Question 1

Which of the following statements about psychographics is most accurate?

Accepted Answer

A)  Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon. 
B)  Although helpful in segmenting markets, psychographics is limited in its ability to target consumers. 
C)  Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles. 
D)  Psychographics combines psychology, lifestyle, and demographics to uncover consumer motivations for buying and using offerings. 
E)  Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones. 
A)  Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon. 
B)  Although helpful in segmenting markets, psychographics is limited in its ability to target consumers. 
C)  Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles. 
D)  Psychographics combines psychology, lifestyle, and demographics to uncover consumer motivations for buying and using offerings. 
E)  Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

Question 2

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A)  The majority of households today are composed of traditional families. 
B)  The family life cycle concept describes a continuum along which developing families can be placed. 
C)  Young marrieds with children represent a target market for recreational travel, automobiles, and consumer electronics. 
D)  Young singles are more likely to buy life insurance than any other group. 
E)  The most financially secure of any of the family groups is single parents with children. 
A)  The majority of households today are composed of traditional families. 
B)  The family life cycle concept describes a continuum along which developing families can be placed. 
C)  Young marrieds with children represent a target market for recreational travel, automobiles, and consumer electronics. 
D)  Young singles are more likely to buy life insurance than any other group. 
E)  The most financially secure of any of the family groups is single parents with children.

Question 3

Melissa has just told her supervisor,"I'm so glad I bought the Samsung Galaxy S II rather than those other smartphones I was considering.I can do my e-mail,access my music,and even search the Internet with it.It's like having a mini-computer in my pocket." Which stage of the consumer purchase decision process is demonstrated by Melissa's conversation?

Accepted Answer

A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  purchase decision 
E)  postpurchase behavior 
A)  problem recognition 
B)  information search 
C)  alternative evaluation 
D)  purchase decision 
E)  postpurchase behavior

Question 4

consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are

Accepted Answer

A)  lifestyle and motivation. 
B)  personality and lifestyle. 
C)  opinion leadership and word-of-mouth activity. 
D)  word-of-mouth activity and psychographics. 
E)  psychographics and demographics. 
A)  lifestyle and motivation. 
B)  personality and lifestyle. 
C)  opinion leadership and word-of-mouth activity. 
D)  word-of-mouth activity and psychographics. 
E)  psychographics and demographics.

Question 5

process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

Accepted Answer

A)  consumer assimilation 
B)  consumer socialization 
C)  consumer lifestyle 
D)  purchasing socialization 
E)  purchasing enculturation 
A)  consumer assimilation 
B)  consumer socialization 
C)  consumer lifestyle 
D)  purchasing socialization 
E)  purchasing enculturation

Question 6

the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce.

Accepted Answer

A)  self-concept 
B)  self-evaluation 
C)  self-actualization 
D)  individualized perception 
E)  personal perception 
A)  self-concept 
B)  self-evaluation 
C)  self-actualization 
D)  individualized perception 
E)  personal perception

Question 7

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

Accepted Answer

A)  consumer socialization 
B)  word-of-mouth activity 
C)  peer pressure 
D)  government regulation 
E)  sales promotion 
A)  consumer socialization 
B)  word-of-mouth activity 
C)  peer pressure 
D)  government regulation 
E)  sales promotion

Question 8

feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Accepted Answer

A)  angst. 
B)  the temporal state. 
C)  the dissociative state. 
D)  selective perception. 
E)  cognitive dissonance. 
A)  angst. 
B)  the temporal state. 
C)  the dissociative state. 
D)  selective perception. 
E)  cognitive dissonance.

Question 9

BzzAgent

Accepted Answer

A)  is the number one consumer information source in developing countries. 
B)  captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services. 
C)  was the first on the Internet to create a public forum for new products. 
D)  counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites. 
E)  uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment. 
A)  is the number one consumer information source in developing countries. 
B)  captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services. 
C)  was the first on the Internet to create a public forum for new products. 
D)  counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites. 
E)  uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

Question 10

groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Accepted Answer

A)  ideals 
B)  achievement 
C)  self-expression 
D)  rewards 
E)  success 
A)  ideals 
B)  achievement 
C)  self-expression 
D)  rewards 
E)  success

Question 11

Figure 5-4
-Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  sociocultural 
B)  economic 
C)  environmental 
D)  situational 
E)  market dominated 
A)  sociocultural 
B)  economic 
C)  environmental 
D)  situational 
E)  market dominated

Question 12

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in a chat room stated that the product was harmful to house pets.Unfortunately,the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

Accepted Answer

A)  negative word of mouth. 
B)  a lack of back translation. 
C)  cultural insensitivity. 
D)  consumer ethnocentrism. 
E)  poor opinion leadership. 
A)  negative word of mouth. 
B)  a lack of back translation. 
C)  cultural insensitivity. 
D)  consumer ethnocentrism. 
E)  poor opinion leadership.

Question 13

Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e.,taste or use of the products without labels).Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.This strong brand preference is the result of

Accepted Answer

A)  extended problem solving. 
B)  limited problem solving. 
C)  routine problem solving. 
D)  high-involvement problem solving. 
E)  personal problem solving. 
A)  extended problem solving. 
B)  limited problem solving. 
C)  routine problem solving. 
D)  high-involvement problem solving. 
E)  personal problem solving.

Question 14

__________ is the reward that is given to a consumer.

Accepted Answer

A)  cue 
B)  stimulus 
C)  motivator 
D)  response 
E)  reinforcement 
A)  cue 
B)  stimulus 
C)  motivator 
D)  response 
E)  reinforcement

Question 15

Recall the famous experiment when Dr.Pavlov presented salivating dogs with food at the same time he rang a bell.Eventually,when Pavlov only rang the bell,the dogs would still salivate even though food was not presented.What consumer behavior principle was involved in this research?

Accepted Answer

A)  cognitive learning 
B)  the scientific method 
C)  behavioral learning 
D)  attitude formation 
E)  cognitive dissonance 
A)  cognitive learning 
B)  the scientific method 
C)  behavioral learning 
D)  attitude formation 
E)  cognitive dissonance

Question 16

consideration set refers to

Accepted Answer

A)  the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class. 
B)  the group of generic brands that a consumer would reluctantly consider acceptable. 
C)  the group of brands of which a consumer is aware. 
D)  all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class. 
E)  those product alternatives a consumer has considered but deemed unacceptable. 
A)  the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware in the product class. 
B)  the group of generic brands that a consumer would reluctantly consider acceptable. 
C)  the group of brands of which a consumer is aware. 
D)  all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class. 
E)  those product alternatives a consumer has considered but deemed unacceptable.

Question 17

Retailers can reduce problems associated with selective retention by

Accepted Answer

A)  hiring well-known celebrities to sponsor their products. 
B)  adding more end-aisle and other point-of-purchase displays throughout the store. 
C)  providing brochures for consumers to take home. 
D)  adopting advertising campaigns that use bright colors and/or "Top 40" background music. 
E)  offering extended service warranties. 
A)  hiring well-known celebrities to sponsor their products. 
B)  adding more end-aisle and other point-of-purchase displays throughout the store. 
C)  providing brochures for consumers to take home. 
D)  adopting advertising campaigns that use bright colors and/or "Top 40" background music. 
E)  offering extended service warranties.

Question 18

does lifestyle mean and why is it important to marketers?

Accepted Answer

Lifestyle is a mode of living that is id

Question 19

Personality refers to

Accepted Answer

A)  a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
D)  a person's consistent behaviors or responses to recurring situations . 
E)  those qualities that either attract or repel other members of a person's personal, social, or professional environment. 
A)  a mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them. 
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
C)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
D)  a person's consistent behaviors or responses to recurring situations . 
E)  those qualities that either attract or repel other members of a person's personal, social, or professional environment.

Question 20

Figure 5-1
-Figure 5-1 above,"D" represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision 
B)  information search 
C)  problem recognition 
D)  alternative evaluation 
E)  postpurchase behavior 
A)  purchase decision 
B)  information search 
C)  problem recognition 
D)  alternative evaluation 
E)  postpurchase behavior

Which of the following statements about psychographics is most accurate?

Which of the following statements about the family life cycle is most accurate?

consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are

process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce.

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

BzzAgent

groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Figure 5-4 -Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.

__________ is the reward that is given to a consumer.

Recall the famous experiment when Dr.Pavlov presented salivating dogs with food at the same time he rang a bell.Eventually,when Pavlov only rang the bell,the dogs would still salivate even though food was not presented.What consumer behavior principle was involved in this research?

consideration set refers to

Retailers can reduce problems associated with selective retention by

does lifestyle mean and why is it important to marketers?

Personality refers to

Figure 5-1 -Figure 5-1 above,"D" represents which stage of the consumer purchase decision process?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 5: Understanding Consumer Behavior

Which of the following statements about psychographics is most accurate?

Which of the following statements about the family life cycle is most accurate?

consumer's purchases are often influenced by the views,opinions,or behavior of others.Two important aspects of personal influence to marketing are

process by which people acquire the skills,knowledge,and attitudes necessary to function as consumers is referred to as __________.

the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's __________ in order to attract them as potential residents and/or part of its workforce.

Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and __________.

feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

BzzAgent

groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Figure 5-4 -Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.

__________ is the reward that is given to a consumer.

Recall the famous experiment when Dr.Pavlov presented salivating dogs with food at the same time he rang a bell.Eventually,when Pavlov only rang the bell,the dogs would still salivate even though food was not presented.What consumer behavior principle was involved in this research?

consideration set refers to

Retailers can reduce problems associated with selective retention by

does lifestyle mean and why is it important to marketers?

Personality refers to

Figure 5-1 -Figure 5-1 above,"D" represents which stage of the consumer purchase decision process?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters