Question 1

Reference group influence for both product/brand purchases is weakest for:

Accepted Answer

A)  public necessities. 
B)  public luxuries. 
C)  private luxuries. 
D)  private necessities. 
E)  public property. 
A)  public necessities. 
B)  public luxuries. 
C)  private luxuries. 
D)  private necessities. 
E)  public property.

Question 2

Briefly describe the role/workings of the three types of reference group influence described in your text.

Accepted Answer

Informational influence may occur when a

Question 3

Briefly describe the patterns or styles of influence behaviors.

Accepted Answer

Noninfluencers: When the people in this

Question 4

Consumer socialization can occur throughout life.

Accepted Answer

A) True 
 B)False

Question 5

4 Which of the following is most closely connected to attempts to affect the consumer's self-concept?

Accepted Answer

A)  Value-expressive reference groups 
B)  Informational reference groups 
C)  Utilitarian reference groups 
D)  Formal work reference groups 
E)  Primary reference groups 
A)  Value-expressive reference groups 
B)  Informational reference groups 
C)  Utilitarian reference groups 
D)  Formal work reference groups 
E)  Primary reference groups

Question 6

Households made up of unmarried couples are known as:

Accepted Answer

A)  cohabiting couples. 
B)  traditional couples. 
C)  non traditional couples. 
D)  social couples. 
E)  modern couples. 
A)  cohabiting couples. 
B)  traditional couples. 
C)  non traditional couples. 
D)  social couples. 
E)  modern couples.

Question 7

Briefly describe the factors affecting American families.

Accepted Answer

Changes in female employment: At one tim

Question 8

Consumers seek to join/use all of the following types of reference groups EXCEPT:

Accepted Answer

A)  dissociative reference groups. 
B)  primary reference groups. 
C)  membership reference groups. 
D)  aspirational reference groups. 
E)  formal reference groups. 
A)  dissociative reference groups. 
B)  primary reference groups. 
C)  membership reference groups. 
D)  aspirational reference groups. 
E)  formal reference groups.

Question 9

_____ arises when family members disagree about some aspect of the purchase decision.

Accepted Answer

The answer of _____ arises when family members disagree about...

Question 10

Considering reference group influence on products and brands,a(n)_____ is one that other people are aware an individual owns and uses,one for which they can identify the brand with little or no difficulty.

Accepted Answer

The answer of Considering reference group influence on products and...

Question 11

With reference to value-expressive reference group influence,people constantly seek desirable cultural meanings to use in constructing,enhancing,or maintaining their _____.

Accepted Answer

The answer of With reference to value-expressive reference group influence,people...

Question 12

In an informational reference group influence,information may be conveyed through written critique.

Accepted Answer

A) True 
 B)False

Question 13

What type(s)of products/brands are most subject to reference group influence? Why?

Accepted Answer

Public luxuries and/or goods are the mos

Question 14

The most common non-traditional family is the household with children headed by a woman with no husband present.

Accepted Answer

A) True 
 B)False

Question 15

Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

Accepted Answer

A) True 
 B)False

Question 16

A father picks up a new brand of breakfast cereal for his children.In this situation,the children are playing the roles of:

Accepted Answer

A)  gatekeepers. 
B)  users. 
C)  disposers. 
D)  buyers. 
E)  deciders. 
A)  gatekeepers. 
B)  users. 
C)  disposers. 
D)  buyers. 
E)  deciders.

Question 17

All of the following statements about consumer socialization are true EXCEPT:

Accepted Answer

A)  that it may produce long-lived brand loyalties. 
B)  that it may occur directly or indirectly. 
C)  that it is typically passed from parents to children. 
D)  that it may occur throughout life. 
E)  that it is restricted to only the parents influencing children and not vice versa. 
A)  that it may produce long-lived brand loyalties. 
B)  that it may occur directly or indirectly. 
C)  that it is typically passed from parents to children. 
D)  that it may occur throughout life. 
E)  that it is restricted to only the parents influencing children and not vice versa.

Question 18

Which of the following relies most heavily on peer group influence (pressure)?

Accepted Answer

A)  Timex watches 
B)  Playboy magazine 
C)  Chevrolet minivans 
D)  Sony DVD players 
E)  Tupperware 
A)  Timex watches 
B)  Playboy magazine 
C)  Chevrolet minivans 
D)  Sony DVD players 
E)  Tupperware

Question 19

Briefly define reference groups and describe five of the most common types.

Accepted Answer

A reference group involves one or more p

Question 20

Briefly describe the marketing strategies to help reduce shopping time and stress.

Accepted Answer

Provide information: Marketers that prov

Reference group influence for both product/brand purchases is weakest for:

Briefly describe the role/workings of the three types of reference group influence described in your text.

Briefly describe the patterns or styles of influence behaviors.

Consumer socialization can occur throughout life.

4 Which of the following is most closely connected to attempts to affect the consumer's self-concept?

Households made up of unmarried couples are known as:

Briefly describe the factors affecting American families.

Consumers seek to join/use all of the following types of reference groups EXCEPT:

_____ arises when family members disagree about some aspect of the purchase decision.

Considering reference group influence on products and brands,a(n)_____ is one that other people are aware an individual owns and uses,one for which they can identify the brand with little or no difficulty.

With reference to value-expressive reference group influence,people constantly seek desirable cultural meanings to use in constructing,enhancing,or maintaining their _____.

In an informational reference group influence,information may be conveyed through written critique.

What type(s)of products/brands are most subject to reference group influence? Why?

The most common non-traditional family is the household with children headed by a woman with no husband present.

Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

A father picks up a new brand of breakfast cereal for his children.In this situation,the children are playing the roles of:

All of the following statements about consumer socialization are true EXCEPT:

Which of the following relies most heavily on peer group influence (pressure)?

Briefly define reference groups and describe five of the most common types.

Briefly describe the marketing strategies to help reduce shopping time and stress.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 14: Reference Groups and Family

Reference group influence for both product/brand purchases is weakest for:

Briefly describe the role/workings of the three types of reference group influence described in your text.

Briefly describe the patterns or styles of influence behaviors.

Consumer socialization can occur throughout life.

4 Which of the following is most closely connected to attempts to affect the consumer's self-concept?

Households made up of unmarried couples are known as:

Briefly describe the factors affecting American families.

Consumers seek to join/use all of the following types of reference groups EXCEPT:

_____ arises when family members disagree about some aspect of the purchase decision.

Considering reference group influence on products and brands,a(n)_____ is one that other people are aware an individual owns and uses,one for which they can identify the brand with little or no difficulty.

With reference to value-expressive reference group influence,people constantly seek desirable cultural meanings to use in constructing,enhancing,or maintaining their _____.

In an informational reference group influence,information may be conveyed through written critique.

What type(s)of products/brands are most subject to reference group influence? Why?

The most common non-traditional family is the household with children headed by a woman with no husband present.

Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

A father picks up a new brand of breakfast cereal for his children.In this situation,the children are playing the roles of:

All of the following statements about consumer socialization are true EXCEPT:

Which of the following relies most heavily on peer group influence (pressure)?

Briefly define reference groups and describe five of the most common types.

Briefly describe the marketing strategies to help reduce shopping time and stress.

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Market Segmentation and Product Positioning

Consumer Behavior and Product Strategy

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters