Question 1

Which of the following activities are accomplished during the development stage for services?

Accepted Answer

A) developing off-peak pricing strategies 
B) using fast prototyping to improve the initial service design 
C) ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty 
D) using capacity management models to match service availability with consumers' needs 
E) analyzing the sequence of service encounters 
A) developing off-peak pricing strategies 
B) using fast prototyping to improve the initial service design 
C) ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty 
D) using capacity management models to match service availability with consumers' needs 
E) analyzing the sequence of service encounters

Question 2

X-1 performs all of the following activities during the development stage of its new-product process EXCEPT:

Accepted Answer

A) conduct safety tests 
B) conduct market tests 
C) use 3D drawings 
D) conduct functionality tests 
E) develop prototypes 
A) conduct safety tests 
B) conduct market tests 
C) use 3D drawings 
D) conduct functionality tests 
E) develop prototypes

Question 3

Test marketing involves offering a product for sale

Accepted Answer

A) to random sample of people in the top ten major cities of the U.S. 
B) in as broad a geographic region as possible. 
C) to consumers that are representative of the target market. 
D) on a limited basis in a defined area. 
E) only on certain days of the week and hours of the day. 
A) to random sample of people in the top ten major cities of the U.S. 
B) in as broad a geographic region as possible. 
C) to consumers that are representative of the target market. 
D) on a limited basis in a defined area. 
E) only on certain days of the week and hours of the day.

Question 4

A product that disrupts consumers' normal routines but does not require totally new learning is a

Accepted Answer

A) continuous innovation. 
B) dynamically continuous innovation. 
C) discontinuous innovation. 
D) progressive innovation. 
E) disruptive innovation. 
A) continuous innovation. 
B) dynamically continuous innovation. 
C) discontinuous innovation. 
D) progressive innovation. 
E) disruptive innovation.

Question 5

Which of the following statements about product lines is MOST ACCURATE?

Accepted Answer

A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products;product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs. 
A) An advantage of a narrow product line is the ability to have a greater gap between price points. 
B) Product lines refer to consumer products;product mixes refer to industrial products. 
C) An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D) A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E) A broad product line reduces R&D costs.

Question 6

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

Accepted Answer

A) IDEO 
B) Kickstarter.com 
C) Warren Buffet's Berkshire Hathaway 
D) the Industrial Design Group 
E) Unfundale.com 
A) IDEO 
B) Kickstarter.com 
C) Warren Buffet's Berkshire Hathaway 
D) the Industrial Design Group 
E) Unfundale.com

Question 7

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A) an insignificant point of difference. 
B) too little market attractiveness. 
C) poor execution of the marketing mix. 
D) poor product quality. 
E) incomplete market and product protocol. 
A) an insignificant point of difference. 
B) too little market attractiveness. 
C) poor execution of the marketing mix. 
D) poor product quality. 
E) incomplete market and product protocol.

Question 8

In terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

Accepted Answer

A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) supplies 
A) shopping product 
B) convenience product 
C) specialty product 
D) unsought product 
E) supplies

Question 9

Ideally,before a new product or service is developed,a firm should have a precise protocol,which is a statement that identifies: (1)a well-defined target market; (2)specific customers' needs,wants,and preferences;and (3)__________.

Accepted Answer

A) what the product or service will be and do to satisfy consumers 
B) a clear plan for distribution 
C) clear financial goals and expectations 
D) an analysis of potential competitors' products or services 
E) a precise budget of how much can be spent for the marketing program 
A) what the product or service will be and do to satisfy consumers 
B) a clear plan for distribution 
C) clear financial goals and expectations 
D) an analysis of potential competitors' products or services 
E) a precise budget of how much can be spent for the marketing program

Question 10

New-product strategy development refers to

Accepted Answer

A) the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype. 
B) a formalized protocol for new product development determined by director of marketing. 
C) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives. 
D) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
E) the stage of the new-product process that turns the idea on paper into a prototype,which results in a demonstrable,producible product corresponding to its protocol. 
A) the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype. 
B) a formalized protocol for new product development determined by director of marketing. 
C) the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives. 
D) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. 
E) the stage of the new-product process that turns the idea on paper into a prototype,which results in a demonstrable,producible product corresponding to its protocol.

Question 11

The late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of them?

Accepted Answer

A) music 
B) smartphones 
C) personal computers 
D) cable television 
E) tablet devices 
A) music 
B) smartphones 
C) personal computers 
D) cable television 
E) tablet devices

Question 12

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Accepted Answer

A) offering consumer and trade sales promotions 
B) establishing the uniqueness and status of the brand 
C) generating awareness 
D) differentiating the brand from competitive brands 
E) stressing price and availability in advertising 
A) offering consumer and trade sales promotions 
B) establishing the uniqueness and status of the brand 
C) generating awareness 
D) differentiating the brand from competitive brands 
E) stressing price and availability in advertising

Question 13

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Cosmopolitan magazine introduced Cosmopolitan-branded yogurt,and it failed quickly.This innovation strategy is known as a

Accepted Answer

A) radical invention 
B) product line extension 
C) disruptive innovation 
D) brand extension 
E) product deletion 
A) radical invention 
B) product line extension 
C) disruptive innovation 
D) brand extension 
E) product deletion

Question 14

Items consumed in one or a few uses,such as food and fuel,are referred to as __________.

Accepted Answer

A) services 
B) perishable goods 
C) durable goods 
D) nondurable goods 
E) disposable goods 
A) services 
B) perishable goods 
C) durable goods 
D) nondurable goods 
E) disposable goods

Question 15

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation. 
A) discontinuous innovation. 
B) bundled innovation. 
C) dynamically continuous innovation. 
D) disruptive innovation. 
E) continuous innovation.

Question 16

Market testing refers to

Accepted Answer

A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
B) making sales and profit projections on prototype products to make go-no-go decisions. 
C) conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best. 
D) independently run comparison tests with similar products currently in the marketplace to determine which one performs best. 
E) conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned. 
A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
B) making sales and profit projections on prototype products to make go-no-go decisions. 
C) conducting marketing research among a sample of consumers in the target market to determine which version of a new-product concept is deemed the best. 
D) independently run comparison tests with similar products currently in the marketplace to determine which one performs best. 
E) conducting safety tests to determine whether the new product meets the established requirements when it isn't used as planned.

Question 17

Less than __________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A) 1 percent 
B) 3 percent 
C) 10 percent 
D) 18 percent 
E) 25 percent 
A) 1 percent 
B) 3 percent 
C) 10 percent 
D) 18 percent 
E) 25 percent

Question 18

Which of the following is the BEST example of a nondurable good?

Accepted Answer

A) automobile 
B) e-reader 
C) baseball 
D) gasoline 
E) shoes 
A) automobile 
B) e-reader 
C) baseball 
D) gasoline 
E) shoes

Question 19

According to Figure 10-1 above,column "A" would represent which type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 20

Industrial services are support products that include items such as

Accepted Answer

A) stationery,paper clips,and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services. 
A) stationery,paper clips,and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services.

Exam 10: Developing New Products and Services

Which of the following activities are accomplished during the development stage for services?

X-1 performs all of the following activities during the development stage of its new-product process EXCEPT:

Test marketing involves offering a product for sale

A product that disrupts consumers' normal routines but does not require totally new learning is a

Which of the following statements about product lines is MOST ACCURATE?

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

In terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

Ideally,before a new product or service is developed,a firm should have a precise protocol,which is a statement that identifies: (1)a well-defined target market; (2)specific customers' needs,wants,and preferences;and (3)__________.

New-product strategy development refers to

The late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of them?

With respect to promotion,which of the following strategies would most likely be used for unsought products?

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Cosmopolitan magazine introduced Cosmopolitan-branded yogurt,and it failed quickly.This innovation strategy is known as a

Items consumed in one or a few uses,such as food and fuel,are referred to as __________.

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Market testing refers to

Less than __________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Which of the following is the BEST example of a nondurable good?

According to Figure 10-1 above,column "A" would represent which type of product?

Industrial services are support products that include items such as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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