Exam 10: Developing New Products and Services

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,__________,are distributed through the same type of outlets,or fall within a given price range.

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road.American car manufacturers could blame their failure to a great degree on

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?

Explain why NOT all products can use test markets.

A full-scale operating model of the product under development is referred to as a

A product can be classified as "new" from all of the following perspectives EXCEPT:

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the HIGHEST level of risk?

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.

Which of the following is an example of a product line?

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Among business products,drafting tables would be BEST considered which type of support products?

With respect to distribution,convenience products are available

"Groupthink" occurs in a meeting when

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

A new product or service protocol should be created

Procter & Gamble,however,has a large __________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors)and household care (Downy fabric softener,Tide detergent),and Pampers diapers.

The two main classifications of business products are