchase decision process EXCEPT:

palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam).Originally,Marshall was unaware of the term.However,once he read an article about palindromes for his English class,he saw three examples of the term that week.This is most likely the result of

Which of the following products is an example of a low-involvement purchase?

the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

Consumer socialization refers to

Compare and contrast routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

TAG Heuer Ad -influencing of people during conversation is referred to as

Figure 5-5 -According to Figure 5-5 above,"A" defines what level in the hierarchy of needs?

percentage of adults is considered to be opinion leaders?

filtering of exposure,comprehension,and retention is called __________.

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,seeing a TV ad for Subway is a __________.

Figure 5-4 -Figure 5-4 above,"E" represents the

__________ is a VALS group that is most likely to read automotive magazines.

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Figure 5-1 -Figure 5-1 above,"E" represents which stage of the consumer purchase decision process?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters