Exam 19: Writing Correspondence, Emails and Short Reports

Short reports usually start with a purpose statement rather than introductory material because the receivers are usually aware of the subject matter.

Memos are a one-way form of communication.

What do persuasive letters aim to do, and why is the AIDA formula used?

In preparing a report, creating a mind map will enable you to work swiftly to produce a complete but concise report.

A sales letter involves persuasive writing whereas a collection letter does not.

A memo is

In writing a bad-news letter, you should state a refusal clearly.

What are the three main types of business letters?

Memos are rarely sent between people working in different organisations.

Effective sales letters are usually three to four pages, with extra information included as enclosures or attachments.

The negative expression, 'it is not unlikely that …' can accurately be replaced by the positive

A letter of request asks others to share information and ideas.

What is 'layout' in business writing?

Compare and contrast a request, an inquiry and an acknowledgement in a business letter.

Persuasive writing is used in sales letters, credit communications, collection letters, job applications and cover letters to resumes.

A letter that would most likely motivate a reader to act is

Four important aspects of business letter writing style are