Exam 5: Understanding Consumer Behavior

evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,walking to the Subway shop and buying a sandwich is a __________.

Which of the following is NOT part of the physical surroundings of a retail store that can influence how purchase decisions are made?

__________ is a stimulus or symbol perceived by consumers.

VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above,"C" refers to

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

There are various nonprofit publications dedicated to assisting in consumer education and decision-making.Examples of these public sources of information for an external information search include Consumer Reports,__________,and TV "consumer programs."

set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as ____________.

Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumer's __________ needs.

example of a public source of information consulted during an external search would include

Enduring characteristics within a person or in his or her relationship with others are referred to as a(n)____________.

BzzAgent researches a product or service before committing to a campaign and rejects about _________ of the companies that seek its service.

what significance to marketing is the family life cycle?

Figure 5-5 -According to Figure 5-5 above,"B" defines what level in the hierarchy of needs?

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

There are five stages in the consumer purchase decision process.The first stage is __________.

About 65 percent of BzzAgents are

__________ is a VALS group that would be the most likely to read business and news magazines such as Fortune and Time.

Figure 5-5 -According to Figure 5-5 above,the need for status,respect,and prestige would be found in what level of the hierarchy of needs?

Subliminal Book Cover Photo -book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising,is about subliminal messages,which reflect a person's __________ influences.