A) subgroups within the larger national culture, whose values and beliefs are diametrically opposed to foreign cultures. B) groups within organizations whose values and beliefs influence the corporate culture. C) subgroups within the larger, or national, culture with unique values, ideas, and attitudes. D) stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture. E) the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society. A) subgroups within the larger national culture, whose values and beliefs are diametrically opposed to foreign cultures. B) groups within organizations whose values and beliefs influence the corporate culture. C) subgroups within the larger, or national, culture with unique values, ideas, and attitudes. D) stakeholder groups outside an organization whose values and beliefs are contrary to the corporate culture. E) the designation given to people between the ages of 13 and 24 whose values and beliefs are not yet fully formed but are still influenced both by their families and society.

Exam 5: Understanding Consumer Behavior

information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria; and (3)developing the consumer value perception that each alternative presents.

(Multiple Choice)

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Question 41

VALS framework segments consumers based on

(Multiple Choice)

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Question 42

Spouse dominant decision-making implies that

(Multiple Choice)

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Question 43

American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

(Multiple Choice)

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Question 44

Women buy what percentage of new cars?

(Multiple Choice)

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Question 45

There are five stages in the consumer purchase decision process.The second stage is __________.

(Multiple Choice)

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Question 46

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)display, (2)voice quality, (3)battery life,and (4)price?

(Multiple Choice)

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(30)

Question 47

Three teenage girls spent hours at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

(Multiple Choice)

4.9/5

(36)

Question 48

Firms such as General Electric (GE),Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention.

(Multiple Choice)

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(28)

Question 49

consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

(Multiple Choice)

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(30)

Question 50

Popularity created by consumer word of mouth is called __________.

(Multiple Choice)

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(36)

Question 51

of the following variables are central to how consumers learn from repeated experience EXCEPT:

(Multiple Choice)

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Question 52

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

(Multiple Choice)

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Question 53

__________ is a VALS group that are the heaviest readers of Reader's Digest.

(Multiple Choice)

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Question 54

Figure 5-1 -Figure 5-1 above,"C" represents which stage of the consumer purchase decision process?

(Multiple Choice)

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Question 55

Figure 5-3 -Figure 5-3 above,column "A" represents which of the following in terms of consumer involvement and product knowledge?

(Multiple Choice)

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Question 56

Figure 5-5 -According to Figure 5-5 above,self-fulfillment is an example of the highest-order needs referred to as

(Multiple Choice)

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Question 57

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,the great taste of the sandwich is a(n)__________.

(Multiple Choice)

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Question 58

Subcultures refer to

(Multiple Choice)

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Question 59

Figure 5-3 -Figure 5-3 above,column "C" represents which of the following in terms of consumer involvement and product knowledge?

(Multiple Choice)

4.9/5

(35)

Question 60

Showing 41 - 60 of 361

Exam 5: Understanding Consumer Behavior

information search stage clarifies the problem for the consumer by: (1)__________; (2)yielding brand names that might meet the criteria; and (3)developing the consumer value perception that each alternative presents.

VALS framework segments consumers based on

Spouse dominant decision-making implies that

American Floral Council used an ad that showed three flower arrangements varying in size from a single rose to a very large elaborate arrangement.The caption simply read,"Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness?

Women buy what percentage of new cars?

There are five stages in the consumer purchase decision process.The second stage is __________.

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1)display, (2)voice quality, (3)battery life,and (4)price?

Three teenage girls spent hours at a store trying on various outfits,looking at possible combinations,and asking each other,"How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

Firms such as General Electric (GE),Johnson & Johnson,Coca-Cola,and British Airways focus their attention on __________ to maximize customer satisfaction and retention.

consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

Popularity created by consumer word of mouth is called __________.

of the following variables are central to how consumers learn from repeated experience EXCEPT:

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

__________ is a VALS group that are the heaviest readers of Reader's Digest.

Figure 5-1 -Figure 5-1 above,"C" represents which stage of the consumer purchase decision process?

Figure 5-3 -Figure 5-3 above,column "A" represents which of the following in terms of consumer involvement and product knowledge?

Figure 5-5 -According to Figure 5-5 above,self-fulfillment is an example of the highest-order needs referred to as

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,the great taste of the sandwich is a(n)__________.

Subcultures refer to

Figure 5-3 -Figure 5-3 above,column "C" represents which of the following in terms of consumer involvement and product knowledge?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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