Exam 10: Developing New Products and Services

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

In the UMD10: Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on printed paper)meaning good and red (which looks black on printed paper)meaning very bad.If you were a marketing manager faced with this dashboard,which of the following would be the BEST action?

Which of the following methods is commonly used in software development to speed up the development process?

All of the different product lines offered by an organization are collectively referred to as a

The Apple II,Macintosh,iPod,iPhone,MacBook Air,iPad,and MacPro are all examples of Apple's commitment to __________.

In marketing,__________ generally includes not only physical goods,but also services and ideas as well.

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the Canon pocket digital camera that easily fits in any pocket! For Leona,the Canon camera is a(n)

Assume that as marketing director for Mazda,you see that your sales have decreased in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would MOST LIKELY be from

Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.

In marketing,a(n)__________ is a thought that leads to a product or action.

According to Figure 10-1 above,column "C" would represent which type of product?

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a __________.

Business analysis refers to the stage of the new product process

To maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to help match the supply and demand for their services.

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Figure 10-3 above represents the seven stages of the new-product development process.Stage 2 is the __________ stage.

During which stage of the new-product process can an organization's marketing activities be blind-sided by a revolutionary new product or technology that completely disrupts its business?

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern U.S.This distribution strategy during commercialization is referred to as a