Exam 10: Developing New Products and Services

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Bic-the marketer of disposable pens,disposable lighters,and disposable shavers,decided to introduce disposable underwear under the Bic brand name-and it failed quickly.This innovation strategy is known as a

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line.A friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the LOWEST level of risk?

In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of a

Customer experience management (CEM)is

Services can be classified by

According to Figure 10-2 above,column "A" represents a(n)

When Heinz introduced its new EZ Squirt Ketchup bottle (see the photo above),the degree of "newness" for the consumer would make this a

Brainstorming sessions at IDEO can generate as many as __________ ideas for products in an hour.

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie also was made widely available in video stores,via Netflix,and on DVD/Blue-ray.What type(s)of consumer product is this movie? Explain your answer.

A concept test is an

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauce,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

All of the following are examples of test markets EXCEPT:

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Services refer to

__________ are items that become part of the final business product.

Figure 10-3 above represents the seven stages of the new-product development process.Stage 1 is the __________ stage.

LG Electronics Inc.has entered into an agreement with Google to offer selected smartphone models that use a multitouch interface rather than buttons to make calls with Google's Android operating system.This is an example of which type of innovation?

Among business products,which of the following would most likely be considered accessory equipment?