Exam 5: D: Qualitative Research: Getting Into the Mind of a Serial Killer

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Reflexivity is a practice through which a researcher monitors and records his or her own role in the data collection throughout a study.In qualitative research,the researcher takes a much more active role than in quantitative research.Particularly in an interview setting,the researcher could have a great deal of influence on the interaction.The practice of reflexivity should allow the researcher to make a more accurate assessment of his or her own influence on the obtained results.

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An interview is a data collection technique that can mimic a conversation in which the researcher elicits self-report data directly from the participant.A survey is generally much shorter than an interview and often takes place in a written format.Because it is shorter and less personal,a survey may not provide the same wealth of knowledge to the researcher as an interview does.For instance,interviews are often conducted in person,which allows the participant to provide both verbal and nonverbal information.Further,interviews can be more flexible,allowing for follow-up questions on topics of interest.

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Archival data is information that has already been collected in a naturally occurring setting.To examine reading habits,Juana may want to look at library card use to see how often individuals check books out of the library.She may also want to examine participants' download history to see how many eBooks they have recently purchased online.These pieces of information could supplement self-report data on reading frequency,perhaps giving a more genuine understanding of participants' actual behavioral history.