Question 1

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A) the first Apple iPhone 
B) the first video game system (Atari) 
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D) Dragon Naturally Speaking voice-recognition software 
E) Naturalpoint Trakir,which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands 
A) the first Apple iPhone 
B) the first video game system (Atari) 
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology 
D) Dragon Naturally Speaking voice-recognition software 
E) Naturalpoint Trakir,which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands

Question 2

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?

Accepted Answer

A) inventive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) continuous invention 
A) inventive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) continuous invention

Question 3

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

Accepted Answer

A) cross-functional teams 
B) the marketing department 
C) research and development engineers 
D) product managers 
E) top management 
A) cross-functional teams 
B) the marketing department 
C) research and development engineers 
D) product managers 
E) top management

Question 4

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.

Accepted Answer

A) look like 
B) cost them 
C) do for them 
D) feel like 
E) consist of in terms of new features 
A) look like 
B) cost them 
C) do for them 
D) feel like 
E) consist of in terms of new features

Question 5

A nondurable good is defined as a(n)

Accepted Answer

A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased only for the use of ultimate consumers. 
E) product used in the production of other products. 
A) item consumed in one or a few uses. 
B) item that usually lasts over an extended number of uses. 
C) item that lasts at least one year without becoming obsolete. 
D) product purchased only for the use of ultimate consumers. 
E) product used in the production of other products.

Question 6

New product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A) support from marketer-dominated sources of information. 
B) a clear patent approved by the governments within the countries it wants to market. 
C) a statement of competitive intent. 
D) stakeholder approval in the development process. 
E) a precise protocol. 
A) support from marketer-dominated sources of information. 
B) a clear patent approved by the governments within the countries it wants to market. 
C) a statement of competitive intent. 
D) stakeholder approval in the development process. 
E) a precise protocol.

Question 7

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Accepted Answer

A) every metric possible 
B) shelf space for this year and last year by city 
C) production costs 
D) customer psychographics 
E) annual percent sales change by city 
A) every metric possible 
B) shelf space for this year and last year by city 
C) production costs 
D) customer psychographics 
E) annual percent sales change by city

Question 8

Dell used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

Accepted Answer

A) brainstorming 
B) crowdsourcing 
C) group think 
D) outsourcing 
E) data mining 
A) brainstorming 
B) crowdsourcing 
C) group think 
D) outsourcing 
E) data mining

Question 9

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush.A key innovation is its "Quadpacer" interval timer that goes off after 30-seconds to prompt the user to move on to the next quadrant of the mouth that results in better cleaning and improved gum health.This is an example of which type of innovation?

Accepted Answer

A) disruptive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) evolutionary innovation 
A) disruptive innovation 
B) continuous innovation 
C) discontinuous innovation 
D) dynamically continuous innovation 
E) evolutionary innovation

Question 10

According to the textbook,which of the following firms is working on developing a "driverless car?"

Accepted Answer

A) Honda 
B) Apple 
C) Google 
D) Ford 
E) General Motors 
A) Honda 
B) Apple 
C) Google 
D) Ford 
E) General Motors

Question 11

Simulated test markets (STMs)are often run in shopping malls where consumers are

Accepted Answer

A) asked how much a person is willing to pay for an unfamiliar item. 
B) asked whether they saw the firm's advertising campaign. 
C) questioned about how often they are likely to shop in that particular location. 
D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E) questioned to identify who uses the product class being tested. 
A) asked how much a person is willing to pay for an unfamiliar item. 
B) asked whether they saw the firm's advertising campaign. 
C) questioned about how often they are likely to shop in that particular location. 
D) asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E) questioned to identify who uses the product class being tested.

Question 12

A new product or service protocol refers to

Accepted Answer

A) the standardized procedures a firm follows for the inception,design,manufacturing,promotion,and distribution of a new product. 
B) a formalized statement of intent regarding what will be sold,to whom it will be sold,and by whom it will be sold. 
C) maintaining compliance with all licensing,manufacturing,and distribution standards established by the U.S.Federal Trade Commission (FT
C) . 
D) a statement that identifies: (1)a well-defined target market; (2)specific customers' needs,wants,and preferences;and (3)what the product or service will be and do to satisfy consumers. 
E) the raw unwritten ideas to produce a single commercially successful new product. 
A) the standardized procedures a firm follows for the inception,design,manufacturing,promotion,and distribution of a new product. 
B) a formalized statement of intent regarding what will be sold,to whom it will be sold,and by whom it will be sold. 
C) maintaining compliance with all licensing,manufacturing,and distribution standards established by the U.S.Federal Trade Commission (FT
C) . 
D) a statement that identifies: (1)a well-defined target market; (2)specific customers' needs,wants,and preferences;and (3)what the product or service will be and do to satisfy consumers. 
E) the raw unwritten ideas to produce a single commercially successful new product.

Question 13

A discontinuous innovation is a product that

Accepted Answer

A) disrupts consumers' normal routine but does not require totally new learning. 
B) requires no new learning by consumers. 
C) is not purchased by innovators and early adopters. 
D) initiates obsolescence of a product class. 
E) requires consumers to learn entirely new patterns of behavior and product usage. 
A) disrupts consumers' normal routine but does not require totally new learning. 
B) requires no new learning by consumers. 
C) is not purchased by innovators and early adopters. 
D) initiates obsolescence of a product class. 
E) requires consumers to learn entirely new patterns of behavior and product usage.

Question 14

Screening and evaluation refers to the stage of the new-product process

Accepted Answer

A) at which prospective customers are exposed to new product prototypes for the first time. 
B) at which new product concepts that have been found viable are converted into actual prototypes. 
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E) where consumers evaluate a new product's performance in an actual-use situation. 
A) at which prospective customers are exposed to new product prototypes for the first time. 
B) at which new product concepts that have been found viable are converted into actual prototypes. 
C) that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E) where consumers evaluate a new product's performance in an actual-use situation.

Question 15

Goods can be divided into __________ goods and __________ goods.

Accepted Answer

A) functional;aesthetic 
B) required;desired 
C) tactile;conceptual 
D) durable;nondurable 
E) product;service 
A) functional;aesthetic 
B) required;desired 
C) tactile;conceptual 
D) durable;nondurable 
E) product;service

Question 16

Durable goods emphasize which of the following elements of the promotional mix?

Accepted Answer

A) sales promotion 
B) personal selling 
C) advertising 
D) public relations 
E) direct marketing 
A) sales promotion 
B) personal selling 
C) advertising 
D) public relations 
E) direct marketing

Question 17

A __________ is defined as an item consumed in one or a few uses.

Accepted Answer

A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good 
A) durable good 
B) convenience good 
C) specialty good 
D) shopping good 
E) nondurable good

Question 18

Among business products,examples of supplies are

Accepted Answer

A) paper clips,pens,and batteries. 
B) trash dumpsters and smartphones. 
C) warehouses and automated assembly lines. 
D) lumber and engine parts. 
E) security services. 
A) paper clips,pens,and batteries. 
B) trash dumpsters and smartphones. 
C) warehouses and automated assembly lines. 
D) lumber and engine parts. 
E) security services.

Question 19

A product is a good,service,or idea consisting of a(n)__________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A) promise or commitment exchanged between a seller and a buyer 
B) bundle of tangible and intangible attributes 
C) assortment of value-possessing activities 
D) array of physical attributes 
E) collection of tangible qualities 
A) promise or commitment exchanged between a seller and a buyer 
B) bundle of tangible and intangible attributes 
C) assortment of value-possessing activities 
D) array of physical attributes 
E) collection of tangible qualities

Question 20

Accessory equipment are support products that include items such as

Accepted Answer

A) stationery,paper clips,and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services. 
A) stationery,paper clips,and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D) raw materials and component parts. 
E) maintenance,repair,and legal services.

Exam 10: Developing New Products and Services

At the time of its introduction,which of the following products was the BEST example of a continuous innovation?

LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.

A nondurable good is defined as a(n)

New product or service failures may be reduced or avoided if the company developing them has

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,what marketing metric should be used to measure sales performance?

Dell used __________ to develop an online site to generate 13,464 ideas for new products and website and marketing improvements.

According to the textbook,which of the following firms is working on developing a "driverless car?"

Simulated test markets (STMs)are often run in shopping malls where consumers are

A new product or service protocol refers to

A discontinuous innovation is a product that

Screening and evaluation refers to the stage of the new-product process

Goods can be divided into __________ goods and __________ goods.

Durable goods emphasize which of the following elements of the promotional mix?

A __________ is defined as an item consumed in one or a few uses.

Among business products,examples of supplies are

A product is a good,service,or idea consisting of a(n)__________ that satisfy consumers' needs and is received in exchange for money or something else of value.

Accessory equipment are support products that include items such as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Goods can be divided into goods and goods.