Exam 5: Understanding Consumer Behavior

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

consumers buy a subscription for printed newspapers and have them delivered to their homes by 5:00 AM so that they can read them during breakfast.This purchase is an example of which situational influence?

Which list below presents the hierarchy of needs in its correct order,beginning with the lowest level need to the highest level need?

Emily wants to purchase a new computer.She is unsure about what hardware and software she will need.As a result,she has begun asking for advice from friends and relatives.In addition,she has talked to several computer salespeople at Apple and Best Buy and has looked at some websites.Emily is engaging in

Another name for the analysis of consumer lifestyles is __________.

Which problem solving variation would likely be used for clothing,sheets,towels,or electric can openers?

tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Because Marla is so strongly committed to a fat-free diet,she did not see a recent report by the New England Journal of Medicine that suggested that some fat in our diet is healthy.The report was contained in an article of the newspaper that Marla reads daily,but the reason Marla did not see it is most likely the result of

Beliefs refer to

Figure 5-5 -According to Figure 5-5 above,"C" defines what level in the hierarchy of needs?

family life cycle concept refers to

Individuals who exert direct or indirect social influence over others are referred to as

fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are all examples of factors that contribute to

demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)

Which of the following statements about African American buying patterns is most accurate?

Reference groups refer to

Customer satisfaction is an important focus for marketers because

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes; (2)__________; and (3)adding new attributes to the product.

Asian family living in San Francisco for four generations has three children.The oldest son,George,is in medical school.Susan is a concert pianist at the age of 21.Fred is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?