Exam 5: Understanding Consumer Behavior

favorable attitude toward and consistent purchase of a single brand over time is referred to as

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called a(n)

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Situational influences refer to

would Dr.Pepper select the rock and roll band KISS to appear in an ad campaign? How would the group be a sociocultural influence on consumer behavior?

Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy with the latest in technology than non-hybrid cars.These criteria would be identified in which stage of the consumer purchase decision process for an automobile?

NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.It gives purchasers privacy,convenience,and flexibility as well as saves them time since the plane is available within four hours unless it's booked by one of the other shareholders.This is MOST LIKELY an example of

a man picks up a teddy bear in a toy store and tells the clerk,"This is for my son's first birthday," which situational influence is being demonstrated?

two major styles of family decision making are

McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of

of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on

Steve overheard one of his coworkers in a phone conversation say,"Thank you for taking my call so quickly.I'd like to order the 16-gigabyte iPad.I'll pick it up today at the Southdale Apple store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?

BzzAgent is a firm that specializes in a marketing strategy known as

Asian Americans who are conversant in English,highly educated,hold professional and managerial positions,and exhibit buying patterns very much like typical American consumers are referred to as __________.

example of a public source of information consulted during an external search would include

Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

five roles of individual family members in the purchase decision process are