Exam 5: Understanding Consumer Behavior

Ducti is a small company that manufacturers duct-tape wallets.Ducti founder,David Pippenger,discovered there is a large demand for the wallets and watches that Ducti sells.In fact,its product line has expanded to include bags as well.Clearly,some consumers have a favorable evaluation of Ducti products.To have a favorable evaluation,consumers must first

person's occupation,source of income (not level of income),and education determine his or her

reference group to which a person actually belongs is referred to as a(n)__________ group.

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)__________; (2)changing the perceived importance of attributes; and (3)adding new attributes to the product.

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Which problem solving variation would normally be used to purchase items such as cereal or laundry detergent?

Betty Crocker repeatedly advertises that baking a cake from one of its mixes tastes just like homemade,it is influencing which type of learning?

Elizabeth Sands has decided to purchase a new electric blender and plans to call several friends for updated information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem solving variations?

groups of consumers motivated by __________ are those who are guided by knowledge and principle.

consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

external search for product information is especially important when

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the baby shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy every baby-oriented product she sees because she wishes that she too was having a baby.Identify each of the situational influences that are described above.Which situational influence was not described?

Which of the following statements about how women buy cars today is most accurate?

automobile dealerships employ a non-negotiable or "no haggle" price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Women influence what percentage of new car-buying decisions?

TAG Heuer Ad -TAG Heuer (see the ad above)uses a(n)__________ like Maria Sharapova to promote its watches,it believes she is an opinion leader who can influence the purchase decision of its target market.

the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n)_________ group.

high-involvement purchases,consumers typically do all of the following EXCEPT: