Exam 5: Understanding Consumer Behavior

term __________ is defined as the relatively permanent,homogeneous divisions in a society into which people sharing similar values,interests,and behavior can be grouped.

Figure 5-5 -According to Figure 5-5 above,status is an example of a __________ need.

Figure 5-5 -Figure 5-5 above depicts the ___________.

VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above,"E" refers to

__________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

is the annual market size for the products bought by or for preteens and teenagers?

purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

Which of the following statements about Hispanic buying patterns is most accurate?

Relatives and friends whom the consumer trusts are known as __________ of external information.

VALS Framework -creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

American Express advertising claim that "membership has its privileges" creates which type of reference group?

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.

Scanning your memory for previous experiences with products or brands is called

Those needs which are basic to survival and which must be satisfied first are referred to as

There are five stages in the consumer purchase decision process.The third stage is __________.

Scanning your memory for previous experiences with products or brands occurs during which stage of the consumer purchase decision process?

ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

Figure 5-5 -According to Figure 5-5 above,friendship is an example of a __________ need.

Linda contends that she can taste the difference between fat-free cheeses and those with regular fat content.Linda is exhibiting