Exam 5: Understanding Consumer Behavior

personal,social,and economic significance of the purchase to the consumer that causes them to skip or minimize one or more stages in the consumer purchase decision process depends on their level of

of the following are challenges that Groupon faces EXCEPT:

Which of the following statements about Asian American buying patterns is most accurate?

the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.

the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Which of following statements is NOT true about attitudes?

Would you agree or disagree with the following statement: "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpret the name choice the same way,there is a strong likelihood this product could fail.

Involvement refers to

__________ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's __________ and encourage purchases.

back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Sociocultural influences,which affects the consumer purchase decision process,include all of the following EXCEPT:

Sophisticated firms have learned the marketing lesson that

Among the three racial/ethnic subcultures in the United States,African Americans rank __________ in terms of spending power.

Dutch tulip growers have developed pre-sprouted bulbs,which will bloom in consumers' gardens just a few weeks after spring planting so people who didn't or couldn't plant bulbs in the fall will have spring flowers.Nurseries plan to promote the pre-sprouted tulips to people who appreciate "finer things" and will pay the premium price.Which of the following VALS segments would be most suitable for this product?

learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way is referred to as a(n)__________.

the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security)rather than fulfilling desires.

the VALS framework,consumers who place importance on image-not as evidence of power or status,but as an expression of cultivated tastes,independence,and character-are referred to as __________.

the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.