Exam 5: Understanding Consumer Behavior

company is introducing a new line of activewear for teenagers and invites the members of the cheerleading squad to a private display of the line.This group consists of __________ for activewear clothing.

the elementary teacher needed to buy poster board for her class,she remembered that she had previously found some poster board at her local 99¢ Only,Walgreen's,and Family Dollar stores.What term best describes the information search method used by the teacher?

most basic needs are physiological,followed by safety,social,and personal.According to the hierarchy of needs,what category of needs is of the highest order?

example of a marketer-dominated source of information consulted during an external search would include

Motivation refers to

Which of the following statements about the VALS framework is NOT true?

situational influences have an impact on a consumer's purchase decision process.They are: purchase task,__________,physical surroundings,temporal effects,and antecedent states.

a consumer has completed the alternative evaluation stage of the consumer purchase decision process,two choices remain,which are

__________ is a VALS group that is most likely to visit Internet chat rooms.

Subliminal perception refers to

Figure 5-1 -Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-3 above.

would consumers who purchased a new and innovative Nike LunarGlide+ 3 running shoe try to reduce any cognitive dissonance they feel?

the VALS framework,consumers who spend much of their income on fashion,entertainment,socializing,offerings that make them look good,and have a desire for the latest things are called

Perceived risk is

Cognitive dissonance refers to

which stage in the consumer purchase decision process would a consumer ask,"Is installation included in the price of this 3D plasma HDTV?"

Figure 5-1 -Figure 5-1 above,"A" represents which stage of the consumer purchase decision process?

objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

situational influences have an impact on a consumer's purchase decision process.They are: __________,social surroundings,physical surroundings,temporal effects,and antecedent states.

mother of two toddlers would most likely use an internal search of her prior experiences with products and brands when purchasing