Exam 5: Understanding Consumer Behavior

information search stage clarifies the problem for the consumer by: (1)suggesting criteria to use for the purchase; (2)yielding brand names that might meet the criteria; and (3)__________.

of mouth refers to

Enlightened carmakers hired women designers,engineers,and marketing executives to better understand the way women decide to buy cars.They learned that

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness an issue.Pepsi is trying to change consumers' attitudes toward its soft drinks by

Evaluative criteria refer to

VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

Which of the following statements about social class is most accurate?

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1)changing beliefs about the extent to which a brand has certain attributes; (2)changing the perceived importance of attributes; and (3)__________.

people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Which of the following statements about family decision making is most accurate?

According to the information in Figure 5-2 above,which smartphone seems to have the highest rating (excluding price considerations)?

Figure 5-2 -Figure 5-2 above,a number of factors are listed,such as price,display,voice quality,and battery life for several smartphone brands and models.These factors are the typical __________ for smartphones.

VALS framework is an example of

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as

the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material __________.

example of a marketer-dominated source of information consulted during an external search would include

group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

the VALS framework,self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it,are referred to as __________.

__________ is a VALS group that is composed of successful,sophisticated,take-charge people with high self-esteem and abundant resources.

will be graduating soon and have been offered "the job of your dreams." The new position,however,requires some traveling so you will need a car.You currently do not have one.What decision process will you go through to purchase an automobile?