Question 1

Among business products,which of the following would most likely be considered an industrial service?

Accepted Answer

A) tractor 
B) phosphoric acid 
C) photocopier maintenance 
D) athletic training facility 
E) syringes 
A) tractor 
B) phosphoric acid 
C) photocopier maintenance 
D) athletic training facility 
E) syringes

Question 2

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) discretionary product

Question 3

Characterize the difference between a product line and a product mix.Give an example of each.

Accepted Answer

A product line is a group of products th

Question 4

Intangible items such as airline trips,financial advice,or telephone calls that an organization provides to consumers are referred to as

Accepted Answer

A) production goods. 
B) support products. 
C) services. 
D) goods. 
E) benefits. 
A) production goods. 
B) support products. 
C) services. 
D) goods. 
E) benefits.

Question 5

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A) the product is too innovative 
B) a competitor with a similar product withdrew from the market 
C) too socially controversial 
D) poor product quality 
E) product was marketed as a "new" product but did not meet the legal definition of "new" 
A) the product is too innovative 
B) a competitor with a similar product withdrew from the market 
C) too socially controversial 
D) poor product quality 
E) product was marketed as a "new" product but did not meet the legal definition of "new"

Question 6

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Accepted Answer

A) ancillary services 
B) contractual services 
C) specialty services 
D) accessory services 
E) industrial services 
A) ancillary services 
B) contractual services 
C) specialty services 
D) accessory services 
E) industrial services

Question 7

Products that are purchased by the ultimate consumer are referred to as __________.

Accepted Answer

A) generic products 
B) end user goods 
C) personal items 
D) merchandise 
E) consumer products 
A) generic products 
B) end user goods 
C) personal items 
D) merchandise 
E) consumer products

Question 8

Among business products,support products include installations such as

Accepted Answer

A) convenience products. 
B) buildings and fixed equipment. 
C) tools and office equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services. 
A) convenience products. 
B) buildings and fixed equipment. 
C) tools and office equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services.

Question 9

The initial target market for X-1 products consisted of __________.

Accepted Answer

A) seniors who want easy-to-use TV remotes with large buttons 
B) athletes who want waterproof,sweatproof,and weatherproof audio equipment 
C) audiophiles who want HD Sirius/XM Satellite radio receivers in their homes 
D) consumers who want an inexpensive MP3 player like the old Sony Walkman 
E) smartphone users who want a "plug-in" device that lets them listen to AM radio on their smartphone 
A) seniors who want easy-to-use TV remotes with large buttons 
B) athletes who want waterproof,sweatproof,and weatherproof audio equipment 
C) audiophiles who want HD Sirius/XM Satellite radio receivers in their homes 
D) consumers who want an inexpensive MP3 player like the old Sony Walkman 
E) smartphone users who want a "plug-in" device that lets them listen to AM radio on their smartphone

Question 10

Development refers to the stage of the new-product process

Accepted Answer

A) where initial ideas are generated and discussed. 
B) that turns an idea on paper into a prototype. 
C) where product characteristics and product benefits are selected. 
D) where cross-functional team members and leaders are selected and initial tasks are assigned. 
E) where the first version of a product enters the marketplace. 
A) where initial ideas are generated and discussed. 
B) that turns an idea on paper into a prototype. 
C) where product characteristics and product benefits are selected. 
D) where cross-functional team members and leaders are selected and initial tasks are assigned. 
E) where the first version of a product enters the marketplace.

Question 11

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Accepted Answer

A) components 
B) complementary products 
C) support products 
D) derived products 
E) materials 
A) components 
B) complementary products 
C) support products 
D) derived products 
E) materials

Question 12

Among business products,which of the following would MOST LIKELY be considered supplies?

Accepted Answer

A) photocopier 
B) sheet rock 
C) ink-jet printer cartridges 
D) cleaning service 
E) Dallas Cowboys Stadium 
A) photocopier 
B) sheet rock 
C) ink-jet printer cartridges 
D) cleaning service 
E) Dallas Cowboys Stadium

Question 13

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would MOST LIKELY be classified as a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) business product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) business product.

Question 14

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Accepted Answer

A) their inability to communicate in laymen's terms. 
B) that they are difficult to understand. 
C) that they take too long to answer the telephone. 
D) that they lack product knowledge. 
E) that they are rude and egotistical. 
A) their inability to communicate in laymen's terms. 
B) that they are difficult to understand. 
C) that they take too long to answer the telephone. 
D) that they lack product knowledge. 
E) that they are rude and egotistical.

Question 15

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

Accepted Answer

A) allow the team to reap the benefits of the new product,Fairfield Inns. 
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain. 
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels. 
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile. 
E) refute the assumption that open innovation can benefit the Marriott Corporation. 
A) allow the team to reap the benefits of the new product,Fairfield Inns. 
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain. 
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels. 
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile. 
E) refute the assumption that open innovation can benefit the Marriott Corporation.

Question 16

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

Accepted Answer

A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product 
A) specialty product 
B) convenience product 
C) shopping product 
D) unsought product 
E) discretionary product

Question 17

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as __________.

Accepted Answer

A) marketing program execution 
B) disbursement 
C) launch 
D) commercialization 
E) final distribution 
A) marketing program execution 
B) disbursement 
C) launch 
D) commercialization 
E) final distribution

Question 18

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.

Accepted Answer

A) aspirin 
B) frozen dinners 
C) disposable underwear 
D) soda (soft drink) 
E) perfume 
A) aspirin 
B) frozen dinners 
C) disposable underwear 
D) soda (soft drink) 
E) perfume

Question 19

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Accepted Answer

A) accessory equipment 
B) components 
C) derived products 
D) complementary products 
E) materials 
A) accessory equipment 
B) components 
C) derived products 
D) complementary products 
E) materials

Question 20

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Accepted Answer

A) a discontinuous innovation. 
B) a new product from the company's perspective because it is a product line extension. 
C) a high-risk product mix extension because it is new to the market. 
D) new by the Federal Trade Commission for the usual one-year period. 
E) not a new-product because it does not represent a different SKU. 
A) a discontinuous innovation. 
B) a new product from the company's perspective because it is a product line extension. 
C) a high-risk product mix extension because it is new to the market. 
D) new by the Federal Trade Commission for the usual one-year period. 
E) not a new-product because it does not represent a different SKU.

Exam 10: Developing New Products and Services

Among business products,which of the following would most likely be considered an industrial service?

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Characterize the difference between a product line and a product mix.Give an example of each.

Intangible items such as airline trips,financial advice,or telephone calls that an organization provides to consumers are referred to as

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Products that are purchased by the ultimate consumer are referred to as __________.

Among business products,support products include installations such as

The initial target market for X-1 products consisted of __________.

Development refers to the stage of the new-product process

Products such as tools and repair services that are used to assist in producing other products and services are referred to as __________.

Among business products,which of the following would MOST LIKELY be considered supplies?

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would MOST LIKELY be classified as a(n)

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as __________.

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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