Exam 7: D: Survey Design and Scale Construction: Is Going Greek a Great Idea

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What is the difference between criterion validity and predictive validity?

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Criterion validity focuses on the extent to which a measure relates to a particular outcome or behavior.Predictive validity is the extent to which a measure corresponds with a particular outcome or behavior that occurs in the future.Criterion validity and predictive validity are closely related and predictive validity can be used to establish the criterion validity of a measurement.

What is a correlational study and what are two variables that would be positively correlated?

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A correlational study is any study that tests the associations between two variables to determine if changes in one variable correspond with changes in another variable.For instance,two variables that are likely to be positively correlated would be height and shoe size.Taller individuals are to have a large shoe size.

What is the difference between construct validity and content validity?

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Construct validity is the extent to which the scale actually measures the desired construct.Content validity is the degree to which the actual items on a scale reflect the range of information that should be included in the measurement of that variable.

Define and give an example of a directional hypothesis.

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What is an error of central tendency?

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What type of scale is likely to get an acquiescent response set from a participant?

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What would be an example of a forced choice scale?

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What is the difference between variability and standard deviation?

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What is the difference between test-retest reliability and alternative-form reliability?

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What is the difference between convergent validity and discriminant validity?

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Define and give an example of a nondirectional hypothesis.

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When developing a survey that must be quickly reviewed and scored,what type of questions should be asked and why?

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What is a distractor item and why is it useful in surveys?

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What is a double-barreled item?

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