Exam 10: Developing New Products and Services

Thirsty Dog! Thirsty Cat! Ad -The Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace.Identify and describe the reason(s)for this "unique" marketing-related product failure.

Ideally,before a new product or service is developed,a firm should have a precise protocol,which is a statement that identifies: (1)a well-defined target market; (2)__________;and (3)what the product or service will be and do to satisfy consumers.

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Most American families buy the same __________ items over and over again-making it difficult to gain buyers for new products.

During a recent shopping trip to a local Target store,Pat noticed several things.First,she noticed that the store offered a tremendous variety of products,including toys,pet foods,clothing for men,women,and children,health and beauty aids,small household appliances,automotive products,and more.Each product grouping at Target is an example of a(n)__________.

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine __________.

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

With respect to price,which of the following type of consumer product would most likely be very expensive?

A slotting fee is a payment that a

An assessment of the "fit" of the proposed new products,from whether it can be economically developed and manufactured to the marketing strategy needed,take place during which stage of the new-product process?

Which of the following statements about services is most accurate?

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Another name for the steps in the service delivery process is __________.

What is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

With respect to price and availability,shopping products are likely to be

Business products are also referred to as __________.

Supplies are support products that include items such as

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

A product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.