Exam 5: Understanding Consumer Behavior

purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier convince people to buy its brand instead of one of the numerous other brands displayed on retailers' shelves?

Which type of purchase is most likely to be the result of joint decision making?

is a subculture? What are some examples of products targeted at American subcultures?

past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

reference group that a person wishes to be a member of or wishes to be associated with is referred to as a(n)__________ group.

Various product-rating organizations such as government agencies and TV "consumer programs" are called

the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The consumer purchase decision process for such staples involves __________,which is virtually a habit and typifies low-involvement decision-making.

Opinion leaders refer to

Which of the following statements about subliminal perception is most accurate?

__________ is the action taken by a consumer to satisfy a drive.

Figure 5-5 -According to Figure 5-5 above,the need for friendship,belonging,and love would be found in what level of the hierarchy of needs?

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,__________,temporal effects,and antecedent states.

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.The college students described here are most likely involved in ________ problem solving purchase situations.

are a consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D LED HDTV during the next six months.In the past,you have had success using lifestyle analysis,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

the five situational influences that affect the consumer purchase decision process.

a response elicited by one stimulus is generalized to another stimulus,it is called a

gives her daughter Megan an allowance of $5 a week.On Friday,Beth takes Megan shopping to select whatever item she wants to buy.If the desired item costs more than $5,Megan's mother suggests she save her money until she has enough saved to pay for the desired item.When Megan is finally able to purchase the item of her choice,she is allowed to pay for it herself,including engaging with the sales clerk to complete the purchase experience.In this way,Beth encourages the development of Megan's